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‫ﺟﻤﻌﻪ ‪ 16‬ﺗﺎ ﭘﻨﺠﺸﻨﺒﻪ ‪ 22‬ﺍﻛﺘﺒﺮ ‪2015‬‬

‫ﺭﻗﺎﺑﺖﺷﺮﻛﺖﻫﺎﻯﻟﻮﺍﺯﻡﺁﺭﺍﻳﺸﻰﺑﺮﺍﻯﻧﺴﻞ» ِﺳﻠﻔﻰ« ﺩﺍﻋﺶ ﻃﺎﻕ ﻧﺼﺮﺕ ﭘﺎﻟﻤﻴﺮﺍ ﺭﺍ ﻣﻨﻔﺠﺮ ﻛﺮﺩ‬

‫ﺷﻮﻧﺪ‪ .‬ﺍﻣﺎ ﺩﺭ ﻋﻤﻞ ﺁﻧﻬﺎ ﺍﻗﺪﺍﻡ ﺑﻪ‬ ‫ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺧﻮﺍﺳﺖ ﻛﻪ ﺩﺭﺑﺮﺍﺑﺮ ﺩﺍﻋﺶ‬ ‫ﻣﻨﺎﺑﻊ ﺭﺳﻤﻰ ﻭ ﻣﺤﻠﻰ ﺩﺭ ﺷﻤﺎﻝ‬ ‫ﻣﻘﺎﻭﻣﺖ ﺩﺭ ﺑﺮﺍﺑﺮ ﻋﺮﻕ ﻭ ﭼﺮﺑﻰ ﺳﺎﺧﺘﻪ‬ ‫»ﺑﻪ ﻃﻮﺭ ﻗﻄﻊ ﺍﻳﻨﻜﻪ ﻭﺳﺎﻳﻞ ﺁﺭﺍﻳﺶ ﺩﺭ‬ ‫ﺑﺎ ﭘﻴﺸﺮﻓﺘﻪﺗﺮ ﺷﺪﻥ ﮔﻮﺷﻰﻫﺎﻯ‬
‫ﻧﺎﺑﻮﺩﻯ ﻓﺮﻫﻨﮓ ﻭ ﺗﺎﺭﻳﺦ ﻣﻰﻛﻨﻨﺪ ﻭ‬ ‫ﺑﺎ ﻫﻢ ﻣﺘﺤﺪ ﺷﻮﻧﺪ ﻭ ﺍﺯ ﻫﻮﻳﺖ ﺗﺎﺭﻳﺨﻰ‬ ‫ﺳﻮﺭﻳﻪ ﺍﻋﻼﻡ ﻛﺮﺩﻧﺪ‪ ،‬ﺷﺒﻪ ﻧﻈﺎﻣﻴﺎﻥ‬ ‫ﺷﺪﻩﺍﻧﺪ ﻣﺎﺕ ﻭ ﺑﻰﺣﺎﻝ ﻫﺴﺘﻨﺪ‪.‬‬ ‫ﺳﻠﻔﻰﻫﺎ ﻭ ﺭﺳﺎﻧﻪﻫﺎﻯ ﺍﺟﺘﻤﺎﻋﻰ ﭼﮕﻮﻧﻪ‬ ‫ﻫﻮﺷﻤﻨﺪ ﻭ ﻣﻮﺑﺎﻳﻞﻫﺎ ﻭ ﻛﻴﻔﻴﺖ ﺑﻪ‬
‫ﻫﺪﻑ ﺍﺻﻠﻰ ﺁﻧﻬﺎ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﺩﺍﺷﺘﻦ‬ ‫ﺩﻭﻟﺖ ﺍﺳﻼﻣﻰ ﻳﻚ ﺑﻨﺎﻯ ﺗﺎﺭﻳﺨﻰ‬ ‫ﺩﻳﺪﻩ ﺷﻮﻧﺪ ﺑﺮ ﺭﻭﻯ ﻓﺮﻭﺵ ﺁﻧﻬﺎ ﺗﺎﺛﻴﺮ‬ ‫ﻧﺴﺒﺖ ﺑﺎﻻﻯ ﺩﻭﺭﺑﻴﻦﻫﺎﻯ ﺍﻳﻦ ﮔﻮﺷﻰﻫﺎ‬
‫ﺁﺛﺎﺭ ﻭ ﻣﺴﺘﻨﺪﺍﺕ ﺗﺎﺭﻳﺨﻰ ﺍﺳﺖ ﻛﻪ‬ ‫ﻣﺮﺩﻡ ﻣﻈﻠﻮﻡ ﺳﻮﺭﻳﻪ ﺩﻓﺎﻉ ﻛﻨﻨﺪ‪.‬‬ ‫ﺩﻳﮕﺮ ﺭﺍ ﺩﺭ ﺷﻬﺮ ﻗﺪﻳﻤﻰ ﭘﺎﻟﻤﻴﺮﺍ‬ ‫ﻧﺘﻴﺠﻪ ﺍﻳﻨﻜﻪ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺁﻧﻬﺎ ﻣﻰﺗﻮﺍﻧﺪ‬ ‫ﺯﻳﺎﺩﻯ ﺩﺍﺭﺩ‪ .‬ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ ﺩﻭﺯ ﺁﻭ ﻛﺎﻟﺮﺯ‬ ‫ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ ﻫﻢ ﮔﺴﺘﺮﺵ ﭘﻴﺪﺍ ﻛﺮﺩﻩ‬
‫ﺭﺑﻄﻰ ﺑﻪ ﻋﻘﺎﻳﺪ ﺁﻧﻬﺎ ﻧﺪﺍﺭﺩ ﺗﺎ ﺑﻪ ﺍﻳﻦ‬ ‫ﺩﺍﻋﺶ ﭘﻴﺶﺗﺮ ﻧﻴﺰ ﻣﻌﺎﺑﺪ ﺷﻬﺮ ﺗﺪﻣﺮ‬ ‫ﻣﻨﻔﺠﺮ ﻛﺮﺩﻧﺪ‪ .‬ﻳﻚ ﻓﻌﺎﻝ ﻣﺴﺎﻳﻞ‬ ‫ﻗﻴﺎﻓﻪ ﻓﺮﺩ ﺭﺍ ﺩﺭ ﺳﻠﻔﻰ ﻣﺜﻞ ُﻣﺮﺩﻩ ﻧﺸﺎﻥ‬ ‫)‪ (Does of Colors‬ﺗﺼﺎﻭﻳﺮﻯ ﺍﺯ ﺭژ ﻟﺐ‬ ‫ﺍﺳﺖ‪.‬ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻫﻢ ﻛﺴﺎﻧﻰ ﻫﺴﺘﻨﺪ‬
‫ﺗﺮﺗﻴﺐ ﺩﺭ ﺑﻠﻨﺪﻣﺪﺕ ﺗﺎﺭﻳﺦ ﺟﺪﻳﺪﻯ‬ ‫ﺭﺍ ﻛﻪ ﻗﺪﻣﺖ ﺁﻥ ﺑﻪ ﺭﻡ ﺑﺎﺳﺘﺎﻥ ﺑﺎﺯ‬ ‫ﭘﺎﻟﻤﻴﺮﺍ ﻧﻴﺰ ﺿﻤﻦ ﺗﺎﻳﻴﺪ ﺍﻳﻦ ﺧﺒﺮ ﺑﻪ‬ ‫ﺩﻫﺪ‪.‬ﺑﺮﺍﻯ ﺭﻓﻊ ﺍﻳﻦ ﻣﺸﻜﻞ ﺷﺮﻛﺖ »ﻛﺎﻭﺭ‬ ‫ﻣﺎﻳﻊ ﺗﻴﺮﻩ ﺭﻧﮓ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫ﻛﻪ ﺑﻪ ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ ﻋﻼﻗﻪ ﺍﻯ ﺑﻴﺶ‬
‫ﻣﻰﮔﺸﺖ ﻭ ﺟﺰﻭ ﺁﺛﺎﺭ ﺟﻬﺎﻧﻰ ﺳﺎﺯﻣﺎﻥ‬ ‫ﺧﺒﺮﮔﺰﺍﺭﻯ ﻓﺮﺍﻧﺴﻪ ﮔﻔﺖ‪ ،‬ﺩﺍﻋﺸﻰﻫﺎ‬ ‫ﮔﺮﻝ« ﺫﺭﺍﺕ ﻣﻴﻜﺎ ﭘﻼﻛﺖ ﺑﻪ ﺍﻳﻦ ﭘﻮﺩﺭﻫﺎ‬ ‫ﻗﺮﺍﺭ ﺩﺍﺩ ﻭ ﻃﻰ ﭼﻨﺪ ﺭﻭﺯ ﺗﻤﺎﻣﻰ ﺍﻳﻦ‬ ‫ﺍﺯ ﺍﻧﺪﺍﺯﻩ ﭘﻴﺪﺍ ﻣﻰﻛﻨﻨﺪ؛ ﻛﺴﺎﻧﻰ ﻛﻪ ﺑﻪ‬
‫ﻧﻮﺷﺘﻪ ﺷﻮﺩ‪.‬‬ ‫ﻳﻮﻧﺴﻜﻮ ﺑﻪ ﺛﺒﺖ ﺭﺳﻴﺪﻩ ﺑﻮﺩ‪ ،‬ﻧﺎﺑﻮﺩ‬ ‫ﻃﺎﻕ ﻧﺼﺮﺕ ﺷﻬﺮ ﺑﺎﺳﺘﺎﻧﻰ ﭘﺎﻟﻤﻴﺮﺍ ﺭﺍ‬ ‫ﺍﺿﺎﻓﻪ ﻛﺮﺩﻩ ﺍﺳﺖ؛ ﻣﺎﺩﻩﺍﻯ ﻛﻪ ﻣﻰﺗﻮﺍﻧﺪ‬ ‫ﻣﺤﺼﻮﻝ ﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺯﻧﺠﻴﺮﻩﺍﻯ ﺭﻳﻜﻰ‬ ‫ﺗﺎﺯﮔﻰ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻭﻳﮋﻩ ﻛﻤﭙﺎﻧﻰﻫﺎﻯ‬
‫ﮔﺮﻭﻩ ﺗﺮﻭﺭﻳﺴﺘﻰ ﺩﺍﻋﺶ ﻳﺎ ﻫﻤﺎﻥ‬ ‫ﺑﺮﺍﻯ ﺳﺎﻋﺖﻫﺎﻯ ﻃﻮﻻﻧﻰ ﺑﺮ ﺭﻭﻯ ﭘﻮﺳﺖ‬
‫»ﺣﻜﻮﻣﺖ ﺍﺳﻼﻣﻰ« ﺩﺭ ﻣﺎﻩ ﻣﻪ‪،‬‬ ‫ﻛﺮﺩﻩ ﺑﻮﺩ‪.‬‬ ‫ﺗﺨﺮﻳﺐ ﻛﺮﺩﻧﺪ‪.‬‬ ‫ﺑﻤﺎﻧﺪ‪ .‬ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺑﺮﺍﻯ ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ‬ ‫ﺩﺭ ﻧﻴﻮﻳﻮﺭﻙ ﻓﺮﻭﺵ ﺭﻓﺖ‪«.‬‬ ‫ﻣﺨﺘﻠﻒ ﺁﺭﺍﻳﺸﻰ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪﺍﻧﺪ‪.‬‬
‫ﭘﺎﻟﻤﻴﺮﺍ‪ ،‬ﺍﻳﻦ ﺷﻬﺮ ﺑﺎﺳﺘﺎﻧﻰ ﺳﻮﺭﻳﻪ‬ ‫ﺩﻟﻴﻞ ﺩﺍﻋﺶ ﺑﺮﺍﻯ ﻧﺎﺑﻮﺩﻯ ﺑﻨﺎﻫﺎﻯ‬ ‫ﮔﻔﺘﻪ ﻣﻰ ﺷﻮﺩ ﺍﻳﻦ ﺑﻨﺎ ‪ 2000‬ﺳﺎﻝ‬ ‫ﺑﺎ ﺁﻳﻔﻮﻥ ﺁﺯﻣﺎﻳﺶ ﺷﺪ ﻭ ﻧﺘﻴﺠﻪ ﻛﺎﺭ ﺍﻳﻦ‬ ‫ﭘﺮﻭﺕ ﻫﺮ ﺭﻭﺯ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺭﺍ ﺑﺮﺍﻯ ﻳﺎﻓﺘﻦ‬ ‫ﺳﻠﻔﻴﺪﺭ ﭼﻨﺪ ﺳﺎﻝ ﺍﺧﻴﺮ ﺑﺎ ﺗﺐ ﺩﺍﻍ‬
‫ﺭﺍ ﺍﺷﻐﺎﻝ ﻭ ﺁﻏﺎﺯ ﺑﻪ ﺑﻤﺐ ﮔﺬﺍﺭﻯ ﻭ‬ ‫ﺗﺎﺭﻳﺨﻰ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺁﻧﻬﺎ ﺑﺎﻭﺭ ﺩﺍﺭﻧﺪ‬ ‫ﻗﺪﻣﺖ ﺗﺎﺭﻳﺨﻰ ﺩﺍﺷﺖ‪ .‬ﺑﻨﺎ ﺑﻪ ﮔﺰﺍﺭﺵ‬ ‫ﺑﻮﺩ ﻛﻪ ﺑﻴﺶ ﺍﺯ ﺣﺪ ﺩﺭﺧﺸﺎﻥ ﻭ ﺑﺮﺍﻕ‬ ‫ﺳﻠﻔﻰ ﺭﻗﺎﺑﺖ ﺑﻴﻦ ﺷﺮﻛﺖﻫﺎﻯ ﺁﺭﺍﻳﺸﻰ‬
‫ﻣﺠﺴﻤﻪ ﻫﺎ ﻭﺑﻨﺎﻫﺎﻯ ﺗﺎﺭﻳﺨﻰ ﻧﺸﺎﻥ‬ ‫ﻳﻮﻧﺴﻜﻮ ﮔﺮﻭﻩ ﺗﺮﻭﺭﻳﺴﺘﻰ ﺩﺍﻋﺶ‬ ‫ﺑﻮﺩ‪ .‬ﺟﻴﻞ ﺗﻮﻣﻨﺪﻝ ﻣﻌﺎﻭﻥ ﻣﺪﻳﺮ ﺷﺮﻛﺖ‬ ‫ﻣﺤﺼﻮﻻﺕ ﺟﺪﻳﺪ ﺟﺴﺘﺠﻮ ﻣﻰﻛﻨﺪ‪.‬‬ ‫ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪ ﻣﺤﺼﻮﻻﺗﻰ ﻣﺘﻨﺎﺳﺐ ﺑﺎ‬
‫ﺗﺨﺮﻳﺐ ﺁﺛﺎﺭ ﺗﺎﺭﻳﺨﻰ ﺁﻥ ﻛﺮﺩ‪.‬‬ ‫ﺩﻫﻨﺪﻩ ﺑﺖﭘﺮﺳﺘﻰ ﺍﺳﺖ ﻭ ﺑﺎﻳﺪ ﻧﺎﺑﻮﺩ‬ ‫ﺩﺭ ﻣﺎﻩﻫﺎﻯ ﺍﺧﻴﺮ ﺩﻭ ﻣﻌﺒﺪ ﺑﺎﺳﺘﺎﻧﻰ‬ ‫ﺩﺭ ﺑﺨﺶ ﻣﺤﺼﻮﻝ ﻭ ﻧﻮﺁﻭﺭﻯ ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ‬ ‫ﻣﺎﻩ ﮔﺬﺷﺘﻪ ﺷﺮﻛﺖ ﺭﻳﻜﻰ‪ ،‬ﺷﻌﺒﻪ‬ ‫ﻓﻼﺵ ﺩﻭﺭﺑﻴﻦﻫﺎﻯ ﮔﻮﺷﻰﻫﺎﻯ ﻫﻤﺮﺍﻩ‬
‫ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺷﻬﺮ ﺗﺨﺮﻳﺐ ﻛﺮﺩﻩ ﻛﻪ ﺍﺯ‬ ‫ﺍﻣﻴﺪﻭﺍﺭ ﺍﺳﺖ ﻛﻪ ﺗﻴﻢ ﺗﺤﻘﻴﻘﺎﺗﻰ ﺷﺮﻛﺖ‬ ‫»ﻫﺸﺘﮓ« ﺭﺍ ﺩﺭ ﻣﻨﻄﻘﻪ ﺳﻮﻫﻮﻯ ﻟﻨﺪﻥ‬ ‫ﻫﻢ ﺗﻨﮕﺎﺗﻨﮓ ﺷﺪﻩ ﺍﺳﺖ؛ ﺷﺮﻛﺖﻫﺎﻳﻰ‬
‫ﻣﻬﻤﺘﺮﻳﻦ ﺑﻨﺎﻫﺎﻯ ﺗﺎﺭﻳﺨﻰ ﻭ ﻓﺮﻫﻨﮕﻰ‬ ‫ﺩﺭ ﻧﻬﺎﻳﺖ ﻣﺤﺼﻮﻝ ﻣﻨﺎﺳﺐ ﺭﺍ ﺗﻮﻟﻴﺪ‬ ‫ﺍﻓﺘﺘﺎﺡ ﻛﺮﺩ‪ .‬ﺍﻳﻦ ﺷﻌﺒﻪ ﺻﺮﻓﺎ ﻳﺎﻓﺘﻪﻫﺎﻯ‬ ‫ﻛﻪ ﻣﻰﮔﻮﻳﻨﺪ ﺳﻠﻔﻰ ﺧﻮﺏ ﻭ ﺑﺎ ﻛﻴﻔﻴﺖ‬
‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ ﺷﺮﻛﺖ ﺭﺍ ﻋﺮﺿﻪ ﻣﻰﻛﻨﺪ‪.‬‬
‫ﺩﻧﻴﺎ ﻣﺤﺴﻮﺏ ﻣﻰ ﺷﺪﻧﺪ‪.‬‬
‫ﺑﻪ ﮔﺰﺍﺭﺵ ﺑﻰ ﺑﻰ ﺳﻰ ﺟﻬﺎﻧﻰ ﻭ‬
‫ﺑﻪ ﻧﻘﻞ ﺍﺯ ﺭﻭﻳﺘﺮﺯ‪ ،‬ﻣﺎﻣﻮﻥ ﻋﺒﺪﺍﻟﻜﺮﻳﻢ‬
‫ﻣﺪﻳﺮﻛﻞ ﺁﺛﺎﺭ ﺑﺎﺳﺘﺎﻧﻰ ﻭ ﻣﻮﺯﻩﻫﺎﻯ‬
‫ﺳﻮﺭﻳﻪ ﻧﻴﺰ ﺍﻳﻦ ﺧﺒﺮ ﺭﺍ ﺗﺎﻳﻴﺪ ﻛﺮﺩﻩ ﻭ‬
‫ﮔﻔﺘﻪ ﺩﺭ ﺻﻮﺭﺗﻰ ﻛﻪ ﺩﺍﻋﺶ ﺑﻪ ﻛﻨﺘﺮﻝ‬
‫ﺷﻬﺮ ﭘﺎﻟﻤﻴﺮﺍ ﺍﺩﺍﻣﻪ ﺩﻫﺪ ﺍﻳﻦ ﺷﻬﺮ‬

‫ﻣﺤﻜﻮﻡ ﺑﻪ ﻓﻨﺎ ﺍﺳﺖ‪.‬‬
‫ﻣﺪﻳﺮ ﻛﻞ ﻳﻮﻧﺴﻜﻮ ﺍﻳﺮﻳﻨﺎ ﺑﻮﻛﻮﻭﺍ‬
‫ﻧﻴﺰ ﺗﺨﺮﻳﺐ ﺑﻨﺎﻫﺎﻯ ﺗﺎﺭﻳﺨﻰ ﺭﺍ ﻳﻚ‬
‫ﺟﻨﺎﻳﺖ ﺟﻨﮕﻰ ﺷﻤﺮﺩ ﻭ ﺍﺯ ﺟﻮﺍﻣﻊ‬

‫ﺍﻳﺮﺍﻥ ﻳﻜﻰ ﺍﺯ ﺑﺪﺗﺮﻳﻦ ﻛﺸﻮﺭﻫﺎﻯ ﺩﻧﻴﺎ ﺑﺮﺍﻯ ﮔﺬﺭﺍﻧﺪﻥ‬ ‫ﻛﻨﺪ‪.‬ﺍﻭ ﻣﻰﮔﻮﻳﺪ‪ :‬ﻣﺤﺼﻮﻝ ﺁﻧﻬﺎ ﺗﺎ ﻛﻨﻮﻥ‬ ‫ﺍﻣﺎ ﺑﺮﺍﻯ ﻛﻤﭙﺎﻧﻰﻫﺎﻳﻰ ﻛﻪ ﺩﺭﮔﻴﺮ ﺭﻗﺎﺑﺖ‬ ‫ﺑﺎﻻ ﺁﺭﺍﻳﺶ ﻣﻨﺎﺳﺐ ﺧﻮﺩ ﺭﺍ ﻻﺯﻡ ﺩﺍﺭﺩ‪.‬‬
‫ﺳﺎﻝﻫﺎﻯ ﭘﺎﻳﺎﻥ ﻋﻤﺮ ﻭ ﻣﺮگ‬ ‫ﺑﺎ ﮔﻮﺷﻰﻫﺎﻯ ﺁﻳﻔﻮﻥ ‪ 5‬ﻭ ‪ 6‬ﻭ ﺳﺎﻣﺴﻮﻧﮓ‬ ‫ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪ ﻣﻨﺎﺳﺐ ﺳﻠﻔﻰ ﺷﺪﻩﺍﻧﺪ ﺗﻮﻟﻴﺪ‬ ‫ﺭﻭﺯﻧﺎﻣﻪ ﺁﻣﺮﻳﻜﺎﻳﻰ ﻧﻴﻮﻳﻮﺭﻙ ﺗﺎﻳﻤﺰ‬
‫ﮔﺎﻟﻜﺴﻰ ﺍﻣﺘﺤﺎﻥ ﺷﺪﻩﺍﻧﺪ ﻭ ﺗﺎ ﺍﻳﻨﺠﺎﻯ‬ ‫ﺑﺮﺧﻰ ﻣﺤﺼﻮﻻﺕ ﺍﻫﻤﻴﺖ ﺑﻴﺸﺘﺮﻯ ﺩﺍﺭﺩ‪.‬‬ ‫ﺩﺭ ﮔﺰﺍﺭﺷﻰ ﺑﻪ ﺑﺤﺚ ﺗﻮﻟﻴﺪ ﻣﺤﺼﻮﻻﺕ‬
‫ﺍﻳﻨﺪﻳﭙﻨﺪﻧﺖ ﺍﻣﺎ ﺗﺎﻛﻴﺪ ﻣﻰﻛﻨﻨﺪ ﻛﻪ‬ ‫ﺍﺳﺘﻘﺒﺎﻝ ﻛﺮﺩﻩﺍﻧﺪ ﺍﻣﺎ ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ‬ ‫ﺭﻭﺯﻧﺎﻣﻪ ﺍﻳﻨﺪﻳﭙﻨﺪﻧﺖ ﺑﻪ ﻧﻘﻞ ﺍﺯ ﻭﺍﺣﺪ‬ ‫ﻛﺎﺭ ﻫﻢ ﺍﻋﺘﺒﺎﺭﻯ ﺑﺮﺍﻯ ﺷﺮﻛﺖ ﻛﺴﺐ‬ ‫ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ ﺑﻴﺸﺘﺮﻳﻦ ﺗﻤﺮﻛﺰ ﺁﻧﻬﺎ ﺑﺮ‬ ‫ﺁﺭﺍﻳﺸﻰ ﺟﺪﻳﺪ ﺗﻮﺳﻂ ﺷﺮﻛﺖﻫﺎﻯ‬
‫ﺍﻧﮕﻠﺴﺘﺎﻥ ﺑﻪ ﻃﻮﺭ ﻗﻄﻊ ﺭﻫﺒﺮ ﺑﻼﻣﻨﺎﺯﻉ‬ ‫ﺗﺎﻛﻴﺪ ﻧﻤﻮﺩﻩﺍﻧﺪ ﻛﻪ ﻫﻤﻪ ﺑﻴﻤﺎﺭﺍﻥ ﺩﺭ‬ ‫ﺍﻃﻼﻋﺎﺕ ﻧﻮﺷﺘﻪ ﺍﺳﺖ ﻛﻪ ﺍﻳﺮﺍﻥ ﺩﺭ‬ ‫ﻛﺮﺩﻩ ﺍﺳﺖ‪.‬ﺗﻮﻟﻴﺪ ﺭژ ﻟﺐ ﭼﺎﻟﺶ ﺩﻳﮕﺮﻯ‬ ‫ﺭﻭﻯ ﭘﻨﻜﻴﻚ ﻭ ﭘﻮﺩﺭﻫﺎﻯ ﺻﻮﺭﺕ ﺍﺳﺖ‬ ‫ﻣﺨﺘﻠﻒ ﺑﺮﺍﻯ ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ ﭘﺮﺩﺍﺧﺘﻪ‬
‫ﺩﺭ ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﺳﺎﻝﻫﺎﻯ ﭘﺎﻳﺎﻧﻰ ﻋﻤﺮ‬ ‫ﺍﻧﮕﻠﺴﺘﺎﻥ ﺳﻄﺢ ﻣﻮﺭﺩ ﻧﻴﺎﺯ ﻣﺮﺍﻗﺒﺖﻫﺎ ﺭﺍ‬ ‫ﻣﻴﺎﻥ ﺑﺪﺗﺮﻳﻦ ﻛﺸﻮﺭﻫﺎﻯ ﺩﻧﻴﺎ ﺑﺮﺍﻯ‬ ‫ﭼﺮﺍ ﻛﻪ ﺍﺳﺘﻔﺎﺩﻩ ﻣﺤﺼﻮﻝ ﻧﺎﻣﻨﺎﺳﺐ‬ ‫ﺍﺳﺖ‪.‬ﺳﺎﺭﺍ ﻭﻳﻜﺮﻯ ﻣﺤﻘﻖ ﺍﺻﻠﻰ‬
‫ﺍﺳﺖ ﺍﻣﺎ ﺍﻳﻦ ﺑﻪ ﺁﻥ ﻣﻌﻨﺎ ﻧﻴﺴﺖ ﻛﻪ‬ ‫ﭘﺸﺖ ﺳﺮ ﮔﺬﺍﺷﺘﻦ ﺭﻭﺯﻫﺎﻯ ﭘﺎﻳﺎﻧﻰ‬ ‫ﺑﺮﺍﻯ ﺷﺮﻛﺖﻫﺎﻯ ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺸﻰ ﺍﺳﺖ‪.‬‬ ‫ﻣﻰﺗﻮﺍﻧﺪ ﺑﺮ ﺭﻭﻯ ﻛﻴﻔﻴﺖ ﺳﻠﻔﻰ ﺗﺎﺛﻴﺮ‬ ‫ﺷﺮﻛﺖ ﻭﺳﺎﻳﻞ ﺁﺭﺍﻳﺸﻰ ﻛﺎﻭﺭ ﮔﺮﻝ‬
‫ﺁﻧﻬﺎ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺍﻗﺪﺍﻣﺎﺕ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ‬ ‫ﺩﺭﻳﺎﻓﺖ ﻧﻤﻰﻛﻨﻨﺪ‪.‬‬ ‫ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺷﺮﻛﺖ ﺁﻭﻥ ﺭژ ﻟﺐ‬ ‫)‪ (CoverGirl‬ﻣﻰﮔﻮﻳﺪ‪»:‬ﻣﺎ ﻳﻚ ﺳﺮﻯ‬
‫ﺳﺎﻳﻤﻮﻥ ﺟﻮﻧﺰ ﻣﺪﻳﺮ ﺳﻴﺎﺳﺖ ﻭ ﺍﻣﻮﺭ‬ ‫ﻋﻤﺮ ﻗﺮﺍﺭ ﺩﺍﺭﺩ‪.‬‬ ‫ﻓﻮﻕﺍﻟﻌﺎﺩﻩ ﭘﺮﺭﻧﮕﻰ ﺗﻮﻟﻴﺪ ﻛﺮﺩ‪ .‬ﺍﻳﻦ‬ ‫ﺯﻳﺎﺩﻯ ﺑﮕﺬﺍﺭﺩ‪.‬‬ ‫ﻣﺸﺘﺮﻯﻫﺎﻳﻰ ﺩﺍﺭﻳﻢ ﻛﻪ ﺑﻪ ﻃﻮﺭ ﻣﺪﺍﻭﻡ‬
‫ﺑﻬﺒﻮﺩ ﺷﺮﺍﻳﻂ ﻛﻨﻮﻧﻰ ﺍﻧﺠﺎﻡ ﺩﻫﻨﺪ‪.‬‬ ‫ﻋﻤﻮﻣﻰ ﻣﻮﺳﺴﻪ ﻧﻴﻜﻮﻛﺎﺭﻯ ﻣﺎﺭﻯ‬ ‫ﺑﻪ ﮔﺰﺍﺭﺵ ﺍﻳﻦ ﺭﻭﺯﻧﺎﻣﻪ ﻭ ﺑﺮ ﺍﺳﺎﺱ‬ ‫ﺭژ ﻟﺐ ﺑﺎ ﺍﻳﻦ ﻫﺪﻑ ﻃﺮﺍﺣﻰ ﺷﺪﻩ ﺑﻮﺩ‬ ‫ﺩﺭ ﻣﺎﻩ ژﻭﻳﻴﻪ ﮔﺬﺷﺘﻪ ﺷﺮﻛﺖ »ﻛﺎﻭﺭ‬ ‫ﺩﺭ ﺣﺎﻝ ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ ﺍﺯ ﺧﻮﺩﺷﺎﻥ‬
‫ﺑﺮ ﺍﺳﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ‪ ،‬ﺍﺳﺘﺮﺍﻟﻴﺎ ﭘﺲ‬ ‫ﻛﻮﺭﻯ ﻛﻪ ﺩﺭ ﺯﻣﻴﻨﻪ ﻣﺮﺍﻗﺒﺖﻫﺎﻯ‬ ‫ﺍﻃﻼﻋﺎﺕ ﺍﻛﻮﻧﻮﻣﻴﺴﺖ‪ ،‬ﺍﻳﺮﺍﻥ ﺑﻪ ﻫﻤﺮﺍﻩ‬ ‫ﻛﻪ ﺗﺮﻛﻴﺐ ﺁﺭﺍﻳﺶ ﺭﻭﻯ ﺻﻮﺭﺕ ﻣﻘﺎﺑﻞ‬ ‫ﮔﺮﻝ« ﭘﻮﺩﺭ ﺑﺎﺩﻭﺍﻡ ﺧﻮﺩ ﺭﺍ ﻣﻌﺮﻓﻰ‬ ‫ﻫﺴﺘﻨﺪ؛ ﺁﻧﭽﻪ ﻭﺍﻗﻌﺎ ﺑﺮﺍﻯ ﺁﻧﻬﺎ ﻭ ﮔﺮﻭﻩ‬
‫ﺍﺯ ﺍﻧﮕﻠﺴﺘﺎﻥ ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﺩﻭﻡ ﻗﺮﺍﺭ ﺩﺍﺭﺩ‬ ‫ﺳﺎﻝﻫﺎﻯ ﭘﺎﻳﺎﻧﻰ ﻋﻤﺮ ﻛﺎﺭ ﻣﻰﻛﻨﺪ‬ ‫ﻋﺮﺍﻕ‪ ،‬ﺑﻨﮕﻼﺩﺵ‪ ،‬ﭼﻴﻦ‪ ،‬ﺟﻤﻬﻮﺭﻯ‬ ‫ﻛﺮﺩ‪ .‬ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﭘﻴﺶ ﺍﺯ ﻣﻌﺮﻓﻰ‬ ‫ﺍﺟﺘﻤﺎﻋﻰﺷﺎﻥ ﻣﻬﻢ ﺍﺳﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ‬
‫ﻭ ﭘﺲ ﺍﺯ ﺁﻥ ﻧﻴﻮﺯﻳﻠﻨﺪ‪ ،‬ﺍﻳﺮﻟﻨﺪ‪ ،‬ﺑﻠﮋﻳﻚ‪،‬‬ ‫ﻣﻰﮔﻮﻳﺪ‪ :‬ﺍﺯ ﻫﺮ ﭘﻨﺞ ﻧﻔﺮ ﻛﻪ ﺩﺭ‬ ‫ﺩﻭﻣﻴﻨﻴﻜﻦ ﻭ ﮔﻮﺍﻧﺘﺎﻣﺎﻟﻮ ﺿﻌﻴﻒﺗﺮﻳﻦ‬ ‫ﺩﻭﺭﺑﻴﻦ ﻭﺍﻗﻌﻰﺗﺮ ﺑﻪ ﻧﻈﺮ ﺑﺮﺳﺪ‪.‬‬ ‫ﺑﺮﺍﻯ ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ ﺑﺎ ﺁﻳﻔﻮﻥﻫﺎﻯ ‪ 5‬ﻭ‬ ‫ﺩﺭ ﺳﻠﻔﻰ ﭼﮕﻮﻧﻪ ﺑﻪ ﻧﻈﺮ ﺑﺮﺳﻨﺪ ﻭ ﺍﻳﻦ‬
‫ﺗﺎﻳﻮﺍﻥ‪ ،‬ﺁﻟﻤﺎﻥ‪ ،‬ﻫﻠﻨﺪ‪ ،‬ﺁﻣﺮﻳﻜﺎ ﻭ ﻓﺮﺍﻧﺴﻪ‬ ‫ﺍﻧﮕﻠﺴﺘﺎﻥ ﻓﻮﺕ ﻣﻰﻛﻨﻨﺪ ﻳﻚ ﻧﻔﺮ‬ ‫ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ ﺭﺍ ﺩﺭ ﻣﻴﺎﻥ‬ ‫ﺭژ ﻟﺐ ﺟﺪﻳﺪ ﻧﺴﺒﺖ ﺑﻪ ﺗﻮﻟﻴﺪﺍﺕ‬ ‫‪ 6‬ﺁﺯﻣﺎﻳﺶ ﺷﺪﻩ ﺑﻮﺩ‪ .‬ﺩﺭ ﻭﺍﻗﻊ ﻛﺎﺭﻣﺪﺍﻥ‬ ‫ﭼﻴﺰﻯ ﺍﺳﺖ ﻛﻪ ﻣﺎ ﺑﻪ ﺁﻥ ﺗﻮﺟﻪ ﺩﺍﺭﻳﻢ‪«.‬‬
‫ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﻻﺯﻡ ﺭﺍ ﺩﺭﻳﺎﻓﺖ ﻧﻤﻰﻛﻨﺪ ﻭ‬ ‫ﭘﻴﺸﻴﻦ ‪ 5‬ﺩﺭﺻﺪ ﺭﻧﮕﺪﺍﻧﻪ ﺑﻴﺸﺘﺮﻯ‬ ‫ﺷﺮﻛﺖ ﺩﺭ ﺍﻳﻦ ﺁﺯﻣﺎﻳﺶﻫﺎ ﺷﺮﻛﺖ ﻛﺮﺩﻩ‬ ‫ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﺮﺍﻯ ﺳﺎﻝﻫﺎ ﻛﺎﺭﺁﻳﻰ‬
‫ﺟﺰﻭ ﺩﻩ ﻛﺸﻮﺭ ﺑﺎﻻﻯ ﻟﻴﺴﺖ ﻫﺴﺘﻨﺪ‪.‬‬ ‫ﺍﻳﻦ ﻳﻌﻨﻰ ﻛﻪ ﺷﺮﺍﻳﻂ ﭼﻨﺪﺍﻥ ﻫﻢ ﺧﻮﺏ‬ ‫‪ 80‬ﻛﺸﻮﺭ ﺩﻧﻴﺎ ﺩﺍﺭﺩ‪.‬‬ ‫ﺩﺍﺭﺩ ﺍﻣﺎ ﺧﺸﻚﺗﺮ ﺍﺳﺖ ﻭ ﺭﻃﻮﺑﺖ‬ ‫ﺑﻮﺩﻧﺪ‪.‬ﻛﺎﻭﺭ ﮔﺮﻝ ﺣﺪﻭﺩ ‪ 2‬ﺳﺎﻝ ﻭﻗﺖ‬ ‫ﭘﻮﺩﺭﻫﺎﻯ ﺁﺭﺍﻳﺸﻰ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻧﻮﺭﻫﺎﻯ‬
‫ﻧﻮﻳﺴﻨﺪﮔﺎﻥ ﺍﻳﻦ ﺗﺤﻘﻴﻖ ﺑﻪ ﻃﻮﺭ‬ ‫ﺑﺮ ﺍﺳﺎﺱ ﺍﻳﻦ ﮔﺰﺍﺭﺵ‪ ،‬ﺍﻧﮕﻠﺴﺘﺎﻥ ﺩﺭ‬ ‫ﻛﺎﻓﻰ ﻧﺪﺍﺭﺩ‪ .‬ﺁﻭﻥ ﺍﻋﻼﻡ ﻛﺮﺩﻩ ﺍﺳﺖ ﺁﻧﻬﺎ‬ ‫ﺻﺮﻑ ﻛﺮﺩ ﻭ ‪ 43‬ﺑﺎﺭ ﭼﺮﺧﻪ ﺁﺯﻣﺎﻳﺶ ﺭﺍ‬ ‫ﻣﺨﺘﻠﻒ ﻣﻮﺭﺩ ﺑﺮﺭﺳﻰ ﻗﺮﺍﺭ ﺩﺍﺩﻩ ﺍﺳﺖ؛‬
‫ﺧﺎﺹ ﺩﺭﺑﺎﺭﻩ ﻭﺿﻌﻴﺖ ﻫﻨﺪ ﻭ ﭼﻴﻦ‬ ‫ﻧﻴﺴﺖ‪.‬‬ ‫ﺑﺎﻻﻯ ﻟﻴﺴﺖ ﺑﻬﺘﺮﻳﻦ ﻛﺸﻮﺭﻫﺎﻯ ﺩﻧﻴﺎ‬ ‫ﺗﺮﻛﻴﺒﺎﺕ ﺗﺎﺯﻩﺍﻯ ﺑﻪ ﺍﻳﻦ ﻣﺤﺼﻮﻝ ﺍﺿﺎﻓﻪ‬ ‫ﭘﻴﺶ ﺍﺯ ﺁﻧﻜﻪ ﻣﺤﺼﻮﻝ ﺑﻪ ﻧﺘﻴﺠﻪ ﻧﻬﺎﻳﻰ‬ ‫ﻣﺜﻼ ﺩﺭ ﻧﻮﺭ ﺷﺪﻳﺪ ﺁﻓﺘﺎﺏ ﻭ ﻳﺎ ﺯﻳﺮ‬
‫ﺍﺑﺮﺍﺯ ﻧﮕﺮﺍﻧﻰ ﻛﺮﺩﻩﺍﻧﺪ‪ .‬ﻫﺮ ﺩﻭ ﻛﺸﻮﺭ ﺑﺎ‬ ‫ﺍﻭ ﺍﺿﺎﻓﻪ ﻣﻰﻛﻨﺪ‪» :‬ﻣﺎ ﺑﺮ ﺍﺳﺎﺱ‬ ‫ﺑﺮﺍﻯ ﭘﺸﺖ ﺳﺮ ﮔﺬﺍﺷﺘﻦ ﺳﺎﻝﻫﺎﻯ‬ ‫ﻛﺮﺩﻩﺍﻧﺪ ﻛﻪ ﻫﻤﭽﻨﺎﻥ ﺍﺣﺴﺎﺱ ﻣﺮﻃﻮﺏ‬ ‫ﺑﺮﺳﺪ‪ ،‬ﺗﻜﺮﺍﺭ ﻛﺮﺩ‪.‬ﺣﺘﻰ ﺑﺪﻭﻥ ﺩﺭ ﻧﻈﺮ‬ ‫ﻻﻣﭗﻫﺎﻯ ﻓﻠﻮﺭﺍﻧﺲ ﺍﺩﺍﺭﻩﻫﺎ‪ .‬ﺍﻳﻦ ﺷﺮﻛﺖ‬
‫ﺟﻤﻌﻴﺖ ﻣﻴﻠﻴﺎﺭﺩﻯ ﺩﺭ ﺭﺩﻩﻫﺎﻯ ‪ 67‬ﻭ‬ ‫ﺗﺤﻘﻴﻘﺎﺕ ﺑﻪ ﺍﻳﻦ ﺗﻴﺠﻪ ﺭﺳﻴﺪﻩﺍﻳﻢ ﻛﻪ‬ ‫ﻛﻨﻨﺪﮔﻰ ﺭﺍ ﺣﻔﻆ ﻛﻨﺪ‪.‬ﺗﻮﻟﻴﺪ ﺭﻳﻤﻞ‬ ‫ﮔﺮﻓﺘﻦ ﺳﻠﻔﻰ‪ ،‬ﻛﺮﻡ ﭘﻮﺩﺭﻫﺎ ﻭ ﭘﻨﻜﻴﻚﻫﺎ‬ ‫ﺑﻪ ﺗﺎﺯﮔﻰ ﻭﺳﺎﻳﻞ ﺁﺭﺍﻳﺸﻰ ﺧﻮﺩ ﺭﺍ‬
‫ﺳﺎﻻﻧﻪ ‪ 1100‬ﻧﻔﺮ ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﻻﺯﻡ ﺭﺍ‬ ‫ﭘﺎﻳﺎﻧﻰ ﻋﻤﺮ ﺟﺎﻯ ﺩﺍﺭﺩ‪.‬‬ ‫ﻣﺘﻨﺎﺳﺐ ﺳﻠﻔﻰ ﻣﻮﺿﻮﻉ ﺩﻳﮕﺮﻯ ﺍﺳﺖ‪.‬‬ ‫ﺑﻪ ﻋﻨﻮﺍﻥ ﺩﺷﻮﺍﺭﺗﺮﻳﻦ ﻣﺤﺼﻮﻝ ﺁﺭﺍﻳﺸﻰ‬ ‫ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﻋﻜﺲﻫﺎﻯ ﺳﻠﻔﻰ ﺁﺯﻣﺎﻳﺶ‬
‫‪ 71‬ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪﺍﻧﺪ‪.‬‬ ‫ﺍﻳﻦ ﺗﺤﻘﻴﻖ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﻛﻪ‬ ‫ﺗﻤﺮﻛﺰ ﺍﺻﻠﻰ ﺩﺭ ﺭﻳﻤﻞﻫﺎ ﻫﻤﻮﺍﺭﻩ ﺑﺮ‬ ‫ﻣﻰﻛﻨﺪ‪.‬ﺑﻪ ﮔﻔﺘﻪ ﺷﺮﻛﺖﻫﺎﻯ ﺗﻮﻟﻴﺪ‬
‫ﺁﻧﻬﺎ ﺩﺭﺑﺎﺭﻩ ﭼﻴﻦ ﻧﻮﺷﺘﻪﺍﻧﺪ‪ » :‬ﺳﻴﺎﺳﺖ‬ ‫ﺩﺭﻳﺎﻓﺖ ﻧﻤﻰﻛﻨﻨﺪ‪«.‬‬ ‫ﺧﺪﻣﺎﺕ ﺍﺭﺍﻳﻪ ﺷﺪﻩ ﺍﺯ ﺳﻮﻯ ﺳﺎﺯﻣﺎﻥ‬ ‫ﻗﺪﺭﺕ ﺣﺠﻢ ﺩﻫﻨﺪﮔﻰ ﺁﻧﻬﺎ ﺍﺳﺖ‪ .‬ﺍﻳﻦ‬ ‫ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪ ﻣﺤﺴﻮﺏ ﻣﻰﺷﻮﻧﺪ‪.‬‬ ‫ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺶ‪ ،‬ﻧﻮﺭ ﺩﻭﺭﺑﻴﻦﻫﺎﻯ ﮔﻮﺷﻰ‬
‫ﺗﻚ ﻓﺮﺯﻧﺪﻯ ﺩﺭ ﺍﻳﻦ ﻛﺸﻮﺭ ﻣﻨﺠﺮ ﺑﻪ‬ ‫ﻧﻮﻳﺴﻨﺪﮔﺎﻥ ﮔﺰﺍﺭﺵ ﺭﻭﺯﻧﺎﻣﻪ‬ ‫ﺑﻬﺪﺍﺷﺖ ﻣﻠﻰ ﺍﻳﻦ ﻛﺸﻮﺭ ) ﺍﻥ ﺍچ ﺍﺱ(‬ ‫ﻣﻮﺿﻮﻉ ﺑﻪ ﻫﻤﺎﻥ ﺍﻧﺪﺍﺯﻩ ﻛﻪ ﺑﻪ ﻓﺮﻣﻮﻝ‬ ‫ﻫﺮ ﺭﻧﮓ ﻧﻬﺎﻳﻰ ﺗﺮﻛﻴﺐ ﻇﺮﻳﻔﻰ ﺍﺯ ‪4‬‬ ‫ﻣﻰﺗﻮﺍﻧﺪ ﺁﺭﺍﻳﺶ ﺭﺍ ﺭﻭﺷﻦﺗﺮ ﻧﺸﺎﻥ ﺩﻫﺪ‬
‫ﺁﻥ ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﻫﺮ ﻓﺮﺯﻧﺪ ﻣﺴﻮﻭﻟﻴﺖ‬ ‫ﻭ ﻫﻤﭽﻨﻴﻦ ﺑﻴﻤﺎﺭﺳﺘﺎﻥﻫﺎﻯ ﺑﺮﻳﺘﺎﻧﻴﺎ ﺩﺭ‬ ‫ﺳﺎﺧﺖ ﺁﻧﻬﺎ ﺑﺴﺘﮕﻰ ﺩﺍﺭﺩ ﺑﻪ ﺑﺮﺱ ﻣﻮﺭﺩ‬ ‫ﺭﻧﮓ ﺳﻴﺎﻩ‪ ،‬ﺳﻔﻴﺪ‪ ،‬ﺯﺭﺩ ﻭ ﻗﺮﻣﺰ ﺍﺳﺖ‪ .‬ﺍﮔﺮ‬ ‫ﻳﺎ ﺩﺭ ﺳﻠﻔﻰﻫﺎﻳﻰ ﻛﻪ ﺩﺭ ﺭﻭﺯ ﮔﺮﻓﺘﻪ‬
‫ﻣﺮﺍﻗﺒﺖ ﺍﺯ ﭘﺪﺭ ﻭ ﻣﺎﺩﺭ ﻭ ‪ 4‬ﭘﺪﺭﺑﺰﺭگ‬ ‫ﻣﻴﺰﺍﻥ ﻣﺸﻜﻰ ﻛﻤﻰ ﺑﻴﺸﺘﺮ ﺑﺎﺷﺪ ﺁﺭﺍﻳﺶ‬ ‫ﻣﻰﺷﻮﻧﺪ ﺭﻧﮓﻫﺎﻯ ﮔﺮﻡ ﺑﻬﺘﺮ ﺧﻮﺩ ﺭﺍ‬
‫ﻭ ﻣﺎﺩﺭﺑﺰﺭگ ﺭﺍ ﺑﺮ ﻋﻬﺪﻩ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ؛‬ ‫ﺩﻧﻴﺎ ﺑﻬﺘﺮﻳﻦ ﺑﻮﺩﻩﺍﻧﺪ‪.‬‬ ‫ﺍﺳﺘﻔﺎﺩﻩ ﻫﻢ ﺑﺮﻣﻰﮔﺮﺩﺩ‪.‬‬ ‫ﺗﻴﺮﻩ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ‪ ،‬ﺍﮔﺮ ﺳﻔﻴﺪ ﻏﻠﺒﻪ‬ ‫ﻧﺸﺎﻥ ﻣﻰﺩﻫﻨﺪ‪ .‬ﻭ ﻳﺎ ﺍﻳﻨﻜﻪ ﺳﺎﻳﻪﻫﺎﻯ‬
‫ﻭﻇﻴﻔﻪﺍﻯ ﻛﻪ ﺩﺭ ﻧﻬﺎﻳﺖ ﻣﻨﺠﺮ ﺑﻪ ﺁﻥ‬ ‫ﻧﻮﻳﺴﻨﺪﮔﺎﻥ ﺍﻳﻦ ﺗﺤﻘﻴﻖ ﻫﻤﭽﻨﻴﻦ‬ ‫»ﻛﺎﻭﺭ ﮔﺮﻝ« ﺑﺮﺍﻯ ﺳﻠﻔﻰﻫﺎ ﺭﻳﻤﻞ‬ ‫ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ﺁﺭﺍﻳﺶ ﮔﭽﻰ ﻣﻰﺷﻮﺩ ﻭ ﺑﺎ‬ ‫ﻣﻼﻳﻢ ﻣﻰﺗﻮﺍﻧﺪ ﺑﻬﺘﺮ ﺑﺮ ﺭﻭﻯ ﺭﻧﮓ ﭼﻬﺮﻩ‬
‫ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﻧﻘﺶ ﺁﺳﺎﻳﺸﮕﺎﻩﻫﺎﻯ‬ ‫ﺍﺯ ﺑﺮﻳﺘﺎﻧﻴﺎ ﺑﺮﺍﻯ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺳﺎﺯﻣﺎﻥ‬ ‫ﺗﺎﺯﻩﺍﻯ ﺗﻮﻟﻴﺪ ﻛﺮﺩﻩ ﻭ ﺍﻋﻼﻡ ﻛﺮﺩﻩ ﺍﺳﺖ‬ ‫ﻏﻠﺒﻪ ﺭﻧﮓ ﺯﺭﺩ‪ ،‬ﭘﻮﺳﺖ ﻛﻤﻰ ﺑﻪ ﺯﺭﺩﻯ‬ ‫ﺑﻨﺸﻴﻨﻨﺪ ﻭ ﺭﻧﮓ ﺩﻧﺪﺍﻥﻫﺎ ﺭﺍ ﺳﻔﻴﺪﺗﺮ‬
‫ﺳﺎﻟﻤﻨﺪﺍﻥ ﻭ ﻣﺮﺍﻗﺒﺖﻫﺎﻯ ﺑﻴﻤﺎﺭﺳﺘﺎﻧﻰ‬ ‫» ﺍﺗﺤﺎﺩ ﺑﺮﺍﻯ ﺍﻣﻮﺭ ﻣﺮﺑﻮﻁ ﺑﻪ ﻣﺮگ«‬ ‫ﻛﻪ ﺑﺮﺱ ﺁﻥ ﺑﺎ ﺑﺮﺱﻫﺎﻯ ﻣﻌﻤﻮﻟﻰ ﻛﺎﻣﻼ‬ ‫ﻣﻰﺯﻧﺪ ﻭ ﺩﺭ ﻧﻬﺎﻳﺖ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻗﺮﻣﺰ‬ ‫ﻧﺸﺎﻥﺩﻫﻨﺪ‪.‬ﺳﻠﻔﻴﻠﻴﺰﺍﻟﻤﺒﺮﺗﻰﺳﺨﻨﮕﻮﻯ‬
‫ﺗﻘﺪﻳﺮ ﻛﺮﺩﻩﺍﻧﺪ‪ .‬ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﻛﻪ‬ ‫ﻣﺘﻔﺎﻭﺕ ﺍﺳﺖ‪.‬ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﻫﻤﺎﻥ‬ ‫ﺑﻴﺸﺘﺮ ﺁﺭﺍﻳﺶ ﺭﺍ ﺻﻮﺭﺗﻰ ﺭﻧﮓ ﻧﺸﺎﻥ‬ ‫ﺟﻬﺎﻧﻰ ﻭ ﻣﻨﻄﻘﻪﺍﻯ ﻣﺤﺼﻮﻻﺕ ﺁﺭﺍﻳﺸﻰ‬
‫ﭘﺮﺭﻧﮓﺗﺮ ﺷﻮﺩ‪«.‬‬ ‫ﻣﺘﺸﻜﻞ ﺍﺯ ‪30‬ﻫﺰﺍﺭ ﻧﻔﺮ ﺍﺳﺖ ﻭ ﻫﺪﻑ‬ ‫ﻗﺪﺭ ﻛﻪ ﺷﺮﻛﺖﻫﺎﻯ ﻣﺨﺘﻠﻒ ﺗﻮﻟﻴﺪ‬ ‫ﻣﻰﺩﻫﺪ‪.‬ﭼﺎﻟﺶ ﺩﻳﮕﺮﻯ ﻛﻪ ﺷﺮﻛﺖﻫﺎﻯ‬ ‫ﺁﻭﻥ )ﺷﺮﻛﺘﻰ ﻛﻪ ﺑﻪ ﺩﻧﺒﺎﻝ ﺳﻮﺩﺁﻭﺭﻯ ﺍﺯ‬
‫ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﻫﻤﭽﻨﻴﻦ ﺍﺯ‬ ‫ﺁﻥ ﻛﻤﻚ ﺑﻪ ﻣﺮﺩﻡ ﺍﺳﺖ ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ‬ ‫ﻣﻮﺑﺎﻳﻞﻫﺎﻯ ﻫﻮﺷﻤﻨﺪ ﺩﺭ ﺣﺎﻝ ﺭﻗﺎﺑﺖ‬ ‫ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺸﻰ ﺑﺎ ﺁﻥ ﺭﻭﺑﺮﻭ‬ ‫ﮔﺴﺘﺮﺵ ﺳﻠﻔﻰﻫﺎﺳﺖ( ﻣﻰﮔﻮﻳﺪ‪» :‬ﻣﺎ‬
‫ﻛﺸﻮﺭﻫﺎﻯ ﻣﻐﻮﻟﺴﺘﺎﻥ ﻭ ﺍﻭﮔﺎﻧﺪﺍ ﺑﻪ‬ ‫ﺁﺯﺍﺩﺍﻧﻪ ﺩﺭﺑﺎﺭﻩ ﻣﺮگ ﻭ ﺳﻮگ ﻭ ﺩﺍﻍ‬ ‫ﺑﺎ ﻳﻜﺪﻳﮕﺮ ﺑﺮﺍﻯ ﻗﺎﭘﻴﺪﻥ ﺗﻮﺟﻪ ﻣﺸﺘﺮﻳﺎﻥ‬ ‫ﻫﺴﺘﻨﺪ ﺩﻭﺍﻡ ﭘﻮﺩﺭﻫﺎﻯ ﺁﺭﺍﻳﺸﻰ ﺯﻳﺮ‬ ‫ﺍﻳﻦ ﺭﺍ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺪ ﺯﻭﺩﮔﺬﺭ ﻧﻤﻰﺑﻴﻨﻴﻢ‪«.‬‬
‫ﻋﻨﻮﺍﻥ ﻛﺸﻮﺭﻫﺎﻳﻰ ﻛﻪ ﮔﺎﻡﻫﺎﻯ ﻣﻮﺛﺮ‬ ‫ﻫﺴﺘﻨﺪ ﺑﻪ ﻫﻤﺎﻥ ﻧﺴﺒﺖ ﺷﺮﻛﺖﻫﺎﻯ‬ ‫ﺭﻳﭽﺎﺭﺩ ﭘﺮﻭﺕ ﺭﻳﻴﺲ ﺭﻳﻜﻰ ﻣﻰﮔﻮﻳﺪ‪:‬‬
‫ﻭ ﻗﺎﺑﻞ ﺗﻮﺟﻬﻰ ﺑﺮﺍﻯ ﺑﻬﺒﻮﺩ ﺷﺮﺍﻳﻂ‬ ‫ﺩﻳﺪﻥ ﺍﺯ ﺁﻥ ﺻﺤﺒﺖ ﻛﻨﻨﺪ‪.‬‬ ‫ﺗﻮﻟﻴﺪ ﻟﻮﺍﺯﻡ ﺁﺭﺍﻳﺸﻰ ﻫﻢ ﺑﻪ ﺩﻧﺒﺎﻝ‬ ‫ﺁﻓﺘﺎﺏ ﻭ ﺑﻪ ﻣﺪﺕ ﻃﻮﻻﻧﻰ ﺍﺳﺖ‪.‬‬
‫ﻣﻮﺳﺴﺎﺕ ﻧﻴﻜﻮﻛﺎﺭﻯ ﺍﺯ ﻗﺮﺍﺭ‬ ‫ﺗﻮﻟﻴﺪﻫﺎﻯ ﻣﺘﻔﺎﻭﺕ ﺩﺭ ﺩﻧﻴﺎﻯ ﺍﺣﺎﻃﻪ‬ ‫ﭘﻮﺩﺭﻫﺎﻳﻰ ﻛﻪ ﺑﺮﺍﻯ ﻃﻮﻻﻧﻰ ﻣﺪﺕ‬
‫ﺑﺮﺩﺍﺷﺘﻪﻟﻨﺪ ﻧﺎﻡ ﺑﺮﺩﻩ ﺷﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﮔﺮﻓﺘﻦ ﺍﻧﮕﻠﺴﺘﺎﻥ ﺩﺭ ﺻﺪﺭ ﺍﻳﻦ ﻟﻴﺴﺖ‬ ‫ﺗﻮﻟﻴﺪ ﺷﺪﻩﺍﻧﺪ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﺮﺍﻯ‬
‫ﺷﺪﻩ ﺑﻪ ﻭﺳﻴﻠﻪ ﺗﻜﻨﻮﻟﻮژﻯ ﻫﺴﺘﻨﺪ‪.‬‬

‫ﻧﻮﺭﭘﺮﺩﺍﺯﻯ ﺻﻠﺢ ﻭ ﺩﻭﺳﺘﻰ ﺩﺭ ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﺗﻬﺮﺍﻥ ﻛﺎﺭﻳﻜﺎﺗﻮﺭﻫﺎﻯ » ﺍ ‪ .‬ﺑﺎﺭﻛﻰ «‬

‫ﻟﺒﺨﻨﺪ‪ ،‬ﻧﻴﺶﺧﻨﺪ‪ ،‬ﺯﻫﺮﺧﻨﺪ‬ ‫ﺁﻥ ﺑﺎ ﺧﻄﻮﻁ ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﺑﻴﺎﻥ ﻣﻰﻛﻨﺪ‪:‬‬ ‫ﻭﻯ ﻫﻤﭽﻨﻴﻦ ﺍﺑﺮﺍﺯ ﺍﻣﻴﺪﻭﺍﺭﻯ ﻛﺮﺩ‬ ‫ﻓﻴﻠﻴﭗﮔﺎﻳﺴﺖﻫﻨﺮﻣﻨﺪﻧﻮﺭﭘﺮﺩﺍﺯﺁﻟﻤﺎﻧﻰ‬
‫ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﺍﻧﻌﻜﺎﺱ ﻧﻮﺭ ﺑﻪ ﺭﻭﻯ ﺧﻄﻮﻁ‬ ‫ﻛﻪ ﺟﻮﺍﻧﺎﻥ ﺍﻳﺮﺍﻧﻰ ﺑﻪ ﺧﻮﺩﺷﺎﻥ ﺍﻋﺘﻤﺎﺩ‬ ‫ﻭﺍژﻩﻫﺎﻯ ﺻﻠﺢ ﻭﺩﻭﺳﺘﻰ ﻭ ﻃﺮﺡﻫﺎﻯ‬
‫ﻣﻌﻤﺎﺭﻯ ﻳﻚ ﻓﻀﺎ ﻭ ﺍﻧﻌﻜﺎﺱ ﺁﻥ ﺑﻪ‬ ‫ﺑﻴﺸﺘﺮﻯ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻨﺪ ﺗﺎ ﺑﺘﻮﺍﻧﻨﺪ‬ ‫ﺗﻠﻔﻴﻘﻰ ﻣﺪﺭﻥ ﻭ ﺳﻨﺘﻰ ﺍﻳﺮﺍﻧﻰ ﺭﺍ ﺩﺭ ﺑﺮﺝ‬
‫ﺭﻭﻯ ﺍِﻟﻤﺎﻥﻫﺎﻯ ﻣﻌﻤﺎﺭﻯ ﻛﻪ ﻭﺟﻮﺩ ﺩﺍﺭﺩ‬ ‫ﭘﺮﻭژﻩﻫﺎﻯ ﺩﻳﮕﺮﻯ ﺭﺍ ﺑﻪ ﻋﺮﺻﻪ ﻫﻨﺮ‬
‫ﺑﺮﻧﺎﻣﻪﺭﻳﺰﻯ ﺷﻮﺩ ﻭ ﺍﻳﻦ ﻛﺎﺭ ﺯﻣﺎﻥ ﻣﻰﺑﺮﺩ‪.‬‬ ‫ﺍﺭﺍﻳﻪ ﺩﻫﻨﺪ‪.‬ﮔﺎﻳﺴﺖ ﻛﻪ ﺑﺮﺍﻯ ﺍﻭﻟﻴﻦ ﺑﺎﺭ ﺑﻪ‬ ‫ﺁﺯﺍﺩﻯ ﺗﻬﺮﺍﻥ ﺑﺎ ﻧﻮﺭ ﺗﺮﺳﻴﻢ ﻣﻰﻛﻨﺪ‪.‬‬
‫ﺍﻳﻦ ﻫﻨﺮﻣﻨﺪ ﻛﻪ ﺗﺎﻛﻨﻮﻥ ﭘﺮﻭژﻩﻫﺎﻯ‬ ‫ﺍﻳﺮﺍﻥ ﺁﻣﺪﻩ‪ ،‬ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ ﮔﻔﺘﻪ ﺑﻮﺩ ﺍﺟﺮﺍﻯ‬ ‫ﺍﻳﻦ ﻫﻨﺮﻣﻨﺪ ﻛﻪ ﺑﺎ ﺳﻪ ﭘﺮﻭژﻛﺘﻮﺭ ﺍﺯ‬
‫ﺑﺴﻴﺎﺭﻯ ﺩﺭ ﻛﺸﻮﺭﻫﺎﻯ ﺩﻳﮕﺮ ﺍﻧﺠﺎﻡ‬ ‫ﻧﻮﺭﭘﺮﺩﺍﺯﻯﺍﺵ ﺩﺭ ﺳﻪ ﺷﺐ ﻣﺘﻮﺍﻟﻰ ﺩﺭ‬ ‫ﺁﻟﻤﺎﻥ ﻭﺍﺭﺩ ﺷﺪﻩ‪ ،‬ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﺭﺍ ﺑﻪ ﺩﻟﻴﻞ‬
‫ﺩﺍﺩﻩ ﺍﺳﺖ‪ ،‬ﻟﺬﺕﺑﺨﺶﺗﺮﻳﻦ ﻛﺎﺭﻫﺎﻳﺶ‬ ‫ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﻣﺘﻔﺎﻭﺕ ﺧﻮﺍﻫﺪ ﺑﻮﺩ‪ ،‬ﺍﻭ ﺩﺭﺑﺎﺭﻩ‬ ‫ﻣﻌﻤﺎﺭﻯ ﺧﺎﺻﻰ ﻛﻪ ﺩﺍﺭﺩ ﺑﺮﺍﻯ ﺍﺟﺮﺍﻯ‬
‫ﺭﺍ ﻧﻮﺭﭘﺮﺩﺍﺯﻯ ﻣﺠﺴﻤﻪ ﻣﺴﻴﺢ ﺩﺭ‬ ‫ﺗﻔﺎﻭﺕ ﺍﺟﺮﺍ ﻭ ﺍﻳﻨﻜﻪ ﺣﻮﺻﻠﻪ ﻣﺨﺎﻃﺐ ﺳﺮ‬
‫ﺭﻳﻮﺩﻭژﺍﻧﻴﺮﻭﻯ ﺑﺮﺯﻳﻞ ﻭ ﻋﻤﺎﺭﺗﻰ ﺩﺭ‬ ‫ﻧﺮﻭﺩ ﻣﻰﮔﻮﻳﺪ‪ :‬ﺍﻳﻦ ﻛﻨﺴﺮﺕ ﺑﻪ ﺻﻮﺭﺕ‬ ‫ﻛﻨﺴﺮﺕﺍﺵ ﺍﻧﺘﺨﺎﺏ ﻛﺮﺩﻩ ﺍﺳﺖ‪.‬‬
‫ﺯﻧﺪﻩ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ‪ ،‬ﻛﺴﺎﻧﻰ ﻛﻪ ﺩﻭﺳﺖ‬ ‫ﻭﻯ ﺩﺭ ﮔﻔﺖ ﻭ ﮔﻮ ﺑﺎ ﺍﻳﺴﻨﺎ‪ ،‬ﺩﺭﺑﺎﺭﻩ‬
‫ﭘﺎﻳﺘﺨﺖﺗﺎﻳﻠﻨﺪﻣﻰﺩﺍﻧﺪ‪.‬‬ ‫ﺩﺍﺭﻧﺪ ﺍﺯ ﺍﻳﻦ ﻛﻨﺴﺮﺕ ﺍﺳﺘﻘﺒﺎﻝ ﻣﻰﻛﻨﻨﺪ‬ ‫ﻭﺍژﻩﻫﺎ ﻭ ﻃﺮﺡﻫﺎﻯ ﺳﻨﺘﻰ ﺍﻳﺮﺍﻧﻰ ﻛﻪ‬
‫ﻓﻠﻴﭗ ﮔﺎﻳﺴﺖ ﻛﻪ ﺑﻪ ﺩﻋﻮﺕ ﺳﻔﺎﺭﺕ‬ ‫ﻭ ﻛﺴﺎﻧﻰ ﻫﻢ ﻛﻪ ﺑﻪ ﺍﻳﻦ ﻛﺎﺭ ﻋﻼﻗﻪﺍﻯ‬ ‫ﺑﺮﺍﻯ ﻧﻮﺭﭘﺮﺩﺍﺯﻯ ﺍﻧﺘﺨﺎﺏ ﻛﺮﺩﻩ ﻣﻰﮔﻮﻳﺪ‪:‬‬
‫ﺁﻟﻤﺎﻥ ﺩﺭ ﺍﻳﺮﺍﻥ ﺑﻪ ﺗﻬﺮﺍﻥ ﺳﻔﺮ ﻛﺮﺩﻩ‬ ‫ﻧﺪﺍﺭﻧﺪ‪ ،‬ﺑﻌﺪ ﺍﺯ ﭼﻨﺪ ﺩﻗﻴﻘﻪ ﻣﺤﻞ ﻧﻤﺎﻳﺶ ﺭﺍ‬ ‫ﻫﻨﮕﺎﻣﻰ ﻛﻪ ﻣﻔﻬﻮﻡ ﺁﺯﺍﺩﻯ ﺑﻪ ﺁﻟﻤﺎﻧﻰ‬
‫ﺑﻮﺩ‪ ،‬ﻗﺮﺍﺭ ﺍﺳﺖ ﺑﻌﺪ ﺍﺯ ﭘﺎﻳﺎﻥ ﺍﺟﺮﺍﻯ‬ ‫ﺗﺮﻙﻣﻰﻛﻨﻨﺪ‪،‬ﺩﺭﻛﻞ ﻫﻤﻪﭼﻴﺰﺑﺴﺘﮕﻰ‬ ‫ﺗﺮﺟﻤﻪ ﺷﺪ‪ ،‬ﻣﻔﻬﻮﻡﻫﺎﻯ ﺩﻳﮕﺮﻯ ﺭﺍ ﻫﻢ‬
‫ﻧﻮﺭﭘﺮﺩﺍﺯﻯﺍﺵ‪ ،‬ﺍﻳﺮﺍﻥ ﺭﺍ ﺗﺮﻙ ﻛﻨﺪ ﻭ ﭼﻨﺪ‬ ‫ﺑﻪ ﺫﻫﻦﺍﻡ ﺭﺳﺎﻧﺪ‪ .‬ﺍﻳﻦ ﻣﻔﺎﻫﻴﻢ ﺭﺍ ﺩﺭ‬
‫ﻫﻔﺘﻪ ﺩﻳﮕﺮ ﻛﻨﺴﺮﺕ ﻧﻮﺭ ﺭﺍ ﺩﺭ ﻳﻜﻰ ﺍﺯ‬ ‫ﺑﻪ ﺳﻠﻴﻘﻪ ﺗﻤﺎﺷﺎﮔﺮ ﺩﺍﺭﺩ‪.‬‬ ‫ﺍﻳﻨﺘﺮﻧﺖ ﺟﺴﺘﺠﻮ ﻛﺮﺩﻡ ﻭ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ‬
‫ﺯﻧﺪﺍﻥﻫﺎﻯﻗﺪﻳﻤﻰﮔﺮﺟﺴﺘﺎﻥﺍﻧﺠﺎﻡﺩﻫﺪ‪.‬‬ ‫ﺍﻭ ﺩﺭﺑﺎﺭﻩ ﺗﻘﺎﺭﻥ ﺍﻧﻌﻜﺎﺱ ﻧﻮﺭ ﻭ ﺍﻧﻄﺒﺎﻕ‬ ‫ﻭﺿﻌﻴﺖ ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻓﺮﻫﻨﮕﻰ ﺍﻳﺮﺍﻥ‬
‫ﺩﺭ ﻛﻨﺎﺭ ﻣﻔﻬﻮﻡﻫﺎﻯ ﺩﻳﮕﺮ ﻗﺮﺍﺭ ﺩﺍﺩﻡ ﻭ‬
‫ﻛﻠﻤﻪﻫﺎﻳﻰ ﻛﻪ ﺭﻭﻯ ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﻧﻘﺶ‬
‫ﺑﺴﺖ‪ ،‬ﺷﻜﻞ ﮔﺮﻓﺖ‪.‬ﺍﻳﻦ ﻫﻨﺮﻣﻨﺪ ﺑﺎ ﺑﻴﺎﻥ‬
‫ﺍﻳﻨﻜﻪ ﺑﻪ ﻣﻌﻤﺎﺭﻯ ﺍﻳﺮﺍﻥ ﺁﺷﻨﺎﻳﻰ ﻧﺪﺍﺷﺘﻪ ﻭ‬
‫ﺑﻌﺪ ﺍﺯ ﺍﻳﻨﻜﻪ ﭘﻴﺸﻨﻬﺎﺩ ﺍﻳﻦ ﭘﺮﻭژﻩ ﺑﻪ ﺍﻭ ﺩﺍﺩﻩ‬
‫ﺷﺪ ﺭﻭﻯ ﺁﻥ ﻣﻄﺎﻟﻌﻪ ﻛﺮﺩﻩ ﺍﺳﺖ‪ ،‬ﺍﻇﻬﺎﺭ‬
‫ﻣﻰﻛﻨﺪ‪ :‬ﺑﻌﺪ ﺍﺯ ﻣﻄﺎﻟﻌﻪ ﺑﻪ ﺭﻭﻯ ﻣﻌﻤﺎﺭﻯ‬
‫ﺍﻳﺮﺍﻥ ﺗﺤﺖ ﺗﺄﺛﻴﺮ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻢ‪ .‬ﺗﺎ ﺁﻧﺠﺎﻳﻰ‬
‫ﻛﻪ ﺍﻃﻼﻉ ﺩﺍﺭﻡ ﻣﻌﻤﺎﺭ ﺑﺮﺝ ﺁﺯﺍﺩﻯ ﻓﻘﻂ‬
‫‪ 24‬ﺳﺎﻝ ﺩﺍﺷﺘﻪ ﻭ ﭼﻨﻴﻦ ﻃﺮﺣﻰ ﺭﺍ ﺍﺭﺍﺋﻪ‬
‫ﺩﺍﺩﻩ ﺍﺳﺖ ﺍﺯ ﻃﺮﻓﻰ ﻃﺮﺍﺡ ﭘﻞ ﻃﺒﻴﻌﺖ‬
‫ﻧﻴﺰ ﺧﺎﻧﻢ ‪ 26‬ﺳﺎﻟﻪ ﺑﻮﺩﻩ ﻛﻪ ﺍﻳﻦ ﻣﻮﺿﻮﻉ‬
‫ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ ﺟﻮﺍﻧﺎﻥ ﺧﻼﻕ ﻛﻢ ﺳﻦ ﻭ‬
‫ﺳﺎﻝ ﺍﻳﺮﺍﻧﻰ ﻣﻰﺗﻮﺍﻧﻨﺪ ﻣﻌﻤﺎﺭﻯﻫﺎﻯ ﺑﻰ‬

‫ﻧﻈﻴﺮﻯ ﺭﺍ ﻃﺮﺍﺣﻰ ﻛﻨﻨﺪ‪.‬‬