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‫ﺟﻤﻌﻪ ‪ 14‬ﺗﺎ ﭘﻨﺠﺸﻨﺒﻪ ‪ 20‬ﺍﺳﻔﻨﺪﻣﺎﻩ ‪1394‬ﺧﻮﺭﺷﻴﺪﻯ‬

‫ﺩﺍﻧﺶ ﺁﻣﻮﺯﺍﻥ ﻣﻌﺘﺎﺩ ﭘﺸﺖ ﻧﻴﻤﻜﺖ‬ ‫ﺑﺎﺯﺍﺭﻯ ﺑﻪ ﻭﺳﻌﺖ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‪:‬‬
‫ﻣﺪﺍﺭﺱ‪ ،‬ﺭﺍﻫﻜﺎﺭ ﭼﻴﺴﺖ؟‬
‫ﺍﺯ ﺩﺳﺖ ﺍﺩﺍﺭﻩﻯ ﺍﻣﺎﻛﻦ ﻭ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ ﻫﻢ‬
‫ﺭﺍﺣﺖ ﻫﺴﺘﻴﻢ!‬

‫ﻋﻠﻢ ﻧﺎﺯ ﺣﺴﻦ ﺯﺍﺩﻩ ﺭﻭﺍﻥﺷﻨﺎﺱ‬ ‫ﺭﻭﺣﻰ ﺭﻭﺍﻧﻰ ﻣﺼﺮﻑ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺍﺯ‬ ‫ﺳﺎﺭﺍ ﺩﻣﺎﻭﻧﺪﺍﻥ‪ 130 -‬ﻫﺰﺍﺭ ﺩﺍﻧﺶ‬ ‫ﺩﺍﺷﺘﻪ ﺑﺎﺷﻢ ﻣﺮﺩﻡ ﺑﻪ ﻣﻦ ﺍﻋﺘﻤﺎﺩ‬ ‫ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ ﻟﺒﺎﺱ‬ ‫ﺭﻭﺷﻨﻚ ﺁﺳﺘﺮﻛﻰ ‪» -‬ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ‬
‫ﺑﺎﻟﻴﻨﻰ ﻭ ﻣﺘﺨﺼﺺ ﺍﻣﻮﺭ ﺗﺮﺑﻴﺘﻰ‬ ‫ﺟﻤﻠﻪ ﺳﻴﮕﺎﺭ ﻭ ﻗﻠﻴﺎﻥ ﺑﺎ ﻓﺮﺯﻧﺪ ﺧﻮﺩ‬ ‫ﺁﻣﻮﺯ ﻣﻌﺘﺎﺩ‪ ،‬ﭘﺸﺖ ﻧﻴﻤﻜﺖﻫﺎﻯ‬ ‫ﻛﻨﻨﺪ ﺍﻣﺎ ﺍﻭ ﻛﻪ ﺍﺯ ﻣﻦ ﭘﺎﻧﺰﺩﻩ ﺳﺎﻝ‬ ‫ﺩﻳﺪﻡ‪ ،‬ﻭﻗﺘﻰ ﺍﺳﺘﻘﺒﺎﻝ ﻣﺮﺩﻡ ﺍﺯ ﺍﻳﻦ‬ ‫ﻣﻄﻤﺌﻦ ﺑﺎ ﺗﻨﻮﻉ ﺑﺎﻻﻯ ﻛﺎﻻ«‪،‬‬
‫ﮔﻔﺘﮕﻮ ﻛﻨﻨﺪ ﻭ ﺍﻳﻨﻜﻪ ﺣﺘﻰ ﺍﮔﺮ ﺧﻮﺩ‬ ‫ﻣﺪﺍﺭﺱ ﺣﻀﻮﺭ ﺩﺍﺭﻧﺪ‪ .‬ﺑﺮﺍﺳﺎﺱ ﺁﻣﺎﺭﻯ‬ ‫ﻛﻮﭼﻚﺗﺮ ﺍﺳﺖ‪ ،‬ﮔﻔﺖ ﻣﻦ ﺩﻳﮕﺮﺍﻥ ﺭﺍ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ ﺭﺍ ﺩﻳﺪﻡ‬ ‫»ﺑﺮﻧﺪﻫﺎﻯ ﻣﻌﺮﻭﻑ ﺩﻧﻴﺎ ﺭﺍ ﺍﺯ ﻣﺎ‬
‫ﻛﻮﺩﻛﺎﻥ‬ ‫ﺍﺯ ﺍﻳﻦ ﺍﻋﺘﻴﺎﺩ ﺭﻧﺞ ﻣﻰﺑﺮﻧﺪ‪ ،‬ﺍﺷﺘﺒﺎﻫﻰ‬ ‫ﻛﻪ ﺳﺘﺎﺩ ﻣﺒﺎﺭﺯﻩ ﺑﺎ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺍﻋﻼﻡ‬ ‫ﺩﻳﺪﻩﺍﻡ ﺑﺎﻳﺪ ﺧﻼﻗﻴﺖ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ ﻭ‬ ‫ﭘﻴﺸﻨﻬﺎﺩ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻓﺮﻭﺷﮕﺎﻩﻣﺎﻥ ﺩﺭ‬ ‫ﺑﺨﻮﺍﻫﻴﺪ«‪» ،‬ﺍﺯ ﺗﻮﻟﻴﺪ ﺑﻪ ﻣﺼﺮﻑ«‪،‬‬
‫ﺍﺳﺖ ﻛﻪ ﺩﺭ ﺻﺪﺩ ﺗﺮﻙ ﺁﻥ ﻫﺴﺘﻨﺪ‪.‬‬ ‫ﻛﺮﺩﻩ‪ ،‬ﻳﻚ ﺩﺭﺻﺪ ﺍﺯ ﺩﺍﻧﺶﺁﻣﻮﺯﺍﻥ ﻛﻞ‬ ‫ﺍﻋﺘﻤﺎﺩ ﻣﺮﺩﻡ ﺭﺍ ﺟﻠﺐ ﻛﻨﻴﻢ‪ .‬ﻣﺎ ﻫﻢ‬ ‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺭﺍ ﺑﻪ ﺑﺮﺍﺩﺭﻡ ﺩﺍﺩﻡ‪ .‬ﺑﺮﺍﺩﺭﻡ‬ ‫»ﺗﺤﻮﻳﻞ ﺳﻔﺎﺭﺵ ﺷﻤﺎ‪ 24 ،‬ﺳﺎﻋﺘﻪ‬
‫ﺑﺮﺍﻯ ﺁﮔﺎﻫﻰﺑﺨﺸﻰ ﻭ ﺭﺍﻫﻨﻤﺎﻳﻰ‬ ‫ﻛﺸﻮﺭ ﻣﻌﺘﺎﺩ ﻫﺴﺘﻨﺪ ﻭ ﺍﻳﻦ ﺁﻣﺎﺭ ﺑﺎ‬ ‫ﺧﻼﻗﻴﺖ ﺭﺍ ﺩﺭ ﺁﻭﺭﺩﻥ ﺍﺟﻨﺎﺱ ﺁﻧﺘﻴﻚ‬ ‫ﺍﻭﺍﻳﻞ ﻣﺨﺎﻟﻒ ﺑﻮﺩ ﻭ ﻣﻰﮔﻔﺖ ﺁﺧﻪ‬ ‫ﺩﺭ ﺗﻬﺮﺍﻥ‪ 72 ،‬ﺳﺎﻋﺘﻪ ﺩﺭ ﺷﻬﺮﺳﺘﺎﻥ«‪،‬‬
‫ﺻﺤﻴﺢ ﺑﺎ ﺑﺮﺧﻮﺭﺩ ﻫﻤﺮﺍﻩ ﺑﺎ ﻣﻬﺮﺑﺎﻧﻰ‬ ‫‪‬ﭼﻪ ﺳﻨﻰ ﺑﺮﺍﻯ ﺁﺷﻨﺎ ﻛﺮﺩﻥ‬ ‫ﺗﻮﺟﻪ ﺑﻪ ﺗﻌﺪﺍﺩ ﺩﺍﻧﺶﺁﻣﻮﺯﺍﻥ‪ ،‬ﻋﺪﺩﻯ‬ ‫ﺍﻣﺎ ﺍﺭﺯﺍﻥ ﺍﺯ ﺗﺮﻛﻴﻪ ﺑﻪ ﺧﺮﺝ ﺩﺍﺩﻳﻢ‬ ‫ﻛﻰ ﺍﺯ ﺭﻭﻯ ﻋﻜﺲ ﺗﻮﻯ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫»ﻓﺮﻭﺵ ﻭﻳﮋﻩ ﻧﻮﺭﻭﺯﻯ«؛ ﺍﻳﻨﻬﺎ ﺟﻤﻼﺗﻰ‬
‫ﻭ ﻫﻤﺪﻟﻰ ﺑﺴﻴﺎﺭ ﻣﻬﻢ ﺍﺳﺖ‪ .‬ﻫﻤﻜﺎﺭﻯ‬ ‫ﻛﻮﺩﻛﺎﻥ ﻭ ﻧﻮﺟﻮﺍﻧﺎﻥ ﺑﺎ ﻣﻮﺍﺩ ﻣﺨﺪﺭ‬ ‫ﺣﺪﻭﺩ ‪130‬ﻫﺰﺍﺭ ﺩﺍﻧﺶﺁﻣﻮﺯ ﻣﻌﺘﺎﺩ ﺭﺍ‬ ‫ﻫﻢ ﺑﺎ ﻋﻜﺲ ﮔﺮﻓﺘﻦ ﺍﺯ ﺳﻔﺎﺭﺷﺎﺕ‬ ‫ﻣﺒﻞ ﻭ ﺗﺨﺖﺧﻮﺍﺏ ﻣﻰﺧﺮﺩ‪ .‬ﺍﻣﺎ ﻣﻦ‬ ‫ﺍﺳﺖ ﻛﻪ ﺩﺭ ﭘﻮﺳﺘﺮﻫﺎﻯ ﺗﺒﻠﻴﻐﺎﺗﻰ‬
‫ﻣﺸﺘﺮﻙ ﻭﺍﻟﺪﻳﻦ ﺑﺎ ﺍﻧﺠﻤﻦ ﺧﺎﻧﻪ ﻭ‬ ‫ﻭ ﻣﻀﺮﺍﺕ ﺁﻥ ﻣﻨﺎﺳﺐ ﺍﺳﺖ ﻭ ﻧﻘﺶ‬ ‫ﻣﺸﺘﺮﻯﻫﺎ ﻭ ﮔﺬﺍﺷﺘﻦ ﻋﻜﺲ ﺩﺭ‬ ‫ﺑﺎ ﻣﺴﻮﻭﻟﻴﺖ ﺧﻮﺩﻡ ﺻﻔﺤﻪ ﺗﻮﻟﻴﺪﻯ ﻭ‬ ‫ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﺑﻪ ﭼﺸﻢ ﻣﻰﺧﻮﺭﺩ؛ ﺍﻣﺎ‬
‫ﻣﺪﺭﺳﻪ ﻭ ﺷﺮﻛﺖ ﺩﺭ ﺟﻠﺴﺎﺕ ﭘﻴﮕﻴﺮ‬ ‫ﻣﻬﺪ ﻛﻮﺩﻙ ﻭ ﻣﺪﺍﺭﺱ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨﻪ‬ ‫ﺩﺭ ﻛﺸﻮﺭ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ‪.‬‬ ‫ﺻﻔﺤﻪ ﺗﻮﺍﻧﺴﺘﻴﻢ ﺍﻋﺘﻤﺎﺩ ﻣﺮﺩﻡ ﺭﺍ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﻣﺒﻞﻣﺎﻥ ﺭﺍ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‬
‫ﻣﺪﺍﺭﺱ ﻭ ﺍﺭﺍﺋﻪ ﺍﻟﮕﻮﻯ ﺩﺭﺳﺖ ﺑﺴﻴﺎﺭ‬ ‫ﺧﺒﺮﻯ ﻛﻪ ﭘﺲ ﺍﺯ ﺳﺎﻝﻫﺎ ﺍﻧﻜﺎﺭ‬ ‫ﺟﻠﺐ ﻛﻨﻴﻢ‪ .‬ﺿﻤﻦ ﺍﻳﻨﻜﻪ ﺑﻪ ﻧﻈﺮﻡ‬ ‫ﺭﺍﻩ ﺍﻧﺪﺍﺯﻯ ﻛﺮﺩﻡ‪ .‬ﭼﻨﺪ ﻣﺎﻩ ﺯﻣﺎﻥ‬ ‫ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻳﻰ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‪.‬‬
‫ﻣﻬﻢ ﺍﺳﺖ‪ .‬ﺑﻌﻀﻰ ﺍﻭﻗﺎﺕ ﻧﻮﺟﻮﺍﻧﺎﻥ‬ ‫ﭼﻴﺴﺖ؟‬ ‫ﺑﺎﻻﺧﺮﻩ ﻭﺯﺍﺭﺕ ﺁﻣﻮﺯﺵ ﻭ ﭘﺮﻭﺭﺵ ﺁﻥ‬ ‫ﻣﺸﺘﺮﻯﻫﺎ ﺯﻧﺠﻴﺮﻩﺍﻯ ﻫﺴﺘﻨﺪ‪ ،‬ﻳﻌﻨﻰ‬ ‫ﺑﺮﺩ ﺑﻪ ﻣﻮﻗﻌﻴﺖ ﺩﻟﺨﻮﺍﻩ ﺑﺮﺳﻴﻢ ﺍﻣﺎ‬ ‫ﺑﺎ ﻓﺮﺍﮔﻴﺮ ﺷﺪﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﺮﺩﻡ ﺍﻳﺮﺍﻥ‬
‫ﺑﺎ ﻋﺪﻡ ﺍﺭﺿﺎء ﺯﺑﺎﻥ ﻋﺸﻖ ﺩﺭ ﺧﺎﻧﻮﺍﺩﻩ‬ ‫‪-‬ﺍﺯ ﻧﻪ ﺳﺎﻟﮕﻰ ﺑﻪ ﺑﺎﻻ ﻭ ﺭﻭ ﺑﻪ ﻧﻮﺟﻮﺍﻧﻰ‬ ‫ﺭﺍ ﺗﺎﺋﻴﺪ ﻛﺮﺩ ﺍﻣﺎ ﺭﻗﻢ ﺍﻋﻼﻡ ﺷﺪﻩ ﺭﺍ‬ ‫ﻳﻚ ﻧﻔﺮ ﻛﺎﻻﻫﺎﻳﻰ ﺳﻔﺎﺭﺵ ﻣﻰﺩﻫﺪ‪،‬‬ ‫ﺍﻻﻥ ﭼﻨﺪ ﻫﺰﺍﺭ ﻧﻔﺮ ﻣﺎ ﺭﺍ ﺩﺭ ﺍﻳﻨﺴﺘﺎ‬ ‫ﺍﺯ ﺍﭘﻠﻴﻜﺸﻦ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ‬
‫ﺑﺮﺍﻯ ﮔﺮﻓﺘﻦ ﺗﺄﻳﻴﺪ‪ ،‬ﺑﻪ ﺭﺳﻤﻴﺖ‬ ‫ﻣﻰﺗﻮﺍﻥ ﮔﻔﺖﻭﮔﻮﻯ ﺳﺎﺯﻧﺪﻩﺍﻯ ﺩﺭ ﺍﻳﻦ‬ ‫ﻗﺒﻮﻝ ﻧﺪﺍﺷﺖ‪ .‬ﻋﻠﻰ ﺍﺻﻐﺮ ﻓﺎﻧﻰ ﻭﺯﻳﺮ‬ ‫ﺑﻌﺪ ﺑﻪ ﻓﺎﻣﻴﻞ ﻭ ﺩﻭﺳﺘﺎﻧﺶ ﻣﻰﮔﻮﻳﺪ ﻭ‬ ‫ﺩﻧﺒﺎﻝ ﻣﻰﻛﻨﻨﺪ ﻭ ﺷﺎﻳﺪ ﺑﺎﻭﺭﺗﺎﻥ ﻧﺸﻮﺩ‬ ‫ﺯﻳﺎﺩﻯ ﺩﺭ ﺻﻔﺤﺎﺕ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ ﺧﻮﺩ‪،‬‬
‫ﺷﻨﺎﺧﺘﻪ ﺷﺪﻥ ﻭ ﺗﺸﻮﻳﻖ‪ ،‬ﺑﻪ ﺩﻭﺳﺘﺎﻧﻰ‬ ‫ﺭﺍﺑﻄﻪ ﺑﺎ ﻓﺮﺯﻧﺪ ﺧﻮﺩ ﺩﺍﺷﺖ ﻭ ﺩﺭ ﺍﻳﻦ‬ ‫ﺁﻣﻮﺯﺵ ﻭ ﭘﺮﻭﺭﺵ ﭘﺲ ﺍﺯ ﺍﻧﺘﺸﺎﺭ‬ ‫ﺍﻣﺎ ﺗﻘﺮﻳﺒﺎ ‪ ٪70‬ﻓﺮﻭﺵ ﻣﺎ ﺍﺯ ﻃﺮﻳﻖ‬ ‫ﻛﺎﻻﻫﺎﻳﻰ ﻣﺘﻨﻮﻉ ﺭﺍ ﺩﺭ ﻣﻌﺮﺽ ﻓﺮﻭﺵ‬
‫ﺩﺭ ﺧﺎﺭﺝ ﺍﺯ ﻣﺤﻴﻂ ﺧﺎﻧﻮﺍﺩﻩ ﻣﺮﺍﺟﻌﻪ‬ ‫ﺯﻣﻴﻨﻪ ﺁﮔﺎﻫﻰ ﻛﺎﻓﻰ ﺭﺍ ﺩﺭ ﺭﺍﺑﻄﻪ ﺑﻪ‬ ‫ﺍﻳﻦ ﺧﺒﺮ ﺑﻪ ﺧﺒﺮﻧﮕﺎﺭﻫﺎ ﮔﻔﺘﻪ ﺑﻮﺩ‪:‬‬ ‫ﺁﻥﻫﺎ ﻫﻢ ﻣﺸﺘﺮﻯ ﻣﺎ ﻣﻰﺷﻮﻧﺪ«‪.‬‬ ‫ﻣﻰﮔﺬﺍﺭﻧﺪ‪ .‬ﻛﺎﻻﻫﺎﻳﻰ ﺍﺯ ﻣﺒﻞ ﻭ ﺗﺨﺖ‬
‫ﻣﻰﻛﻨﻨﺪ ﻛﻪ ﺑﻪ ﻫﻴﭻ ﻭﺟﻪ ﻧﻴﺎﺯﻫﺎﻯ‬ ‫ﺯﻳﺎﻥﻫﺎﻯ ﺩﻭﺩ ﺳﻤﻰ ﺳﻴﮕﺎﺭ ﻭ ﺍﺛﺮﺍﺗﺶ‬ ‫»ﺩﺍﻧﺶﺁﻣﻮﺯ ﻣﻌﺘﺎﺩ ﺩﺭ ﻣﺪﺍﺭﺱ ﻫﺴﺖ‪،‬‬ ‫ﻫﻤﻴﻦ ﺻﻔﺤﻪ ﻛﻠﻴﺪ ﻣﻰﺧﻮﺭﺩ«‪.‬‬ ‫ﺧﻮﺍﺏ ﻭ ﻛﻤﺪ ﺗﺎ ﻇﺮﻑ ﻭ ﻟﺒﺎﺱ ﻭ ﻛﻴﻒ‬
‫ﻭﺍﻗﻌﻰ ﺁﻧﻬﺎ ﺭﺍ ﺩﺭﻙ ﻭ ﺭﻓﻊ ﻭ ﺭﺟﻮﻉ‬ ‫ﺭﻭﻯ ﺩﺳﺘﮕﺎﻩ ﺗﻨﻔﺲ ﻭ ﮔﻮﺍﺭﺵ ﻭ ﺩﻳﮕﺮ‬ ‫ﺍﻣﺎ ﺗﻌﺪﺍﺩﺷﺎﻥ ﺧﻴﻠﻰ ﻛﻤﺘﺮ ﺍﺯ ﭼﻴﺰﻯ‬ ‫ﺧﺒﺮﻯ ﺍﺯ ﺍﻣﺎﻛﻦ ﻭ ﻧﻴﺮﻭﻯ‬ ‫ﻧﻴﻤﺎ ﻣﻬﻢﺗﺮﻳﻦ ﻋﺎﻣﻞ ﻣﻮﻓﻘﻴﺖﺍﺵ‬ ‫ﻭ ﻛﻔﺶ ﻭ ﺣﺘﻰ ﺟﻮﺍﻫﺮﺍﺕ‪ .‬ﺑﺴﻴﺎﺭﻯ‬
‫ﻫﺰﻳﻨﻪﻫﺎﻯ ﺗﺤﻤﻴﻠﻰ ﺁﻥ ﺍﺷﺎﺭﻩ ﻛﺮﺩ‪.‬‬ ‫ﺍﺳﺖ ﻛﻪ ﺍﺯ ﻣﻨﺎﺑﻊ ﻏﻴﺮﺭﺳﻤﻰ ﺍﻋﻼﻡ‬ ‫ﺍﻧﺘﻈﺎﻣﻰ ﻧﻴﺴﺖ‬ ‫ﺭﺍ ﺻﺮﻓﻪﺟﻮﻳﻰ ﺩﺭ ﻭﻗﺖ ﻣﺸﺘﺮﻳﺎﻥ‬ ‫ﺍﺯ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ‬
‫ﻧﻤﻰﻛﻨﺪ‪.‬‬ ‫ﺁﮔﺎﻫﻰ ﻳﻌﻨﻰ ﻗﺪﺭﺕ‪ .‬ﻣﺎ ﺑﺎ ﺑﺤﺚ ﻭ‬ ‫ﻣﻰﺩﺍﻧﺪ ﻭ ﻣﻰﮔﻮﻳﺪ‪» :‬ﻭﺍﻗﻌﺎ ﺍﻳﻦﻗﺪﺭ‬ ‫ﺑﻪ ﺻﻮﺭﺕ ﻓﻴﺰﻳﻜﻰ ﻣﻐﺎﺯﻩﺍﻯ ﻧﺪﺍﺭﻧﺪ ﻭ‬
‫ﺑﺎﻳﺪ ﺑﻪ ﻓﺮﺯﻧﺪﺍﻥ ﺧﻮﻳﺶ ﻧﻪ ﮔﻔﺘﻦ‬ ‫ﮔﻔﺘﮕﻮﻯ ﺭﻭﺷﻨﮕﺮﺍﻧﻪ ﻭ ﺑﺎﺩﻟﻴﻞ ﻫﺴﺖ‬ ‫ﻣﻰﺷﻮﺩ«‪.‬‬ ‫ﻧﻜﺘﻪ ﺟﺎﻟﺒﻰ ﻛﻪ ﺳﻮﻟﻤﺎﺯ ﺍﺯ ﺩﻳﮕﺮ‬ ‫ﺗﺮﺍﻓﻴﻚ ﺗﻬﺮﺍﻥ ﺯﻳﺎﺩ ﺍﺳﺖ ﻭ ﻣﺮﺩﻡ‬ ‫ﺻﺮﻓﺎ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﻪ ﻓﺮﻭﺵ‬
‫ﺭﺍ ﺁﻣﻮﺧﺖ‪ .‬ﺣﺘﻰ ﺍﺯ ﺍﻭﺍﻥ ﺩﻭﺭﺍﻥ‬ ‫ﻛﻪ ﻋﻠﻢ ﻭ ﺁﮔﺎﻫﻰ ﺭﺍ ﺩﺭ ﺧﺎﻧﻮﺍﺩﻩ ﻭ‬ ‫ﺍﻋﺘﻴﺎﺩ ﻣﻬﻢﺗﺮﻳﻦ ﺩﻏﺪﻏﻪ ﺭﻭﺣﻰ ﻭ‬ ‫ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﻪ‬ ‫ﮔﺮﻓﺘﺎﺭﻧﺪ ﻛﻪ ﻭﻗﺖ ﻧﺪﺍﺭﻧﺪ ﭼﻨﺪ ﺭﻭﺯ‬ ‫ﻛﺎﻻﻫﺎﻯ ﺧﻮﺩ ﻣﺸﻐﻮﻟﻨﺪ ﻭ ﺑﺮﺧﻰ‬
‫ﻛﻮﺩﻛﻰ ﺑﺎﻳﺪ ﻗﺎﺩﺭ ﺑﺎﺷﺪ ﻛﻪ ﺑﻪ‬ ‫ﺟﺎﻣﻌﻪ ﺗﺮﻭﻳﺞ ﻣﻰﺩﻫﻴﻢ‪ .‬ﭘﺮﻭﺍﺿﺢ ﺍﺳﺖ‬ ‫ﺭﻭﺍﻧﻰ ﺧﺎﻧﻮﺍﺩﻩﻫﺎ ﺑﺨﺼﻮﺹ ﭘﺪﺭﺍﻥ ﻭ‬ ‫ﻛﻴﻬﺎﻥ ﻟﻨﺪﻥ ﻣﻰﮔﻮﻳﺪ ﻭ ﺷﺎﻳﺪ ﻭﺟﻪ‬
‫ﺩﻧﻴﺎﻯ ﭘﻴﺮﺍﻣﻮﻥ ﺧﻮﺩ ﻧﻪ ﺑﮕﻮﻳﺪ ﻭ‬ ‫ﻛﻪ ﺑﺴﺘﺮﺳﺎﺯﻯ ﺑﺤﺚ ﺩﺭ ﭘﻴﺮﺍﻣﻮﻥ ﺍﻳﻦ‬ ‫ﻣﺎﺩﺭﺍﻥ ﺍﺳﺖ‪ .‬ﺑﻮ ﻛﺮﺩﻥ ﻟﺒﺎﺱﻫﺎﻯ‬ ‫ﺧﻮﺩ ﺭﺍ ﺻﺮﻑ ﮔﺸﺘﻦ ﺑﺎﺯﺍﺭ ﻣﺒﻞ ﻛﻨﻨﺪ‪.‬‬ ‫ﻧﻴﺰ ﺁﺩﺭﺱ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺩﺭ‬
‫ﺻﺮﻓﺎ ﺑﺮﺍﻯ ﺭﺍﺿﻰ ﻛﺮﺩﻥ ﺁﻧﻬﺎ ﺧﻮﺩ‬ ‫ﻣﺴﺎﻳﻞ ﻣﻬﻢ ﺩﺭ ﻣﻬﺪﻛﻮﺩﻙ ﻭ ﻣﺪﺍﺭﺱ‬ ‫ﻓﺮﺯﻧﺪﺍﻥ‪ ،‬ﮔﺸﺘﻦ ﺩﺭ ﻛﻴﻒ ﻭ ﻭﺳﺎﻳﻞ‬ ‫ﺗﻤﺎﻳﺰ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﺍﻳﺮﺍﻥ‬ ‫ﺿﻤﻦ ﺍﻳﻦ ﻛﻪ ﻣﺎ ﻣﺸﺘﺮﻳﺎﻥ ﺯﻳﺎﺩﻯ ﺍﺯ‬ ‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﻪ ﻧﻤﺎﻳﺶ ﻣﻰﮔﺬﺍﺭﻧﺪ‪ .‬ﻫﺮ‬
‫ﺭﺍ ﻓﺮﻳﺐ ﻧﺪﺍﺩﻩ ﻭ ﺩﺳﺖ ﺑﻪ ﺍﻧﺠﺎﻡ‬ ‫ﺍﺯ ﺍﻫﻤﻴﺖ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳﺖ ﻭ‬ ‫ﺷﺨﺼﻰ‪ ،‬ﻛﻨﺘﺮﻝ ﺭﻓﺘﺎﺭﻫﺎﻯ ﻓﺮﺯﻧﺪﺍﻥ‬ ‫ﺑﺎ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﺩﺭ ﺩﻳﮕﺮ‬ ‫ﺷﻬﺮﺳﺘﺎﻥ ﺩﺍﺭﻳﻢ ﻛﻪ ﺍﻏﻠﺐ ﺩﺭ ﺣﺎﻟﺖ‬ ‫ﭼﻨﺪ ﻭﺟﻮﺩ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ‬
‫ﻛﺎﺭﻫﺎﻯ ﺧﻄﺮﻧﺎﻙ ﻭ ﺍﺷﺘﺒﺎﻩ ﺍﺯ ﺟﻤﻠﻪ‬ ‫ﻣﻰﺗﻮﺍﻥ ﺑﻪ ﻧﺘﺎﻳﺞ ﻣﺜﺒﺘﻰ ﻫﻢ ﺩﺳﺖ‬ ‫ﺗﻮﺳﻂ ﻭﺍﻟﺪﻳﻦﺷﺎﻥ ﻫﻤﻪ ﻭ ﻫﻤﻪ ﻧﺸﺎﻥ‬ ‫ﻛﺸﻮﺭﻫﺎ ﺑﺎﺷﺪ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ »ﺩﺭ‬ ‫ﻋﺎﺩﻯ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﺑﻴﺎﻳﻨﺪ ﺗﻬﺮﺍﻥ ﻛﻪ‬ ‫ﺳﺎﻝﻫﺎﺳﺖ ﺩﺭ ﺩﻧﻴﺎ ﻣﺮﺳﻮﻡ ﺍﺳﺖ‬
‫ﻣﺼﺮﻑ ﺳﻴﮕﺎﺭ ﻳﺎ ﻧﻮﺷﻴﺪﻥ ﺍﻟﻜﻞ ﻧﺰﻧﺪ‬ ‫ﻳﺎﻓﺖ‪ .‬ﺩﺭ ﻋﻤﻞ ﺍﻣﺎ ﺑﺮﻋﻜﺲ‪ ،‬ﺍﻳﻦ ﻗﺪﺭ‬ ‫ﺍﺯ ﺍﻳﻦ ﺩﺍﺭﺩ ﻛﻪ ﺧﺎﻧﻮﺍﺩﻩﻫﺎ ﺑﻪ ﺍﻣﻨﻴﺖ‬ ‫ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﺍﺯ ﺩﺳﺖ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﻣﺎ ﻳﺎ ﺩﻳﮕﺮ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ ﺭﺍ‬ ‫ﻭ ﺩﺭ ﺍﻳﺮﺍﻥ ﻧﻴﺰ ﺳﺎﻳﺖﻫﺎﻯ ﻓﺮﻭﺵ‬
‫ﻭ ﺧﻮﺩ ﺭﺍ ﻣﻠﺰﻡ ﺑﻪ ﭘﻴﺮﻭﻯ ﺍﺯ ﮔﺮﻭﻩ‬ ‫ﻣﺼﺮﻑ ﺍﻧﻮﺍﻉ ﻗﺮﺹ ﻭ ﮔﺎﺯﻫﺎﻯ ﻧﺸﺎﻁ‬ ‫ﺭﻭﺍﻥ ﻭ ﺟﺴﻢ ﻓﺮﺯﻧﺪﺍﻥﺷﺎﻥ ﺍﻋﺘﻤﺎﺩ‬ ‫ﺍﻣﺎﻛﻦ ﻭ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ ﺭﺍﺣﺖ‬ ‫ﺩﺭ ﻳﺎﻓﺖﺁﺑﺎﺩ ﺑﺒﻴﻨﻨﺪ‪ .‬ﺍﻣﺎ ﺍﺯ ﻃﺮﻳﻖ‬ ‫ﺁﻧﻼﻳﻦ ﭼﻨﺪ ﺳﺎﻟﻰ ﺍﺳﺖ ﻣﺸﻐﻮﻝ ﺑﻪ‬
‫ﻫﻤﺴﺎﻻﻥ ﺧﻮﻳﺶ ﻧﺪﺍﻧﺪ‪ .‬ﺑﺎﻳﺪ ﺑﻪ‬ ‫ﺁﻭﺭ ﺩﺭ ﻣﺪﺍﺭﺱ ﻭ ﺩﺭ ﻣﻴﺎﻥ ﻧﻮﺟﻮﺍﻧﺎﻥ‬ ‫ﻧﺪﺍﺭﻧﺪ ﻭ ﻧﮕﺮﺍﻥ ﺁﻧﻬﺎ ﻫﺴﺘﻨﺪ‪ .‬ﺍﻳﻨﻜﻪ ﭼﻪ‬ ‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﻪ ﻣﺎ ﺳﻔﺎﺭﺵ ﻣﻰﺩﻫﻨﺪ‪.‬‬ ‫ﻓﻌﺎﻟﻴﺖ ﻫﺴﺘﻨﺪ‪ ،‬ﺍﻣﺎ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ‬
‫ﻧﻮﺟﻮﺍﻥ ﺩﺭﺑﺎﺭﻩ ﺩﻻﻳﻞ ﺍﺻﻠﻰ ﺍﺑﺘﻼء ﺑﻪ‬ ‫ﺷﺎﻳﻊ ﺷﺪﻩ ﻛﻪ ﺣﺘﻰ ﻣﺼﺮﻑ ﺳﻴﮕﺎﺭ ﺭﺍ‬ ‫ﻋﻮﺍﻣﻠﻰ ﺩﺳﺖ ﺑﻪ ﺩﺳﺖ ﻫﻢ ﻣﻰﺩﻫﺪ‬ ‫ﻫﺴﺘﻴﻢ‪«.‬‬ ‫ﺧﺐ‪ ،‬ﻛﺎﻻﻫﺎﻯ ﻣﺎ ﻫﻢ ﺿﻤﺎﻧﺖ ﺩﺍﺭﺩ‪.‬‬ ‫ﻓﺮﻭﺵ ﻛﺎﻻ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺭﻭﺯ ﺑﻪ ﺭﻭﺯ‬
‫ﺍﻧﻮﺍﻉ ﺑﻴﻤﺎﺭﻯﻫﺎﻯ ﺗﻨﻔﺴﻰ ﻭ ﺳﺮﻃﺎﻥ‬ ‫ﺗﺎ ﻧﻮﺟﻮﺍﻧﺎﻥ ﻭ ﺣﺘﻰ ﻛﻮﺩﻛﺎﻥ ﺑﻪ‬ ‫ﺳﻮﻟﻤﺎﺯ ﺑﺎ ﻫﻤﻜﺎﺭﻯ ﭼﻨﺪ ﺗﺎ ﺍﺯ‬ ‫ﻫﻤﻪ ﻣﺸﺨﺼﺎﺕ ﻛﺎﻻ ﺭﺍ ﺩﺭ ﺗﺒﻠﻴﻐﺎﺕ‬
‫ﺻﺤﺒﺖ ﻛﺮﺩ ﻭ ﺧﻄﺮ ﻧﺎﺭﺍﺣﺘﻰ ﺗﻨﻔﺴﻰ‬ ‫ﻧﻴﺰ ﻛﻢﺭﻧﮓ ﻛﺮﺩﻩ ﺍﺳﺖ‪.‬‬ ‫ﻣﺼﺮﻑ ﺩﺧﺎﻧﻴﺎﺕ ﻭ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺭﻭﻯ‬ ‫ﺩﻭﺳﺘﺎﻥﺍﺵ ﻛﻪ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸﻮﺭ‬ ‫ﻣﻰﮔﺬﺍﺭﻳﻢ‪ .‬ﺟﻨﺲ ﭼﻮﺏ ﻭ ﭘﺎﺭﭼﻪ‬ ‫ﺩﺭ ﻣﻴﺎﻥ ﺍﻳﺮﺍﻧﻴﺎﻥ ﻫﻤﻪﮔﻴﺮ ﻣﻰﺷﻮﺩ‪.‬‬
‫ﻭ ﺗﺸﺪﻳﺪ ﺁﺳﻢ‪ ،‬ﺑﻴﻤﺎﺭﻯ ﻟﺜﻪ ﻭ ﺍﻳﺠﺎﺩ‬ ‫ﺁﻭﺭﻧﺪ ﭘﺮﺳﺶﻫﺎﻳﻰ ﺍﺳﺖ ﻛﻪ ﺫﻫﻦ‬ ‫ﻫﺴﺘﻨﺪ‪ ،‬ﻟﺒﺎﺱﻫﺎﻯ ﺯﻧﺎﻧﻪ ﻣﻰﻓﺮﻭﺷﺪ‪.‬‬ ‫ﺭﺍ ﻣﻰﻧﻮﻳﺴﻴﻢ‪ .‬ﻫﻤﻴﻦ ﺑﺎﻋﺚ ﻣﻰﺷﻮﺩ‬ ‫ﺗﻌﺪﺍﺩ ﺯﻳﺎﺩﻯ ﺍﺯ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩﻫﺎ‬
‫‪‬ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻓﻌﺎﻟﻴﺖﻫﺎﻳﻰ‬ ‫ﻫﺮ ﻓﺮﺩﻯ ﺭﺍ ﺩﺭﮔﻴﺮ ﻣﻰﻛﻨﺪ‪ .‬ﺑﺮﺍﻯ‬ ‫ﺍﻭ ﻣﻰﮔﻮﻳﺪ‪» :‬ﻟﺒﺎﺱﻫﺎﻳﻰ ﻛﻪ ﻣﺎ‬ ‫ﺑﻴﺶ ﺍﺯ ﻫﺰﺍﺭﺍﻥ ﻧﻔﺮ ﻓﺎﻟ ِﻮﺭ ﺩﺍﺭﻧﺪ ﻭ‬
‫ﺟﻮﺵﻫﺎﻯ ﻋﻤﻴﻖ ﻭ ﺍﺑﺘﻼ ﺑﻪ ﺿﻌﻒ‬ ‫ﻛﻪ ﺷﻤﺎ ﺩﺍﺭﻳﺪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ‬ ‫ﻳﺎﻓﺘﻦ ﭘﺎﺳﺦ ﻣﻨﺎﺳﺐ ﭘﺎﻯ ﺻﺤﺒﺖﻫﺎﻯ‬ ‫ﻣﻰﻓﺮﻭﺷﻴﻢ ﺍﺯ ﺗﺮﻛﻴﻪ ﻭ ﺩﻭﺑﻰ‬ ‫ﻣﺸﺘﺮﻯ ﺍﻋﺘﻤﺎﺩ ﻛﻨﺪ‪«.‬‬ ‫ﺩﺭ ﺯﻳﺮ ﻋﻜﺲﻫﺎﻳﻰ ﻛﻪ ﺍﺯ ﻛﺎﻻﻫﺎﻯ‬
‫ﺑﺪﻧﻰ‪ ،‬ﻧﺎﺑﺎﺭﻭﺭﻯ ﻭ ﺳﻜﺘﻪ ﻧﻴﺰ ﺻﺤﺒﺖ‬ ‫ﻛﻮﺩﻛﺎﻥ ﻭ ﻧﻮﺟﻮﺍﻧﺎﻥ ﺍﺯ ﭼﻪ ﺳﻨﻰ ﺑﻪ‬ ‫ﻋﻠﻢﻧﺎﺯ ﺣﺴﻦ ﺯﺍﺩﻩ ﺭﻭﺍﻥﺷﻨﺎﺱ ﺑﺎﻟﻴﻨﻰ‬ ‫ﻣﻰﺁﻭﺭﻳﻢ‪ .‬ﺑﻴﺸﺘﺮ ﻟﺒﺎﺱﻫﺎ ﻣﺠﻠﺴﻰ‬ ‫ﺧﻮﺩ ﻣﻨﺘﺸﺮ ﻣﻰﻛﻨﻨﺪ‪ ،‬ﺍﻓﺮﺍﺩ ﺯﻳﺎﺩﻯ ﺑﺎ‬
‫ﻛﺮﺩ‪ .‬ﻛﻮﺩﻛﺎﻧﻰ ﻛﻪ ﺩﺭ ﻣﻌﺮﺽ ﻣﺼﺮﻑ‬ ‫ﻣﺼﺮﻑ ﺳﻴﮕﺎﺭ ﻭ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺭﻭﻯ‬ ‫ﻭ ﻣﺘﺨﺼﺺ ﺍﻣﻮﺭ ﺗﺮﺑﻴﺘﻰ ﻛﻮﺩﻛﺎﻥ‬ ‫ﻫﺴﺘﻨﺪ ﺍﻣﺎ ﺩﺭ ﻛﻨﺎﺭ ﺍﻳﻨﻬﺎ‪ ،‬ﻟﺒﺎﺱ ﺯﻳﺮ ﻭ‬ ‫ﺟﻠﺐ ﺍﻋﺘﻤﺎﺩ ﻣﺮﺩﻡ‪،‬‬ ‫ﺍﺩﻣﻴﻦ ﺻﻔﺤﻪ ﺑﻪ ﮔﻔﺘﮕﻮ ﻣﻰﭘﺮﺩﺍﺯﻧﺪ‪،‬‬
‫ﻏﻴﺮﻓﻌﺎﻝ ﻭ ﺍﺳﺘﻨﺸﺎﻕ ﺩﻭﺩ ﺳﻴﮕﺎﺭ ﻗﺮﺍﺭ‬ ‫ﻧﺸﺴﺘﻢ ﻭ ﺑﺎ ﺍﻭ ﺑﻪ ﮔﻔﺖ ﻭ ﮔﻮ ﭘﺮﺩﺍﺧﺘﻢ‪.‬‬ ‫ﺗﺎپ ﻭ ﻛﻔﺶ ﻭ ﻛﻴﻒ ﻫﻢ ﺑﺮﺍﻯ ﻓﺮﻭﺵ‬ ‫ﻣﻬﻢﺗﺮﻳﻦ ﺭﺍﺯ ﻣﻮﻓﻘﻴﺖ‬ ‫ﺩﻭﺳﺘﺎﻥ ﺧﻮﺩ ﺭﺍ »ﻣﻨﺸﻦ« ﻣﻰﻛﻨﻨﺪ‪،‬‬
‫ﺩﺍﺭﻧﺪ ﻧﻴﺰ ﺑﺎﻳﺪ ﻣﻮﺭﺩ ﺗﻮﺟﻪ ﻗﺮﺍﺭ ﺑﮕﻴﺮﻧﺪ‬ ‫ﻣﻰﺁﻭﺭﻧﺪ؟‬ ‫ﺑﺎ ﻧﺰﺩﻳﻜﺎﻥﺷﺎﻥ ﻣﺸﻮﺭﺕ ﻣﻰﻛﻨﻨﺪ ﻭ‬
‫ﻭ ﺩﺭﺑﺎﺭﻩ ﻣﺎﺩﺭﺍﻥ ﺑﺎﺭﺩﺍﺭ ﺳﻴﮕﺎﺭﻯ ﻛﻪ‬ ‫‪-‬ﺍﻏﻠﺐ ﻛﺴﺎﻧﻰ ﻛﻪ ﺍﺯ ﺍﻋﺘﻴﺎﺩ ﺟﺪﻯ‬ ‫‪‬ﻛﻮﺩﻛﺎﻥ ﻭ ﻧﻮﺟﻮﺍﻧﺎﻥ‪ ،‬ﻧﺨﺴﺘﻴﻦ‬ ‫ﻣﻰﮔﺬﺍﺭﻳﻢ‪«.‬‬ ‫ﺧﺎﻧﻢ ﻣﺮﺍﺩﻯ ﻳﻜﻰ ﺩﻳﮕﺮ ﺍﺯ‬
‫ﻧﻮﺯﺍﺩ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻣﻌﺮﺽ ﺧﻄﺮ ﺍﺑﺘﻼ‬ ‫ﻣﺼﺮﻑ ﺩﺧﺎﻧﻴﺎﺕ ﻭ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺭﻧﺞ‬ ‫ﺗﺠﺮﺑﻪ ﻣﺼﺮﻑ ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺭﺍ ﺑﺎ‬ ‫ﺳﻮﻟﻤﺎﺯ ﭘﻴﺶ ﺍﺯ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﺍﻳﻦ‬ ‫ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﻛﺎﻻ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺍﺳﺖ‪.‬‬ ‫ﺣﺘﻰ ﭼﺎﻧﻪ ﻣﻰﺯﻧﻨﺪ‪.‬‬
‫ﺑﻪ ﺍﻧﻮﺍﻉ ﻧﺎﺭﺳﺎﻳﻰﻫﺎ ﻭ ﺑﻴﻤﺎﺭﻯﻫﺎ‬ ‫ﻣﻰﺑﺮﻧﺪ‪ ،‬ﺍﺯ ﺳﻦ ‪ 14-13‬ﺳﺎﻟﮕﻰ‬ ‫ﻛﺸﻴﺪﻥ ﺳﻴﮕﺎﺭ ﺗﺠﺮﺑﻪ ﻣﻰﻛﻨﻨﺪ‪ ،‬ﺍﺯ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ‪ ،‬ﻓﺮﻭﺷﮕﺎﻩ ﻟﺒﺎﺱ ﺩﺭ ﻗﻴﻄﺮﻳﻪ‬ ‫ﺍﻭ ﺑﻪ ﻫﻤﺮﺍﻩ ﺧﻮﺍﻫﺮﺵ ﻓﺮﻭﺷﮕﺎﻩ ﻇﺮﻑ‬ ‫ﺳﺎﺯ ﻭ ﻛﺎﺭ ﺳﻔﺎﺭﺵ ﺩﺭ ﺍﻏﻠﺐ ﺻﻔﺤﺎﺕ‬
‫ﻗﺮﺍﺭ ﻣﻰﺩﻫﻨﺪ ﻧﻴﺰ ﺭﻭﺷﻨﮕﺮﻯ ﺷﻮﺩ‪.‬‬ ‫ﻣﺼﺮﻑ ﺳﻴﮕﺎﺭ ﺭﺍ ﺑﻪ ﻃﻮﺭ ﺟﺪﻯ ﺷﺮﻭﻉ‬ ‫ﭼﻪ ﺳﻨﻰ ﺁﻧﻬﺎ ﺗﺸﻮﻳﻖ ﺑﻪ ﻛﺴﺐ ﺍﻳﻦ‬ ‫ﺩﺍﺷﺖ ﻭ ﻣﻰﮔﻮﻳﺪ‪» :‬ﻳﻜﻰ ﺍﺯ ﻣﺴﺎﺋﻠﻰ‬ ‫ﻭ ﻭﺳﺎﺋﻞ ﺗﺰﻳﻴﻨﻰ ﺧﺎﻧﻪ ﺩﺍﺭﻧﺪ‪ ،‬ﺍﻣﺎ ﺍﻳﻦ‬ ‫ﺑﻪ ﺍﻳﻦ ﺷﻜﻞ ﺍﺳﺖ ﻛﻪ ﻣﻌﻤﻮﻻ ﻫﻤﺮﺍﻩ‬
‫ﺣﺘﻰ ﺑﻪ ﻋﻨﻮﺍﻥ ﺑﺰﺭﮔﺴﺎﻝ ﺑﺎﻳﺪ ﺍﻟﮕﻮﻯ‬ ‫ﻛﺮﺩﻩ ﻭ ﺍﺩﺍﻣﻪ ﺩﺍﺩﻩﺍﻧﺪ… ﻣﺘﺎﺳﻔﺎﻧﻪ‬ ‫ﻛﻪ ﻫﻤﻴﺸﻪ ﺭﻭﻯ ﺍﻋﺼﺎﺏ ﻣﻦ ﻭ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﺩﺭ ﻭﺍﻗﻊ ﻳﻜﻰ ﺍﺯ ﺍﺗﺎﻕﻫﺎﻯ‬ ‫ﻋﻜﺲ ﻛﺎﻻ‪ ،‬ﻣﺸﺨﺼﺎﺕ ﻭ ﻛﺪﻯ ﺭﺍ‬
‫ﺩﺭﺳﺘﻰ ﺑﺮﺍﻯ ﻧﻮﺟﻮﺍﻥ ﺧﻮﻳﺶ ﺑﻮﺩ‬ ‫ﺍﻣﺮﻭﺯ ﺩﺭ ﻣﻴﺎﻥ ﺑﻌﻀﻰ ﺍﺯ ﺍﻗﺸﺎﺭ ﺿﻌﻴﻒ‬ ‫ﺗﺠﺮﺑﻪ ﻣﻰﺷﻮﻧﺪ؟‬ ‫ﻣﺸﺘﺮﻳﺎﻥ ﺑﻮﺩ ﻭ ﻭﺍﻗﻌﺎ ﺳﺪﻯ ﺩﺭ ﺑﺮﺍﺑﺮ‬ ‫ﺧﺎﻧﻪ ﺍﻭ ﺍﺳﺖ ﻭ ﻫﻤﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺍﺯ‬ ‫ﺟﻬﺖ ﺳﻔﺎﺭﺵ ﻣﻨﺘﺸﺮ ﻣﻰﻛﻨﻨﺪ‪.‬‬
‫ﻭ ﺳﻌﻰ ﺩﺭ ﺗﻐﻴﻴﺮ ﺍﻟﮕﻮﻫﺎﻯ ﺗﺮﺑﻴﺘﻰ‬ ‫ﺟﺎﻣﻌﻪ ﻭ ﺣﺎﺷﻴﻪﻧﺸﻴﻦﻫﺎﻯ ﺷﻬﺮﻯ‬ ‫‪-‬ﺩﺭ ﺳﻨﻴﻦ ﺯﻳﺮ ﻫﻔﺖ ﺳﺎﻟﮕﻰ ﺳﻴﮕﺎﺭ‬ ‫ﻓﺮﻭﺵ ﺑﻮﺩ‪ ،‬ﺍﻣﺎﻛﻦ ﻭ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ‬ ‫ﻃﺮﻳﻖ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﺎ ﻛﺎﻻﻫﺎ ﺁﺷﻨﺎ‬ ‫ﺍﻣﺎ ﺳﻔﺎﺭﺵ ﺑﺎﻳﺪ ﺍﺯ ﻃﺮﻳﻖ ﺗﻠﮕﺮﺍﻡ‬
‫ﺧﻮﻳﺶ ﺩﺍﺷﺖ‪ .‬ﻣﺘﺎﺳﻔﺎﻧﻪ ﻋﻠﻢ ﺍﻣﺮﻭﺯ‬ ‫ﺍﻳﻦ ﺳﻦ ﻛﺎﻫﺶ ﻧﻴﺰ ﻳﺎﻓﺘﻪ ﻭ ﺷﺎﻣﻞ‬ ‫ﻛﺸﻴﺪﻥ ﺑﺮﺍﻯ ﺑﭽﻪ ﺣﺎﻟﺖ ﺗﻘﻠﻴﺪ‬ ‫ﺑﻮﺩﻧﺪ‪ .‬ﺍﺯ ﻣﺎﻧﻜﻦﻫﺎ ﮔﺮﻓﺘﻪ ﺗﺎ ﻣﺪﻝ‬ ‫ﻣﻰﺷﻮﻧﺪ‪ .‬ﺧﺎﻧﻢ ﻣﺮﺍﺩﻯ ﺩﺭ ﻣﻮﺭﺩ‬ ‫ﺻﻮﺭﺕ ﮔﻴﺮﺩ‪ .‬ﻣﺸﺘﺮﻯ ﻣﻰﺗﻮﺍﻧﺪ ﺍﺯ‬
‫ﺛﺎﺑﺖ ﻛﺮﺩﻩ ﻛﻪ ﺗﻤﺎﻳﻞ ﮔﺮﺍﻳﺶ ﺑﻪ‬ ‫ﻟﺒﺎﺱﻫﺎ ﺗﺎ ﺣﺘﻰ ﺣﺠﺎﺏ ﻣﺸﺘﺮﻳﺎﻥ‬ ‫ﺷﺮﻭﻉ ﻓﻌﺎﻟﻴﺖﺍﺵ ﺑﻪ ﻛﻴﻬﺎﻥ ﻟﻨﺪﻥ‬ ‫ﻃﺮﻳﻖ ﺻﻔﺤﻪ ﺗﻠﮕﺮﺍﻡ ﻛﺎﻻﻯ ﻣﻮﺭﺩ‬
‫ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﻭ ﺳﻴﮕﺎﺭ ﺩﺭ ﺍﻓﺮﺍﺩ ﺗﺎ‬ ‫ﺍﻋﺘﻴﺎﺩ؛ ﻓﺎﺟﻌﻪﺍﻯ ﺩﺭ ﻛﻤﻴﻦ ﻛﻮﺩﻛﺎﻥ‬ ‫ﻧﻤﺎﺩﻳﻦ ﻭ ﻛﻨﺠﻜﺎﻭﻯ ﺩﺍﺭﺩ‪ .‬ﺍﮔﺮ ﺩﺳﺖ‬ ‫ﻭ ﻣﻮﺳﻴﻘﻰ ﻛﻪ ﻣﻦ ﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ‬ ‫ﻣﻰﮔﻮﻳﺪ‪» :‬ﻣﻦ ﺑﺎﺯﻧﺸﺴﺘﻪ ﺁﻣﻮﺯﺵ ﻭ‬ ‫ﻧﻈﺮﺵ ﺭﺍ ﺑﻪ ﻓﺮﻭﺷﻨﺪﻩ ﺳﻔﺎﺭﺵ ﺩﻫﺪ‪.‬‬
‫ﺣﺪﻭﺩﻯ ﺯﻣﻴﻨﻪ ژﻧﺘﻴﻚ ﻧﻴﺰ ﺩﺍﺭﺩ ﻭﻟﻰ‬ ‫ﭘﺪﺭ ﻳﺎ ﻣﺎﺩﺭﺵ ﺑﺒﻴﻨﺪ‪ ،‬ﻛﺎﻏﺬﻯ ﻟﻮﻟﻪ‬ ‫ﻣﻰﮔﺬﺍﺷﺘﻢ‪ ،‬ﺑﻬﺎﻧﻪﻫﺎﻳﻰ ﺑﻮﺩ ﻛﻪ‬ ‫ﭘﺮﻭﺭﺵ ﻫﺴﺘﻢ‪ .‬ﻫﻤﺴﺮﻡ ﻓﻮﺕ ﻛﺮﺩﻩ‬ ‫ﺑﺮﺧﻰ ﺍﺯ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﺑﻪ ﻭﻳﮋﻩ ﺁﻧﻬﺎ ﻛﻪ‬
‫ﺍﻳﻦ ﺩﻟﻴﻞ ﻧﻤﻰﺷﻮﺩ ﻛﻪ ﺍﻧﺴﺎﻥ ﭼﺸﻢ‬ ‫ﻛﻮﺩﻛﺎﻥ ‪ 10‬ﺗﺎ ‪ 11‬ﺳﺎﻝ ﻧﻴﺰ ﻣﻰﺷﻮﺩ‪.‬‬ ‫ﻛﺮﺩﻩ ﻭ ﺗﻘﻠﻴﺪ ﺳﻴﮕﺎﺭ ﻛﺸﻴﺪﻥ ﻣﻰﻛﻨﺪ‬ ‫ﻣﺮﺗﺐ ﺑﺎ ﺍﻣﺎﻛﻦ ﻭ ﻧﻴﺮﻭﻯ ﺍﻧﺘﻈﺎﻣﻰ‬ ‫ﻭ ﺳﺮﭘﺮﺳﺘﻰ ﺩﻭ ﺩﺧﺘﺮ ﺩﺍﻧﺸﺠﻮﻳﻢ‬ ‫ﻓﺮﻭﺷﮕﺎﻫﻰ ﺩﺭ ﺷﻬﺮ ﺩﺍﺭﻧﺪ‪ ،‬ﺷﻤﺎﺭﻩﻫﺎﻯ‬
‫ﺑﺴﺘﻪ ﺗﺴﻠﻴﻢ ﺍﺷﺘﻴﺎﻕ ﺩﺭﻭﻧﻰ ﺷﻮﺩ ﻭ‬ ‫ﻭ ﺍﺩﺍﻯ ﺳﺮﻓﻪ ﺩﺭ ﻣﻰﺁﻭﺭﺩ ﻭ ﺍﺯ ﺑﻮﻯ‬ ‫ﺩﺭﮔﻴﺮ ﺑﺎﺷﻴﻢ‪ .‬ﻫﻢ ﺭﺷﻮﻩ ﺑﺪﻫﻴﻢ ﻭ‬ ‫ﺑﺎ ﻣﻦ ﺍﺳﺖ‪ .‬ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ ﺣﻘﻮﻕ‬ ‫ﺗﻤﺎﺱ ﺧﻮﺩ ﺭﺍ ﻫﻢ ﺑﺮﺍﻯ ﺳﻔﺎﺭﺵ ﺗﻠﻔﻨﻰ‬
‫ﺍﺯ ﻳﺎﺩﮔﻴﺮﻯ ﺩﺭﺳﺖ ﻭ ﭘﺮﻭﺭﺵ ﻋﺎﺩﺍﺕ‬ ‫‪‬ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ ﺗﻨﻮﻉ ﺍﺳﺘﻌﻤﺎﻝ‬ ‫ﺑﺪ ﺁﻥ ﺣﺎﻟﺶ ﺑﺪ ﻣﻰﺷﻮﺩ‪ .‬ﺍﺯ ﺷﺮﻭﻉ‬ ‫ﻫﻢ ﺩﺭ ﻣﻮﺍﺭﺩﻯ ﻓﺮﻭﺷﮕﺎﻩ ﺑﺮﺍﻯ ﻣﺪﺗﻰ‬ ‫ﺑﺎﺯﻧﺸﺴﺘﮕﻰ ﻛﻔﺎﻑ ﻫﺰﻳﻨﻪﻫﺎﻯ ﻫﻴﭻ‬
‫ﺩﺭﺳﺖ ﺍﺧﻼﻗﻰ ﻭ ﺭﻓﺘﺎﺭﻯ ﺩﺭ ﺧﺎﻧﻮﺍﺩﻩ‬ ‫ﻣﻮﺍﺩ ﻣﺨﺪﺭ ﺯﻳﺎﺩ ﺍﺳﺖ ‪ .‬ﻣﺼﺮﻑ ﭼﻪ‬ ‫ﻧﻮﺟﻮﺍﻧﻰ ﺍﺳﺖ ﻛﻪ ﻭﺍﻟﺪﻳﻦ ﺑﺎﻳﺪ ﺑﻪ ﻃﻮﺭ‬ ‫ﭘﻠﻤﭗ ﺷﻮﺩ ﺍﻣﺎ ﺩﺭ ﻓﺮﻭﺷﮕﺎﻩ ﺍﻳﻨﺘﺮﻧﺘﻰ‬ ‫ﺧﺎﻧﻮﺍﺩﻩ ﻓﺮﻫﻨﮕﻰ ﺍﺯ ﺟﻤﻠﻪ ﻣﺮﺍ ﻧﻤﻰﺩﻫﺪ‬ ‫ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﻣﺸﺘﺮﻳﺎﻥ ﻗﺮﺍﺭ ﻣﻰﺩﻫﻨﺪ‪.‬‬
‫ﻧﻮﻉ ﻣﺨﺪﺭﻯ ﺩﺭ ﺩﻭﺭﺍﻥ ﻛﻮﺩﻛﻰ ﻭ‬ ‫ﺟﺪﻯ ﻧﮕﺮﺍﻥ ﺳﻴﮕﺎﺭﻯ ﺷﺪﻥ ﻓﺮﺯﻧﺪ‬ ‫ﺭﺍﺣﺖﺗﺮ ﻫﺴﺘﻴﻢ ﻭ ﺁﺭﺍﻣﺶ ﺧﺎﻃﺮ‬ ‫ﻫﻤﻴﺸﻪ ﺩﻧﺒﺎﻝ ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻳﻚ ﻛﺴﺐ ﻭ‬
‫ﻭ ﺟﺎﻣﻌﻪ ﻏﻔﻠﺖ ﺑﻮﺭﺯﺩ‪.‬‬ ‫ﺩﺍﺭﻳﻢ«‪ .‬ﺳﻮﻟﻤﺎﺯ ﺍﺿﺎﻓﻪ ﻣﻰﻛﻨﺪ ﺑﻪ‬ ‫ﻛﺎﺭ ﺑﻮﺩﻡ ﺗﺎ ﺍﻳﻨﻜﻪ ﺧﻮﺍﻫﺮﻡ ﭘﻴﺸﻨﻬﺎﺩ ﺍﻳﻦ‬ ‫ﺍﻧﮕﻴﺰﻩ ﺧﺮﻳﺪﺍﺭﺍﻥ‪ ،‬ﺻﺮﻓﻪ‬
‫ﻧﻮﺟﻮﺍﻧﻰ ﺑﻴﺸﺘﺮ ﺷﺎﻳﻊ ﺍﺳﺖ؟‬ ‫ﺧﻮﻳﺶ ﺑﺎﺷﻨﺪ‪.‬‬ ‫ﻃﻮﺭ ﻓﺼﻠﻰ ﺩﺭ ﺧﺎﻧﻪﺍﺵ ﺷﻮﻯ ﻟﺒﺎﺱ‬ ‫ﻛﺎﺭ ﺭﺍ ﺑﻪ ﻣﻦ ﺩﺍﺩ‪ .‬ﺍﻭﻝ ﺍﻧﺘﻈﺎﺭ ﻭ ﺍﻣﻴﺪ‬ ‫ﺟﻮﻳﻰ ﺩﺭ ﻭﻗﺖ‬
‫‪-‬ﺍﻏﻠﺐ ﻣﺼﺮﻑ ﺳﻴﮕﺎﺭ ﻳﺎ ﺟﻮﻳﺪﻥ‬ ‫ﻣﻰﮔﺬﺍﺭﺩ ﺍﻣﺎ ﺗﺒﻠﻴﻐﺎﺕ ﺍﻳﻦ ﺷﻮﻯ‬ ‫ﻣﻮﻓﻘﻴﺖ ﺯﻳﺎﺩﻯ ﺍﺯ ﺍﻳﻦ ﻛﺎﺭ ﻧﺪﺍﺷﺘﻢ ﺍﻣﺎ‬
‫ﺗﻮﺗﻮﻥ ﻭ ﺗﻨﺒﺎﻛﻮ ﻭ ﺍﻧﻮﺍﻉ ﻗﻠﻴﺎﻥ ﺑﺎ‬ ‫‪‬ﻭﺍﻗﻌﺎ ﺧﺎﻧﻮﺍﺩﻩ ﭼﻪ ﻧﻘﺸﻰ‬ ‫ﻟﺒﺎﺱ ﺭﺍ ﻫﻢ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ‬ ‫ﺍﻻﻥ ﻭﺍﻗﻌﺎ ﺭﺍﺿﻰ ﻫﺴﺘﻴﻢ‪ .‬ﻣﺎ ﺩﻭ ﻳﺎ ﺳﻪ‬ ‫ﻧﻴﻤﺎ ﻳﻜﻰ ﺍﺯ ﺍﺩﻣﻴﻦﻫﺎﻯ ﻓﺮﻭﺷﻨﺪﻩ‬
‫ﻃﻌﻢ ﻣﻴﻮﻩﺍﻯ ﺍﺯ ﺍﻧﻮﺍﻉ ﺷﺎﻳﻊ ﻣﺼﺮﻑ‬ ‫ﻣﻰﺗﻮﺍﻧﺪ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ؟‬ ‫ﻣﺎﻩ ﻳﻚ ﺑﺎﺭ ﺑﻪ ﺗﺮﻛﻴﻪ ﻣﻰﺭﻭﻳﻢ ﻭ ﺍﺯ ﺁﻧﺠﺎ‬ ‫ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺍﺳﺖ‪ .‬ﺍﻭ ﻭ ﺑﺮﺍﺩﺭﺵ‬
‫ﺩﺧﺎﻧﻴﺎﺕ ﻭ ﻣﻮﺍﺩ ﻣﺨﺪﺭﺳﺖ‪ .‬ﻫﻤﭽﻨﻴﻦ‬ ‫ﺍﻧﺠﺎﻡ ﻣﻰﺩﻫﺪ‪.‬‬ ‫ﻇﺮﻭﻑ ﻭ ﻭﺳﺎﺋﻞ ﺗﺰﻳﻴﻨﻰ ﺑﺮﺍﻯ ﻓﺮﻭﺵ‬ ‫ﺗﻮﻟﻴﺪﻯ ﻟﻮﺍﺯﻡ ﭼﻮﺑﻰ ﺍﺯ ﺟﻤﻠﻪ ﻣﺒﻞ‪،‬‬
‫ﻣﺼﺮﻑ ﺍﻛﺴﺘﺎﺯﻯ‪ ،‬ﺗﺮﻭﻣﺎﺩﻭﻝ ﻭ ﻧﻴﺰ‬ ‫‪-‬ﺣﻔﻆ ﺍﺳﺘﻘﻼﻝ ﻭ ﭘﺬﻳﺮﺵ ﮔﺮﻓﺘﻦ‬ ‫ﺩﺭ ﻛﻨﺎﺭ ﺍﻳﻦ ﻣﻄﺎﻟﺐ ﺟﺎﻟﺒﻰ ﻛﻪ‬ ‫ﻣﻰﺁﻭﺭﻳﻢ‪ .‬ﺧﻴﻠﻰ ﻭﻗﺖﻫﺎ ﻗﺒﻞ ﺍﺯ ﺭﻓﺘﻦ‬ ‫ﻣﻴﺰ ﻧﺎﻫﺎﺭﺧﻮﺭﻯ ﻭ ﺳﺮﻭﻳﺲ ﺧﻮﺍﺏ‬
‫ﺍﺳﺘﻨﺸﺎﻕ ﺍﻧﻮﺍﻉ ﮔﺎﺯﻫﺎﻯ ﻓﻨﺪﻙ ﻭ ﺭﻧﮓ‬ ‫ﺩﺭ ﻣﻴﺎﻥ ﺑﭽﻪﻫﺎﻯ ﻫﻢﺳﻦ ﻳﻜﻰ ﺍﺯ‬ ‫ﺍﺩﻣﻴﻦﻫﺎ ﻭ ﺻﺎﺣﺒﺎﻥ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ‬ ‫ﺑﻪ ﺗﺮﻛﻴﻪ ﺳﻔﺎﺭﺵ ﻣﻰﮔﻴﺮﻳﻢ‪ .‬ﺧﺼﻮﺻﺎ‬ ‫ﺩﺍﺭﻧﺪ‪ .‬ﻧﻴﻤﺎ ﺩﺭ ﻣﻮﺭﺩ ﺍﻧﮕﻴﺰﻩﺍﺵ ﺑﺮﺍﻯ‬
‫ﻭ ﺟﻮﻳﺪﻥ ﻗﻴﺮ ﺑﺎﻃﺮﻯ‪ ،‬ﮔﺎﺯ ﺍﺷﭙﺰﺧﺎﻧﻪ‬ ‫ﺩﻻﻳﻞ ﺍﺻﻠﻰ ﺭﻭﻯ ﺁﻭﺭﺩﻥ ﺑﻪ ﺳﻴﮕﺎﺭ‬ ‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ ﺑﻪ ﻛﻴﻬﺎﻥ ﻟﻨﺪﻥ‬ ‫ﻛﺎﻻﻫﺎﻯ ﻓﺮﻭﺷﮕﺎﻩ ﺍﻳﻜﻴﺎ ﺧﻴﻠﻰ ﺩﺭ‬ ‫ﺭﺍﻩﺍﻧﺪﺍﺯﻯ ﻓﺮﻭﺷﮕﺎﻩ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻣﻰ‬
‫ﻭ ﺩﻳﮕﺮ ﻣﻮﺍﺩ ﺧﻄﺮﻧﺎﻙ ﺳﻤﻰ ﺍﺯ ﺍﻳﻦ‬ ‫ﺍﺳﺖ‪ .‬ﺍﻳﻦﻛﻪ ﻣﻦ ﺑﺰﺭگ ﺷﺪﻩﺍﻡ ﻭ‬ ‫ﮔﻔﺘﻪﺍﻧﺪ‪ ،‬ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﺑﺎﻻ ﺑﻮﺩﻥ‬ ‫ﺍﻳﺮﺍﻥ ﻃﺮﻓﺪﺍﺭ ﺩﺍﺭﺩ‪ ،‬ﺍﻟﺒﺘﻪ ﺍﺟﻨﺎﺱ ﺗﻮﻟﻴﺪ‬ ‫ﺑﻪ ﻛﻴﻬﺎﻥ ﻟﻨﺪﻥ ﻣﻰﮔﻮﻳﺪ‪» :‬ﻣﺎ ﭼﻨﺪ‬
‫ﻣﺜﻞ ﺑﺰﺭﮔﺴﺎﻻﻥ ﻣﺸﻜﻼﺕ ﺟﺪﻯ‬ ‫ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﻭ‬ ‫ﺳﺎﻝ ﭘﻴﺶ ﺩﺭ ﻣﻨﻄﻘﻪ ﻳﺎﻓﺖﺁﺑﺎﺩ‬
‫ﻗﺒﻴﻞ ﺭﺍﻳﺞ ﺷﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﺩﺍﺭﻡ ﻭ ﺑﺎ ﺭﻭﺷﻦ ﻛﺮﺩﻥ ﻳﻚ ﻧﺦ ﺳﻴﮕﺎﺭ‬ ‫ﻓﻴﻠﺘﺮ ﻧﺒﻮﺩﻥ ﺍﻳﻦ ﺍﭘﻠﻴﻜﻴﺸﻦ ﺩﺭ ﺍﻳﺮﺍﻥ‬ ‫ﺩﺍﺧﻞ ﻫﻢ ﺑﺮﺍﻯ ﻓﺮﻭﺵ ﺩﺍﺭﻳﻢ«‪.‬‬ ‫ﺗﻬﺮﺍﻥ ﺗﻮﻟﻴﺪﻯ ﻣﺒﻞ ﺩﺍﺷﺘﻴﻢ‪ ،‬ﺻﺪﻫﺎ‬
‫ﻣﻰﺧﻮﺍﻫﻢ ﺧﻮﺩ ﺭﺍ ﺟﺪﻯ ﻧﺸﺎﻥ ﺑﺪﻫﻢ‪.‬‬ ‫ﻧﻴﺰ ﺑﺎﻋﺚ ﺷﺪﻩ ﻓﺮﻭﺷﻨﺪﮔﺎﻥ ﻛﺎﻻ ﺑﺎ‬ ‫ﺍﺯ ﺧﺎﻧﻢ ﻣﺮﺍﺩﻯ ﻣﻰﭘﺮﺳﻢ ﭼﻪ ﺷﺪ ﺍﺯ‬ ‫ﻓﺮﻭﺷﮕﺎﻩ ﻭ ﺗﻮﻟﻴﺪﻯ ﻣﺒﻞ ﺩﺭ ﻳﺎﻓﺖ‬
‫‪‬ﺧﺎﻧﻮﺍﺩﻩﻫﺎ ﻫﻨﮕﺎﻡ ﺭﻭﺑﺮﻭ ﺷﺪﻥ‬ ‫ﺍﻟﺒﺘﻪ ﺑﻪ ﺍﻳﻦ ﺩﻟﻴﻞ ﻫﻢ ﻭﺍﻟﺪﻳﻦ ﺳﻴﮕﺎﺭﻯ‬ ‫ﺑﺎﺯﺍﺭﻯ ﭘﺮﺟﻤﻌﻴﺖ ﺭﻭﺑﺮﻭ ﺑﺎﺷﻨﺪ ﻛﻪ‬ ‫ﺍﻧﺘﻈﺎﺭ ﻭ ﺍﻣﻴﺪ ﻛﻢ ﺑﻪ ﺭﺿﺎﻳﺖ ﺭﺳﻴﺪﻧﺪ‬ ‫ﺁﺑﺎﺩ ﻛﻪ ﺍﻭﻟﻴﻦ ﺑﺎﺯﺍﺭ ﻣﺒﻞ ﺗﻬﺮﺍﻥ ﺍﺳﺖ‬
‫ﺑﺎ ﺍﻋﺘﻴﺎﺩ ﻓﺮﺯﻧﺪﺍﻥﺷﺎﻥ ﺑﻬﺘﺮﻳﻦ‬ ‫ﺑﺎﻳﺪ ﺗﺎ ﺟﺎﻯ ﻣﻤﻜﻦ ﻣﺼﻤﻢ ﻭ ﻗﺎﻃﻌﺎﻧﻪ‬ ‫ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺪﻭﻥ ﭘﺮﺩﺍﺧﺖ ﻫﺰﻳﻨﻪﻫﺎﻯ‬ ‫»ﺧﺐ ﻣﻦ ﭘﻨﺠﺎﻩ ﻭ ﺷﺶ ﺳﺎﻟﻢ‬ ‫ﻭﺟﻮﺩ ﺩﺍﺭﺩ‪ .‬ﻭﺍﻗﻌﺎ ﺍﮔﺮ ﻛﺴﻰ ﺑﺨﻮﺍﻫﺪ‬
‫ﺭﻭﺷﻰ ﻛﻪ ﺑﺎﻳﺪ ﺩﺭ ﭘﻴﺶ ﺑﮕﻴﺮﻧﺪ‬ ‫ﺩﺭﺑﺎﺭﻩ ﺯﻳﺎﻥﻫﺎ ﻭ ﻫﺰﻳﻨﻪﻫﺎﻯ ﻣﺎﺩﻯ ﻭ‬ ‫ﺑﺎﻻ‪ ،‬ﻛﺎﻻﻫﺎﻯ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﻣﻌﺮﺽ‬ ‫ﺍﺳﺖ‪ ،‬ﺧﻴﻠﻰ ﺑﻪ ﺑﺮﻧﺎﻣﻪﻫﺎﻳﻰ ﻣﺜﻞ‬ ‫ﻫﻤﻪ ﻓﺮﻭﺷﮕﺎﻩﻫﺎﻯ ﻣﺒﻞ ﻳﺎﻓﺖﺁﺑﺎﺩ ﺭﺍ‬
‫ﺩﻳﺪ ﻣﺮﺩﻡ ﻗﺮﺍﺭ ﺩﻫﻨﺪ‪ .‬ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ‬ ‫ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺁﺷﻨﺎﻳﻰ ﻧﺪﺍﺭﻡ‪ .‬ﺳﻪ ﺳﺎﻝ‬ ‫ﺑﻪ ﻃﻮﺭ ﺍﺟﻤﺎﻟﻰ ﺑﺒﻴﻨﺪ‪ ،‬ﻳﻚ ﺻﺒﺢ ﺗﺎ‬
‫ﭼﻴﺴﺖ؟‬ ‫ﻓﺮﻫﻨﮓ ﺧﺮﻳﺪ ﺍﻳﻨﺘﺮﻧﺘﻰ ﺩﺭ ﺳﺎﻝﻫﺎﻯ‬ ‫ﭘﻴﺶ ﻛﻪ ﺧﻮﺍﻫﺮﻡ ﮔﻔﺖ ﺩﺭ ﺍﻳﻨﺴﺘﺎ‬ ‫ﺷﺐ ﺯﻣﺎﻥ ﻣﻰﺑﺮﺩ ﻭ ﺍﻳﻦ ﺩﺭ ﺣﺎﻟﻴﺴﺖ‬
‫‪-‬ﻫﻤﺎﻥﮔﻮﻧﻪ ﻛﻪ ﮔﻔﺘﻢ‪ ،‬ﺑﺴﺘﺮﺳﺎﺯﻯ‬ ‫ﺍﺧﻴﺮ ﺩﺭ ﺍﻳﺮﺍﻥ ﻛﺎﻣﻼ ﺟﺎ ﺍﻓﺘﺎﺩﻩ ﺍﺳﺖ‬ ‫ﺟﻨﺲ ﺑﻔﺮﻭﺷﻴﻢ‪ ،‬ﺧﻨﺪﻩﺍﻡ ﮔﺮﻓﺖ‪.‬‬ ‫ﻛﻪ ﻳﺎﻓﺖﺁﺑﺎﺩ ﺍﺯ ﻣﺤﻠﻪﻫﺎﻯ ﺗﻬﺮﺍﻥ‬
‫ﻭ ﻣﺸﺘﺮﻳﺎﻥ ﻣﺪﺕﻫﺎﺳﺖ ﻛﻪ ﺑﺪﺑﻴﻨﻰ‬ ‫ﮔﻔﺘﻢ ﻣﻦ ﻋﻤﺮﺍ ﻧﻤﻰﺭﻡ ﺍﺯ ﻳﻚ ﺻﻔﺤﻪ‬ ‫ﻓﺎﺻﻠﻪ ﺯﻳﺎﺩﻯ ﺩﺍﺭﺩ ﻭ ﮔﺎﻫﻰ ﻣﺸﺘﺮﻳﺎﻥ‬
‫ﻛﻤﺘﺮﻯ ﺑﺮﺍﻯ ﺧﺮﻳﺪﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ‬ ‫ﻣﺠﺎﺯﻯ ﺧﺮﻳﺪ ﻛﻨﻢ‪ ،‬ﭼﻄﻮﺭ ﺍﻧﺘﻈﺎﺭ‬ ‫ﺩﻭ ﺳﻪ ﺳﺎﻋﺖ ﺩﺭ ﺗﺮﺍﻓﻴﻚ ﻫﺴﺘﻨﺪ‬
‫ﺗﺎ ﺑﻪ ﻳﺎﻓﺖﺁﺑﺎﺩ ﺑﺮﺳﻨﺪ‪ .‬ﻣﻦ ﻳﻚ ﺭﻭﺯ‬
‫ﺩﺍﺭﻧﺪ‪.‬‬

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