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‫ﺑﺪﻭﻥ ﺷﻤﺎﺭﺓ ﺻﻔﺤﻪ ‪ -‬ﺷﻤﺎﺭﻩ ‪19‬‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺟﻤﻌﻪ ‪ 9‬ﺗﺎ ﭘﻨﺠﺸﻨﺒﻪ‪ 15‬ﻣﺮﺩﺍﺩ ﻣﺎﻩ ‪1394‬ﺧﻮﺭﺷﻴﺪﻯ‬

                               ‫زنروز‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ‫ﺯﻧﺎﻥ ﺷﺎﺧﺺ‬

                ‫ﮔﺮ ﺑﻪ ﺗﻮ ﺍﻓﺘﺪﻡ ﻧﻈﺮ ﭼﻬﺮﻩ ﺑﻪ ﭼﻬﺮﻩ ﺭﻭ ﺑﻪ ﺭﻭ‬              ‫ﺍﺯ ﻣﻮﺍﺩ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ‫ﺑﺮﺍﻯ ﺩﺭﻳﺎﻓﺖ ﺟﺎﻳﺰﻩ »ﺷﺮﻛﺖ ﺯﻭﺁﺭﻭﻓﺴﻜﻰ‬        ‫ﺑﻬﻨﺎﺯ ﺻﺮﺍﻓﭙﻮﺭ‬
                ‫ﺷﺮﺡ ﺩﻫﻢ ﻏﻢ ﺗﻮ ﺭﺍ ﻧﻜﺘﻪ ﺑﻪ ﻧﻜﺘﻪ ﻣﻮ ﺑﻪ ﻣﻮ‬         ‫ﺟﻴﻮﻩ ﺩﺍﺭ ﺩﻭﺭﻯ ﻛﻨﻴﺪ!‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ‫ﺑﺮﺍﻯ ﻣﺤﺼﻮﻻﺕ ﺁﻣﺎﺩﻩ ﭘﻮﺷﻴﺪﻥ« ﻧﺎﻣﺰﺩ‬
                ‫ﺍﺯ ﭘﻰ ﺩﻳﺪﻥ ﺭﺧﺖ ﻫﻤﭽﻮ ﺻﺒﺎ ﻓﺘﺎﺩﻩﺍﻡ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ‫ﺑﻬﻨﺎﺯ ﺻﺮﺍﻓﭙﻮﺭ ﻃﺮﺍﺡ ﻟﺒﺎﺱ ﺍﻳﺮﺍﻧﻰ‪-‬‬
                ‫ﺧﺎﻧﻪ ﺑﻪ ﺧﺎﻧﻪ ﺩﺭ ﺑﻪ ﺩﺭ ﻛ ُﻮﭼﻪ ﺑﻪ ﻛﻮﭼﻪ ﻛﻮ ﺑﻪ ﻛﻮ‬  ‫ﻣﺮﺍﻗﺐ ﺑﺎﺷﻴﺪ ﺍﺯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺣﺎﻭﻯ ﺟﻴﻮﻩ ﻣﺎﻧﻨﺪ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ‫ﺷﺪ‪.‬‬      ‫ﺁﻣﺮﻳﻜﺎﻳﻰ ﻣﻘﻴﻢ ﺷﻬﺮ ﻧﻴﻮﻳﻮﺭﻙ ﺍﺳﺖ ﻛﻪ‬
                ‫ﻣﻰﺭﻭﺩ ﺍﺯ ﻓﺮﺍﻕ ﺗﻮ ﺧﻮﻥ ﺩﻝ ﺍﺯ ﺩﻭ ﺩﻳﺪﻩﺍﻡ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ‫ﺻﺮﺍﻓﭙﻮﺭ ﻫﻤﭽﻨﻴﻦ ﻣﺤﺼﻮﻻﺕ ﺯﻳﺒﺎﻳﻰ‬          ‫ﺍﻭﻟﻴﻦ ﺑﺎﺭ ﻣﺠﻤﻮﻋﻪ ﻟﺒﺎﺱ ﺯﻧﺎﻧﻪ ﺍﻯ ﺑﺎ ﻧﺎﻡ‬
                ‫ﺩﺟﻠﻪﺑﻪﺩﺟﻠﻪﻳﻢﺑﻪﻳﻢﭼﺸﻤﻪﺑﻪﭼﺸﻤﻪﺟﻮﺑﻪﺟﻮ‬               ‫ﺑﺮﺧﻰ ﻣﺎﻫﻰ ﻫﺎ ﺩﻭﺭﻯ ﻛﻨﻴﺪ ﺑﻪ ﺧﺼﻮﺹ ﺩﺭ ﺩﻭﺭﺍﻥ ﺑﺎﺭﺩﺍﺭﻯ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫ﺭﺍ ﺑﺮﺍﻯ ﺷﺮﻛﺘﻬﺎﻯ ﺗﺎﺭﮔﺖ)‪،(Target‬‬        ‫ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺳﺎﻝ‪ 2001‬ﺑﻪ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ ﻛﺮﺩ‪.‬‬
                ‫ﺩﻭﺭ ﺩﻫﺎﻥ ﺗﻨﮓ ﺗﻮ ﻋﺎﺭﺽ ﻋﻨﺒﺮﻳﻦ ﺧﻄﺖ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﻟﻨﻜﻮﻡ)‪ (Lancôme‬ﻭ ﺍﺳﻜﺎﺕ‬                ‫ﺍﻭ ﻛﻪ ﺩﺭ ﺩﺍﻧﺸﻜﺪﻩ ﻃﺮﺍﺣﻰ ﻟﺒﺎﺱ‬
                ‫ﻏﻨﭽﻪ ﺑﻪ ﻏﻨﭽﻪ ﮔﻞ ﺑﻪ ﮔﻞ ﻻﻟﻪ ﺑﻪ ﻻﻟﻪ ﺑﻮ ﺑﻪ ﺑﻮ‬      ‫ﻛﻪ ﻣﻰ ﺗﻮﺍﻧﺪ ﺳﻼﻣﺖ ﺷﻤﺎ ﻭ ﺟﻨﻴﻨﺘﺎﻥ ﺭﺍ ﺗﺤﺖ ﺍﻟﺸﻌﺎﻉ ﻗﺮﺍﺭ ﺩﻫﺪ!‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ‫ﻣﻮﺭﻳﺴﻮﻥ)‪ (Scott Morrison‬ﺗﻮﻟﻴﺪ‬         ‫»ﭘﺎﺭﺳﻮﻧﺰ« )‪Parsons School of‬‬
                ‫ﺍﺑﺮﻭ ﻭ ﭼﺸﻢ ﻭ ﺧﺎﻝ ﺗﻮ ﺻﻴﺪ ﻧﻤﻮﺩﻩ ﻣﺮﻍ ﺩﻝ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫‪ (Design‬ﺗﺤﺼﻴﻞ ﻛﺮﺩﻩ‪ ،‬ﺍﺯ ﺳﻮﻯ ﺍﻳﻦ‬
                ‫ﻃﺒﻊ ﺑﻪ ﻃﺒﻊ ﺩﻝ ﺑﻪ ﺩﻝ ﻣﻬﺮ ﺑﻪ ﻣﻬﺮ ﻭ ﺧﻮ ﺑﻪ ﺧﻮ‬      ‫ﺟﻴﻮﻩ ﻓﻠﺰﻯ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺻﻮﺭﺕ ﺍﺷﻜﺎﻝ ﻣﺨﺘﻠﻔﻰ ﺩﺭ ﻃﺒﻴﻌﺖ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ‫ﻛﺮﺩﻩ ﺍﺳﺖ‪.‬‬      ‫ﺩﺍﻧﺸﻜﺪﻩ ﺑﺎ ﺟﺎﻳﺰﻩ‪Golden Thimble‬‬
                ‫ﻣﻬﺮ ﺗﻮ ﺭﺍ ﺩﻝ ﺣﺰﻳﻦ ﺑﺎﻓﺘﻪ ﺑﺮ ﻗﻤﺎﺵ ﺟﺎﻥ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ‫‪.‬ﻭﻯ ﺩﺭ ژﻭﺋﻴﻪ ‪ 2010‬ﺑﻪ ﻋﻨﻮﺍﻥ ﺷﺮﻛﺖ‬       ‫‪ Award‬ﻣﻮﺭﺩ ﻗﺪﺭﺩﺍﻧﻰ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ‪.‬‬
                ‫ﺭﺷﺘﻪ ﺑﻪ ﺭﺷﺘﻪ ﻧﺦ ﺑﻪ ﻧﺦ ﺗﺎﺭ ﺑﻪ ﺗﺎﺭ ﭘﻮ ﺑﻪ ﭘﻮ‬      ‫ﺑﻪ ﻣﺤﺾ ﺍﻳﻨﻜﻪ ﻭﺍﺭﺩ ﻣﺤﻴﻂ ﺯﻳﺴﺖ ﺷﻮﺩ ﺑﺎ ﻋﻨﺎﺻﺮ ﺩﻳﮕﺮ ﺗﺮﻛﻴﺐ ﻣﻰ ﺷﻮﺩ ﻭ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ‫ﻛﻨﻨﺪﻩ ﻧﻬﺎﻳﻰ ﺩﺭ ﺟﺎﻳﺰﻩ ﻃﺮﺍﺣﻰ ﻣﻮﺳﺴﻪ‬      ‫ﺍﻭ ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ ﺑﺮﺍﻯ ﻧﺎﻣﻬﺎﻯ ﻣﺸﻬﻮﺭﻯ‬
                ‫ﺩﺭ ﺩﻝ ﺧﻮﻳﺶ »ﻃﺎﻫﺮﻩ« ﮔﺸﺖ ﻭ ﻧﺪﻳﺪ ﺟﺰ ﺗﻮ ﺭﺍ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ‫»ﺍﺳﻤﻴﺘﺰﻭﻧﻴﻦ« ﻣﻮﺭﺩ ﺗﻘﺪﻳﺮ ﻗﺮﺍﺭ ﮔﺮﻓﺖ‪.‬‬    ‫ﺩﺭ ﺩﻧﻴﺎﻯ ﻃﺮﺍﺣﻰ ﻧﻈﻴﺮ ‪Isaac‬‬
                ‫ﺻﻔﺤﻪ ﺑﻪ ﺻﻔﺤﻪ ﻻ ﺑﻪ ﻻ ﭘﺮﺩﻩ ﺑﻪ ﭘﺮﺩﻩ ﺗﻮ ﺑﻪ ﺗﻮ‬      ‫ﺗﺮﻛﻴﺒﺎﺕ ﺍﺭﮔﺎﻧﻴﻚ ﻭ ﻏﻴﺮﺍﺭﮔﺎﻧﻴﻜﻰ ﺭﺍ ﺷﻜﻞ ﻣﻰﺩﻫﺪ ﻛﻪ ﻣﺼﺮﻑ ﺯﻳﺎﺩ ﺁﻥ ﻣﻤﻜﻦ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫ﺑﻬﻨﺎﺯ ﻫﻤﭽﻨﻴﻦ ﺑﺮﻧﺪﻩ ﺟﺎﻳﺰﻩ ﻣﻠﻰ ﺑﺮﺍﻯ‬     ‫‪Mizrahi، Narciso Rodriguez،‬‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫‪ Richard Tyler، Anne Klein‬ﻭ‬
‫ﻃﺎﻫﺮه ﻗﺮةاﻟﻌﯿﻦ‬                                                 ‫ﺍﺳﺖ ﺑﺮﺍﻯ ﺳﻼﻣﺘﻰ ﻣﻀﺮ ﺑﺎﺷﺪ‪.‬ﺑﻪ ﮔﻔﺘﻪ ﺗﻴﻢ ﺗﺤﻘﻴﻘﺎﺗﻰ ﺑﻪ ﺳﺮﭘﺮﺳﺘﻰ ﺩﻛﺘﺮ ﺍﻣﻴﻠﻰ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻃﺮﺍﺣﻰ ﻣﺪ ﺩﺭ ﺳﺎﻝ ‪ 2013‬ﺑﻮﺩ‪.‬‬      ‫‪ Barneys New York‬ﻃﺮﺍﺣﻰ ﻛﺮﺩﻩ‬

                                                               ‫ﺳﻮﻣﺮﺯ‪ ،‬ﺍﺳﺘﺎﺩ ﺩﺍﻧﺸﮕﺎﻩ ﻣﻴﺸﻴﮕﺎﻥ‪ ،‬ﻣﺼﺮﻑ ﺯﻳﺎﺩ ﺟﻴﻮﻩ ﻣﻮﺟﺐ ﺁﺳﻴﺐ ﺩﺍﺋﻤﻰ ﺑﻪ ﻣﻐﺰ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺍﺳﺖ‪.‬‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻃﺮﺍﺣﻰ ﻫﺎﻯ ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﺍﻭ ﺩﺭ ﻧﻴﻮﻳﻮﺭﻙ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺍﺯ ﺣﺎﻣﻴﺎﻥ ﻣﺎﻟﻰ ﻣﺨﺘﻠﻔﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳﺖ‪.‬‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻣﺠﻤﻮﻋﻪ ﺑﻬﺎﺭ ‪ 2005‬ﻭﻯ ﺑﺎ ﺣﻤﺎﻳﺖ ﻣﺎﻟﻰ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺷﺮﻛﺖ ﺗﻴﻔﺎﻧﻰ ﺍﺭﺍﺋﻪ ﺷﺪ ﻭ ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﻪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺍﻭ ﺍﺟﺎﺯﻩ ﺩﺍﺩ ﺍﻳﻦ ﻣﺠﻤﻮﻋﻪ ﺭﺍ ﺩﺭ ﻣﻐﺎﺯﻩ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻣﺸﻬﻮﺭ ﺁﻥ ﺩﺭ ﺧﻴﺎﺑﺎﻥ ﭘﻨﺠﻢ ﻧﻴﻮﻳﻮﺭﻙ ﺑﻪ‬

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ‫ﻧﻤﺎﻳﺶﺑﮕﺬﺍﺭﺩ‪.‬‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺻﺮﺍﻓﭙﻮﺭ ﻋﻀﻮ »ﺷﻮﺭﺍﻯ ﻃﺮﺍﺣﺎﻥ ﻣﺪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺁﻣﺮﻳﻜﺎ« )‪ (CFDA‬ﺍﺳﺖ‪ ،‬ﻭ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻦ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﺷﻮﺭﺍ ﺩﺭ ﺳﺎﻟﻬﺎﻯ ‪ 2003 ،2002‬ﻭ ‪2005‬‬

‫آﯾﺎ اﻓﺮاد ﺷﺎد و ﺧﻮش‪ ،‬ﴍﯾﮏ ﺧﻮﺑﯽ‬                                  ‫ﻭ ﻛﻠﻴﻪﻫﺎ ﻣﻰﺷﻮﺩ‪ .‬ﺳﺎﺯﻣﺎﻥ ﻏﺬﺍ ﻭ ﺩﺍﺭﻭﻯ ﺁﻣﺮﻳﻜﺎ ﻭ ﺁژﺍﻧﺲ ﺣﻔﺎﻇﺖ ﺍﺯ ﻣﺤﻴﻂ ﺯﻳﺴﺖ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ‫‪ ۱۰‬اﺷﺘﺒﺎﻫﯽ ﮐﻪ ﻫﻨﮕﺎم ﺧﺮﯾﺪ ﻣﺮﺗﮑﺐ‬
     ‫ﺑﺮای ﻫﻤﺪردی ﻫﺴﺘﻨﺪ؟‬                                        ‫)‪ (EPA‬ﺗﻮﺻﻴﻪ ﻣﻰﻛﻨﺪ ﻛﻪ ﺯﻧﺎﻥ ﺑﺎﺭﺩﺍﺭ ﻧﺒﺎﻳﺪ ﺩﺭ ﻫﻔﺘﻪ‪ ،‬ﺑﻴﺶ ﺍﺯ ‪ 340‬ﮔﺮﻡ – ﻣﻌﺎﺩﻝ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ‫ﻣﯽ ﺷﻮﯾﺪ‬
                                                               ‫‪ 2‬ﺗﺎ ‪ 3‬ﻧﻮﺑﺖ ﺩﺭ ﻫﻔﺘﻪ – ﻣﺎﻫﻰ ﺣﺎﻭﻯ ﻣﻘﺪﺍﺭ ﺟﻴﻮﻩ ﻛﻢ )ﻧﻈﻴﺮ ﺁﺯﺍﺩ‪ ،‬ﻣﻴﮕﻮ ﻭ ﺗﻮﻥﻫﺎﻯ‬

                                                               ‫ﺳﺒﻚ( ﻣﺼﺮﻑ ﻛﻨﻨﺪ‪ .‬ﻫﻤﭽﻨﻴﻦ ﺗﻮﺻﻴﻪ ﺷﺪﻩ ﻛﻪ ﺍﺯ ﺧﻮﺭﺩﻥ ﻣﺎﻫﻰﻫﺎﻯ ﺣﺎﻭﻯ‬

                                                               ‫ﺟﻴﻮﻩ ﺯﻳﺎﺩ ﻧﻈﻴﺮ ﺍﺭﻩ ﻣﺎﻫﻰ‪ ،‬ﻣﺎﻫﻰ ﻣﺎﻛﺮﻝ ﻭ ﺗﺎﺝ ﻣﺎﻫﻰ ﺍﺟﺘﻨﺎﺏ ﺷﻮﺩ‪.‬ﺩﻛﺘﺮ‬

‫ﺍﺯ ﺍﻳﻨﺮﻭ ﺗﻼﺵ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ‬       ‫ﻣﺮگ ﻭﺍﻟﺪﻳﻦ ﺧﻴﻠﻰ ﺳﺨﺖ ﺗﺮ‬          ‫ﺳﻮﻣﺮﺯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ ﻣﺼﺮﻑ ﻣﺎﻫﻰ ﺣﺘﻰ ﺑﻪ ﻣﻴﺰﺍﻥ ﺗﻮﺻﻴﻪ ﺷﺪﻩ ﻧﻴﺰ ﻣﻤﻜﻦ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‫ﺧﻮﺩﺗﺎﻥ ﺍﻧﺘﺨﺎﺏ ﻣﻰ ﻛﻨﺪ ﻭ ﻣﻰ ﺑﺮﺩ‪.‬‬
‫ﺟﺎﮔﺮﻓﺘﻦ ﺩﺭ ﺍﺫﻫﺎﻥ ﺍﻓﺮﺍﺩ ﺑﺎ‬      ‫ﻗﻀﺎﻭﺕ ﻣﻴﻜﺮﺩﻧﺪ‪.‬ﺑﻌﺒﺎﺭﺗﻰ ﺩﻳﺮﺗﺮ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ‫‪-2‬ﺑﺮﺭﺳﻰ ﻧﻜﺮﺩﻥ ﻭﺯﻥ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ‬
                               ‫ﺗﺤﺮﻳﻚ ﻣﻴﺸﻮﻧﺪ ﺩﺭﺣﺎﻟﻴﻜﻪ ﺩﺭ‬        ‫ﺍﺳﺖ ﺑﺮﺍﻯ ﺳﻼﻣﺘﻰ ﺯﻧﺎﻥ ﺩﺭ ﺳﻦ ﺑﺎﺭﻭﺭﻯ ﻣﻀﺮ ﺑﺎﺷﺪ ﺯﻳﺮﺍ ﻣﻤﻜﻦ ﺍﺳﺖ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫ﻋﺠﻠﻪ ﻛﺮﺩﻥ ﺑﺎﻋﺚ‬
          ‫ﺭﻭﺣﻴﻪ ﭘﺎﺋﻴﻦ ﻣﻴﻜﻨﻨﺪ‪.‬‬  ‫ﺗﺸﺨﻴﺺ ﺗﻐﻴﻴﺮﺍﺕ ﺩﺭ ﻫﻴﺠﺎﻧﺎﺕ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ‫„ﻳﻚ ﭘﻮﻧﺪ ﺑﻴﻜﻦ ﺑﺮﺍﺑﺮ ﺑﺎ ‪ 12‬ﺍﻭﻧﺲ‬
‫ﻧﻜﺘﻪ ﺿﺮﻭﺭﻯ‪ :‬ﺍﺯ ﺁﻧﺠﺎﺋﻴﻜﻪ‬                                        ‫ﺑﺗﻓﺯﻛﻫﻫﻫ‪6‬ﻧﭙﭼﺣﺟﻨﺎﺮﺎﻨﺎﺎﺒﻧﺮﻟﻮﻮ‪1‬ﻢﻭ‪7‬ﻴﻴﺩﻪﻯﺍﺳ‪-‬ﺑﻥﺷﻞﺪﻫﺭﺯﻜ‪،‬ﺮﺮﻧﺭﻔﮕﺍﺍﻫﻭﻪﺑﺳﺎﺘﺍﺎﻗﺧﺪﻣﺑﺎ‪.‬ﻩﺍﺰﻯﺘﺘﻪﻗﻧﺮﺮﺍﺍﮔﻳﻴﻮﻣﭘﻪﻰﺮﺏﺣﺪﺧﻮﺪﻯﺟﺍﺑﺘﺑ‪،‬ﺮﻠﻫﺩﻟﻪﻳﺲﺮﻫﻤﻣﻨﺍﻫﺮﻮﺎﺍﺪﻮﻧﻏﭘﻤﻣﺪﺍﻤﻯﻝﻴﻮﻫﺪﺩﺬﻮﺍﺍﻛﻰﺑﺍﺍﻔﻳﺯﻓﻦﺭﺮﭼﺘﻪﻏﺱﻩﺰﻨﺩﺷﻰﺍﻛﻪﺑﺩﻳﻭﺬﺎﺍﻮﺪﺮﺭﺑﻥﻓﻣﻳﭼﻳﻳﺁﺩﻪﻴﺭﻩﺪﻣﺗﺶﻰﻰﻦﺖﺍﺰﺁﺍﻳﺮﺑﻳﻫﻫﻓﻳﻛﻰﺳﺎﻫﺎﻣﻪﺮﺪﻦﻪﻴﺑﻔ‪.‬ﻔﺍﻭﺖﻯﻴﺘﻯﺑﻴﻓﻨﺧﺐﺭﺷﺗﻪﺮﻪﺪﺘﻴﺎﻭﻨﺧﻭﻣﺍﺯﻣﻧﻮﺑﺪﺪﺧﻼﺎ‪.‬ﻩﺷ‪،‬ﺗﺩﻰﺮﺪﺮﺍﺍﺍﻻﮕﻳﻮﺭﺑﺋﺩﺎﺯﻴﻯﻩﻯﺭﺪﻩﺳﺕﺪﺎﻧﺪﻥﺧﺪﺭﺍ‪،‬ﻮﺣﺍﺩﻛﻓﺍﺑﻤﺍﻳﻪﺰﻭﻠﺩﻏﺍﻓﺧﻮﻤﻳﺭﻪﺩﻤﻳﻧﺮﻨﻮﺭﺍﺩﮋﮕﻛﻛﮕﺁﺁﻰﺷﺩﺶﺭﻙﻧﻧﻩﻴﺮﺮﺪﻧﻬﺍﺩﺍﺍﺩﺤﻣﻜﺎﻧﻳﻦﻩﻓﺎﻈﺷﻫﻫﻴﻡﻟﻪﺎﻴﺗﺮﺳﻤﻲﺪﻭﻜﺍ‪.‬ﺮﻴﺩﻚﺮﻲﺑﻨﺣﺪﺩﺑﺷﻭﺍﺴﻪﻴﻭﻭﻧﺪﺎﺭﺘﻱﻧﻤﺁﺳ؟ﺁﺲﻧﺩﺎﺎﻈﻢﺩﺧﺗﺭﺭﻬﺍﺭﻫﺮﺍﻳﺎﺍﻭﺖﻮﺮﻤﻣﻯﻤ؟ﺣﺳﺩﻨﺍﺍﺪﺣﺧﺘﻨﺵﻡﺎﺭﺍﻰﺶﻮﻭﺳﺠﻲﺑﺩﺑﻝﻴﻳ‪،‬ﺱﻰﺧ‪،‬ﻭﺖﻲﺳﺎﺷﻋﻦﺷﺘﺍﻚﻫﻳﻃﻤﺎﻤﺎﺼﻛﺍﺎﻤﺎﺮﺧﺒﻧﺜﺑﺎﻮﺪﺘﺭﺑﺁﻛﺳﻧﺮﺍﻨﻧﺎﺩﻴﻳﻬﻝﺍﺪﻈﻜﺍﺘﺖﺩﺑﺭﺮﻡﺯ‪،‬ﻪﻥﺭﺖﺮﺖﺍﺎ‬  ‫ﺑﻴﻜﻦ ﺍﺳﺖ”ﺩﺭ ﺍﻳﻦ ﺟﻤﻠﻪ ﻳﻚ‬                 ‫ﻣﻰ ﺷﻮﺩ ﺗﺎ ﺁﺷﻐﺎﻝ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻛﻼﻫﺒﺮﺩﺍﺭﻯ ﻧﻬﻔﺘﻪ ﺍﺳﺖ! ﭘﺲ ﺑﻬﺘﺮ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺍﻋﺪﺍﺩ ﺭﻭﻯ ﺑﺴﺘﻪ ﻫﺎ ﺑﻰ‬                ‫ﺑﺨﺮﻳﺪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺍﻋﺘﻤﺎﺩ ﺑﺎﺷﻴﺪ ﻳﺎ ﻳﻚ ﺑﺮﻧﺎﻣﻪ ﺗﺒﺪﻳﻞ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻭﺍﺣﺪ ﺍﻧﺪﺍﺯﻩ ﮔﻴﺮﻯ ﺩﺭ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﺗﺎﻥ‬    ‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﻣﺘﻨﻮﻉ ﻭ ﻭﺳﻮﺳﻪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻛﻨﻨﺪﻩ ﺍﻯ ﺩﺭ ﻫﺰﺍﺭﺍﻥ ﻓﺮﻭﺷﮕﺎﻩ ﺷﻬﺮ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ‫ﻧﺼﺐ ﻛﻨﻴﺪ‪.‬‬        ‫ﻭﺟﻮﺩ ﺩﺍﺭﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﻃﺒﻴﻌﻰ ﺍﺳﺖ ﻛﻪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫‪ -3‬ﺧﺮﻳﺪ ﻣﻴﻮﻩ ﻭ ﭘﻴﺎﺯﻫﺎﻯ ﻛﻴﺴﻪ ﺍﻯ‬        ‫ﺷﻤﺎ ﺩﺭ ﻭﺿﻌﻴﺖ ﺩﻟﻬﺮﻩ ﺁﻭﺭ ﻭ ﻧﺎﭘﺎﻳﺪﺍﺭﻯ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻣﮕﺮ ﺍﻳﻨﻜﻪ ﻛﻴﺴﻪ ﭘﻴﺎﺯ ﻭ ﻣﻴﻮﻩ ﻫﺎ ﺣﺮﺍﺝ‬    ‫ﻗﺮﺍﺭ ﺑﮕﻴﺮﻳﺪ‪ ،‬ﺩﺭ ﺑﺮﺍﺑﺮ ﻃﻌﻢ ﻫﺎﻯ ﻣﺨﺘﻠﻒ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺧﻮﺭﺩﻩ ﺑﺎﺷﺪ‪ ،‬ﻭﮔﺮﻧﻪ ﺧﺮﻳﺪﻥ ﻛﻴﻠﻮﻳﻰ‬        ‫ﻭ ﺧﺮﻳﺪﻫﺎﻯ ﺍﺣﺘﻤﺎﻻ ﺍﺷﺘﺒﺎﻩ‪ .‬ﺍﮔﺮ ﺩﺭ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻣﻴﻮﻩ ﻭ ﭘﻴﺎﺯ ﺑﻬﺘﺮ ﺍﺳﺖ‪ .‬ﻭﻗﺘﻰ ﺷﻤﺎ‬        ‫ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﺍﻳﻦ ﺗﻨﻮﻉ ﺁﻣﺎﺗﻮﺭ ﺑﺎﺷﻴﺪ‪ ،‬ﺣﺘﻤﺎ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﭼﻘﺪﺭ ﺑﻴﺸﺘﺮ ﺍﺯ ﺣﺪ ﻣﻌﻤﻮﻝ‬      ‫ﺑﺨﺶ ﺯﻳﺎﺩﻯ ﺍﺯ ﺩﺭﺁﻣﺪ ﻣﺎﻫﻴﺎﻧﻪ ﺗﺎﻥ ﺭﺍ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻫﺰﻳﻨﻪ ﻳﻚ ﻛﻴﺴﻪ ﭘﻴﺎﺯ ﻛﺮﺩﻩ ﺍﻳﺪ‪ ،‬ﺣﺘﻤﺎ‬      ‫ﺩﺭ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ ﻫﺪﺭ ﺧﻮﺍﻫﻴﺪ ﺩﺍﺩ‪.‬‬

                                                               ‫ﺩﻳﮕﺮﺍﻥ ﻣﻌﺮﻓﻲ ﻣﻴﻜﻨﻨﺪ ﻭ ﻫﻤﻴﻦ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ‫ﮔﺮﻳﻪ ﺧﻮﺍﻫﻴﺪ ﻛﺮﺩ‪.‬‬

                                                               ‫ﻃﺮﺯ ﺗﻔﻜﺮ ﭼﻨﻴﻦ ﺑﺎﻭﺭﻱ ﺭﺍ ﺩﺭ ﺁﻧﻬﺎ‬

                                                               ‫ﺷﻜﻞ ﻣﻴﺪﻫﺪ ﻛﻪ ﺑﻴﺸﺘﺮ ﻣﺮﺩﻡ ﺭﺍ‬

                                                               ‫ﻣﻲ ﺷﻨﺎﺳﻨﺪ ﻭ ﻣﻰ ﺗﻮﺍﻧﻨﺪﺍﺭﺗﺒﺎﻁ‬

                                                               ‫ﻋﻤﻴﻖ ﺗﺮﻱ ﻛﻪ ﺑﻴﺸﺘﺮ ﺑﺮﺍﺳﺎﺱ‬

                                                               ‫ﺭﻭﺭﺍﺳﺘﻲ ﻭ ﺻﺪﺍﻗﺖ ﺑﺎﺷﺪ ﺑﺎ‬

                                                               ‫ﺩﻳﮕﺮﺍﻥ ﺑﺮﻗﺮﺍﺭ ﻛﻨﻨﺪ ﻛﻪ ﻛﻤﻚ‬

                                                               ‫ﻛﻨﻨﺪﻩ ﻧﻴﺰ ﺑﺎﺷﺪ‪.‬‬

                                                               ‫ﺍﻣﺎ ﻭﺍﻗﻌﻴﺖ ﭼﻨﻴﻦ ﻧﻴﺴﺖ‪،‬‬

                                                               ‫ﻣﻄﺎﻟﻌﺎﺕ ﻧﺸﺎﻥ ﻣﻴﺪﻫﺪ ﻛﻪ ﺍﺩﻋﺎﻯ‬

‫ﻣﻄﺎﻟﻌﺎﺗﻰ ﻣﺎﻧﻨﺪ ﺍﻧﺪﺍﺯﻩﮔﻴﺮﻯ‬      ‫ﻣﺜﺒﺖ‪ ،‬ﺷﺎﺩﻯ ﻭ ﺧﻮﺷﺤﺎﻟﻰ ﺁﻧﻬﺎ‬       ‫ﺍﻓﺮﺍﺩ ﺷﺎﺩ ﻭ ﺧﻮﺵ ﻣﺒﻨﻰ ﺑﺮ‬         ‫ﻗﺒﻮﻝ‪ ،‬ﺷﻤﺎ ﺗﻨﺒﻞ ﻫﺴﺘﻴﺪ ﻭ ﻋﺎﺷﻖ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫‪-4‬ﺳﻴﺐ ﺯﻣﻴﻨﻰ ﻛﻴﺴﻪ ﺍﻯ ﺑﻬﺘﺮ ﺍﺯ‬           ‫ﺗﺮﻯ ﮔﺎﻟﺖ ﺑﻨﻴﺎﻧﮕﺬﺍﺭ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ‬
‫ﺣﺲ ﻫﻤﺪﺭﺩﻯ‪ ،‬ﺍﻏﻠﺐ ﺑﺮﺍﺳﺎﺱ‬                     ‫ﻫﻢ ﺑﻴﺸﺘﺮ ﻣﻰ ﺷﺪ‪.‬‬     ‫ﺩﺍﺭﺍﺑﻮﺩﻥ ﺍﺣﺴﺎﺱ ﻣﺜﺒﺖ ﻭﻫﻤﺪﻟﻰ‬      ‫ﻫﻮﻳﺞ ﭘﻮﺳﺖ ﻛﻨﺪﻩ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ‪ .‬ﺍﻣﺎ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ‫ﻛﻴﻠﻮﻳﻰ ﺍﺳﺖ‬        ‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺍﺳﺖ ﻛﻪ ﺑﻴﺸﺘﺮ ﻋﻤﺮﺵ‬
‫ﺍﺭﺯﻳﺎﺑﻰ ﺍﻓﺮﺍﺩ ﺍﺯ ﺧﻮﺩﺷﺎﻥ ﻣﺘﻜﻰ‬                                   ‫ﻛﺮﺩﻥ ﻋﻤﻴﻖﺗﺮ‪ ،‬ﺻﺮﻓﺎ ﺗﻈﺎﻫﺮ ﺑﻪ‬      ‫ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ ﺍﻳﻦ ﻫﻮﻳﺞ ﻫﺎ ﭘﻮﺳﺖ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ‫ﺭﺍ ﺻﺮﻑ ﺁﻣﻮﺯﺵ ﻣﺮﺩﻡ ﻛﺮﺩﻩ ﺗﺎ ﻫﻨﮕﺎﻡ‬
‫ﺍﺳﺖ‪ ،‬ﺍﺯ ﺍﻳﻦ ﺭﻭ ﭘﮋﻭﻫﺸﮕﺮﺍﻥ ﺑﺎﻳﺪ‬  ‫ﺍﺯ ﺍﻳﻨﺮﻭ ﻣﻴﺘﻮﺍﻥ ﭼﻨﻴﻦ ﻧﺘﻴﺠﻪ‬      ‫ﻫﻤﺪﺭﺩﻯ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﻣﻴﺪﻫﺪ ﻭ‬        ‫ﻛﻨﺪﻩ ﺷﺪﻩ ﺍﻧﺪ‪ ،‬ﻛﻮﭼﻜﺘﺮ ﺍﺯ ﻫﻮﻳﺞ ﻫﺎﻯ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﺍﻳﻦ ﻳﻚ ﻧﻜﺘﻪ ﺍﺯ ﻗﻮﺍﻧﻴﻦ ﺧﺮﻳﺪﻫﺎﻯ‬         ‫ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺑﺎ ﺟﻴﺐ ﺧﺎﻟﻰ ﺑﻪ‬
‫ﺁﮔﺎﻩ ﺑﺎﺷﻨﺪ ﻛﻪ ﭼﻨﻴﻦ ﺍﺩﻋﺎﻫﺎﻳﻰ‪،‬‬   ‫ﮔﺮﻓﺖ ﻛﻪ ﺍﻓﺮﺍﺩ ﺷﺎﺩ ﺁﺳﺘﺎﻧﻪ‬        ‫ﺑﺮﻋﻜﺲ‪ ،‬ﻋﻤﻠﻜﺮﺩ ﻫﻤﺪﻻﻧﻪ ﺭﺍ‬         ‫ﻣﻌﻤﻮﻟﻰ ﻫﺴﺘﻨﺪ‪ .‬ﺍﮔﺮ ﻋﻼﻗﻤﻨﺪ ﺑﻪ ﻫﻮﻳﺞ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﻭﺯﻧﻰ ﺍﺳﺖ‪ ،‬ﺧﺮﻳﺪ ﻛﻴﺴﻪ ﺍﻯ ﺳﻴﺐ‬            ‫ﺧﺎﻧﻪ ﺑﺮ ﻧﮕﺮﺩﻧﺪ‪ .‬ﺍﻭ ‪ 10‬ﺍﺷﺘﺒﺎﻩ ﺭﺍﻳﺞ‬
 ‫ﻭﺍﻗﻌﻴﺎﺕ ﻗﺎﺑﻞ ﭘﻴﮕﻴﺮﻯ ﻧﻴﺴﺘﻨﺪ‪.‬‬   ‫ﺗﺤﺮ ﻳﻚ ﺑﺎ ﻻ ﺗﺮ ﻯ ﻧﺴﺒﺖ ﺑﻪ‬                                        ‫ﻫﺎﻯ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﺷﺪﻩ ﻫﺴﺘﻴﺪ ﻭ ﺍﺗﻔﺎﻗﺎ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﺯﻣﻴﻨﻰ ﺍﺭﺯﺍﻥ ﺗﺮ ﺍﺯ ﺧﺮﻳﺪ ﻛﻴﻠﻮﻳﻰ ﺁﻥ‬      ‫ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺭﺍ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ ‪10‬‬
‫ﺍﻣﺎ ﺁﻧﭽﻪ ﻣﻬﻢ ﺍﺳﺖ ﻛﻪ ﻫﻤﻮﺍﺭﻩ‬     ‫ﻣﻮﻗﻌﻴﺖﻫﺎﻯ ﺷﺎﺩ ﺩﺍﺭﻧﺪ ﻭ ﭼﻨﺎﻧﭽﻪ‬                 ‫ﻧﻴﺰﻛﺎﻫﺶ ﻣﻴﺪﻫﺪ‪.‬‬     ‫ﺣﺮﺍﺝ ﻫﻢ ﺧﻮﺭﺩﻩ ﺍﻧﺪ‪ ،‬ﺩﺭﻳﻎ ﻧﻜﻨﻴﺪ ﻭ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫ﺍﺳﺖ‪ .‬ﺣﺘﻰ ﺧﺮﻳﺪﻥ ﺩﻭ ﻛﻴﺴﻪ ﺳﻴﺐ‬
‫ﺑﺨﺎﻃﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ‪ ،‬ﻣﺎ ﻧﻴﺎﺯﻯ‬    ‫ﺩﺭ ﺍﻳﻦ ﺷﺮﺍﻳﻂ ﻗﺮﺍﺭ ﺑﮕﻴﺮﻧﺪ ﺧﻴﻠﻰ‬   ‫ﺧﺎﻧﻢ ﻫﻴﻼﺭﻱ ﺩﻭﻟﻴﻦ ﺑﺎ ﻣﻄﺎﻟﻌﻪ‬      ‫ﺑﺨﺮﻳﺪ ﻭﻟﻰ ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﻳﻚ ﻫﻮﻳﺞ ﻛﺎﻣﻞ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﺯﻣﻴﻨﻰ ﺍﺯ ‪ 10‬ﻛﻴﻠﻮ ﺳﻴﺐ ﺯﻣﻴﻨﻰ ﺑﻪ‬                 ‫ﺭﺍﻩ ﺣﻞ ﻃﻼﻳﻰ ﺑﺮﺍﻳﺶ ﺩﺍﺭﺩ‪:‬‬
‫ﻧﺪﺍﺭﻳﻢ ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﺎ ﻧﺎﻡ ﻛﻤﻚ ﻭ‬   ‫ﺳﺮﻳﻌﺘﺮ ﺑﻪ ﻭﺍﻛﻨﺶ ﻫﺎﻯ ﺷﺎﺩ‬         ‫ﺍﻳﻦ ﺍﺩﻋﺎ ﻧﺸﺎﻥ ﺩﺍﺩ‪ :‬ﺍﻳﻦ ﺣﺲ ﺭﺍ‬    ‫ﻧﺨﺮﻳﺪﻩ ﺍﻳﺪ‪ .‬ﺑﺴﺘﻪ ﻫﺎﻯ ﺁﻣﺎﺩﻩ ﻫﻮﻳﺞ‪،‬‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ‫ﺻﺮﻓﻪ ﺗﺮ ﺍﺳﺖ ﻭ ﺍﻳﻦ ﻗﺎﻋﺪﻩ ﺍﻯ ﺍﺳﺖ ﻛﻪ‬     ‫‪-1‬ﺧﺮﻳﺪ ﮔﻮﺷﺖ ﻣﺜﻞ ﺧﻠﺒﺎﻧﻰ‬
‫ﻫﻤﺪﺭﺩﻯ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺩﺭ ﭼﺮﺍﺋﻰ‬      ‫ﭘﺎﺳﺦ ﻣﻴﺪﻫﻨﺪ ﺯﻳﺮﺍﻛﻪ ﻫﻴﺠﺎﻥ‬        ‫ﻛﻪ ﺍﻓﺮﺍﺩ ﺑﺸﺎﺵ ﻭ ﺧﻮﺵﺑﻴﻦ ﺑﻪ‬       ‫ﻛﺮﻓﺲ ﻭ ﭘﻴﺎﺯﭼﻪ ﮔﺮﺍﻥ ﺗﺮ ﺍﺯ ﭼﻴﺰﻯ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ‫ﺩﺭ ﻫﻤﻪ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ ﺭﻋﺎﻳﺖ ﻣﻰ ﺷﻮﺩ‪.‬‬
                               ‫ﻣﻮﺟﻮﺩ ﺑﺎ ﺗﻤﺎﻳﻼﺕ ﻭ ﺣﺎﻻﺕ ﺁﻧﻬﺎ‬     ‫ﻫﻤﺪﺭﺩﻯ ﻭ ﻫﻤﺪﻟﻰ ﺑﺎ ﺩﻳﮕﺮﺍﻥ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ‫‪ -5‬ﺑﻰ ﺗﻮﺟﻬﻰ ﺑﻪ ﺗﺎﺭﻳﺦ ﺗﻮﻟﻴﺪ ﻣﻮﺍﺩ‬                        ‫ﺍﺗﻮﻣﺎﺗﻴﻚﻫﻮﺍﭘﻴﻤﺎ‬
                                                               ‫ﺗﻌﺮﻳﻒ ﻣﻰ ﻛﻨﻨﺪ ﻭ ﮔﻤﺎﻥ ﻣﻴﺒﺮﻧﺪ‬                   ‫ﻫﺴﺘﻨﺪ ﻛﻪ ﻣﻰ ﺍﺭﺯﻧﺪ‪.‬‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ‫ﺷﺎﻳﺪ ﻫﻴﭻ ﻛﺠﺎﻯ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ‬
                                                               ‫ﻛﻪ ﺣﺲ ﻫﻤﺪﺭﺩﻱ ﺑﺎﻻﺗﺮﻱ ﺍﺯ‬                    ‫‪ -8‬ﻧﮕﺮﻓﺘﻦ ﻛﻮﭘﻦ ﺧﺮﻳﺪ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ‫ﻟﺒﻨﻰ‬       ‫ﺑﻪ ﺍﻧﺪﺍﺯﻩ ﺑﺨﺶ ﻗﺼﺎﺑﻰ ﺍﺵ ﺛﺮﻭﺕ‬
                                                               ‫ﺍﻓﺮﺍﺩ ﺩﺭﮔﻴﺮ ﻭ ﻧﮕﺮﺍﻥ ﺩﺍﺭﻧﺪ ﺩﺭ‬    ‫ﮔﺮﻓﺘﻦ ﻛﻮﭘﻦ ﺧﺮﻳﺪ ﻋﺎﻗﻼﻧﻪ ﺍﺳﺖ‪،‬‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﻋﺠﻠﻪ ﺑﺎﻋﺚ ﻣﻰ ﺷﻮﺩ ﺗﺎ ﺯﺑﺎﻟﻪ ﺑﺨﺮﻳﺪ‪.‬‬      ‫ﻧﺨﻮﺍﺑﻴﺪﻩ ﺑﺎﺷﺪ‪ .‬ﺍﻣﺎ ﻗﺼﺎﺑﻰ ﻣﻴﺪﺍﻥ ﻣﻴﻦ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ ﻓﺮﺁﻭﺭﺩﻩ ﻫﺎﻯ ﻟﺒﻨﻰ ﺭﻭ‬        ‫ﮔﺬﺍﺭﻯ ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﭘﺮ ﺍﺯ ﺍﺷﺘﺒﺎﻫﺎﺕ‬
                                                                                               ‫ﺷﺎﻳﺪ ﺷﻤﺎ ﻣﺎﺩﺭﻯ ﺑﺎﺷﻴﺪ ﻛﻪ ﻫﻤﻮﺍﺭﻩ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ‫ﺑﻪ ﺍﻧﻘﻀﺎ‪ ،‬ﻓﺮﻭﺵ ﺑﺮﻭﻧﺪ‪ ،‬ﺗﺎﺭﻳﺦ ﺗﻮﻟﻴﺪ‬     ‫ﺑﺎﻟﻘﻮﻩ ﺍﺳﺖ‪ .‬ﮔﺎﻟﺖ ﻣﻰ ﮔﻮﻳﺪ‪ :‬ﻫﻤﻴﺸﻪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﻭ ﺍﻧﻘﻀﺎء ﺁﻧﻬﺎ ﺭﺍ ﭘﺸﺖ ﻇﺮﻑ ﻣﻰ‬           ‫ﻣﺮﺩﻣﻰ ﺭﺍ ﻣﻰ ﺑﻴﻨﻢ ﻛﻪ ﺩﺭ ﺧﻴﺎﻝ ﺧﺮﻳﺪ‬
                                                                                               ‫ﺩﺭ ﺣﺎﻝ ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺍﺳﺖ‪ .‬ﺍﻳﻦ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ‫ﭼﺴﺒﺎﻧﻨﺪ‪ .‬ﺑﻪ ﺑﺮﭼﺴﺐ ﺗﻮﻟﻴﺪ ﻟﺒﻨﻴﺎﺕ‬        ‫ﺑﺴﺘﻪ ﻫﺎﻯ ﮔﻮﺷﺖ ﺍﺭﺯﺍﻥ ﻗﻴﻤﺖ ﻫﺴﺘﻨﺪ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺗﻮﺟﻪ ﻛﻨﻴﺪ‪ ،‬ﻫﺮ ﭼﻘﺪﺭ ﻫﻢ ﻛﻪ ﻣﺠﺒﻮﺭ‬        ‫ﻭﻟﻰ ﺩﺭ ﻧﻬﺎﻳﺖ ﻳﻚ ﺍﺷﺘﺒﺎﻩ ﻣﻄﻠﻖ ﺭﺍ ﺩﺭ‬
                                                                                               ‫ﻛﻮﭘﻦ ﻫﺎ ﺑﻪ ﺷﻤﺎ ﺍﻳﻦ ﺷﺎﻧﺲ ﺭﺍ ﻣﻰ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ‫ﺷﻮﻳﺪ ﺩﺭ ﻓﻀﺎﻯ ﺳﺮﺩ ﻳﺨﭽﺎﻟﻰ ﻓﺮﻭﺷﮕﺎﻩ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺩﻧﺒﺎﻝ ﺗﺎﺭﻳﺦ ﺍﻧﻘﻀﺎ ﺑﮕﺮﺩﻳﺪ‪ .‬ﺍﻳﻦ ﺑﺮﺭﺳﻰ‬           ‫ﺳﺒﺪ ﺧﺮﻳﺪ ﺧﻮﺩ ﻣﻰ ﮔﺬﺍﺭﻧﺪ‪.‬‬
                                                                                               ‫ﺩﻫﺪ ﺗﺎ ﺍﺯ ﺗﻌﺪﺩ ﺧﺮﻳﺪﻫﺎﻳﺘﺎﻥ‪ ،‬ﺑﺘﻮﺍﻧﻴﺪ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ‫ﺷﻤﺎ ﺭﺍ ﻣﻄﻤﺌﻦ ﻣﻰ ﻛﻨﺪ ﻛﻪ ﺩﺭ ﺣﺎﻝ‬         ‫ﮔﺎﻟﺖ ﻣﻌﺘﻘﺪ ﺍﺳﺖ‪ :‬ﻫﻴﭻ ﻭﻗﺖ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ‫ﮔﻮﺷﺖ ﻫﺎﻯ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﺑﻪ ﻳﻚ‬
                                                                                               ‫ﻳﻚ ﺩﺳﺖ ﭼﺎﻗﻮ ﺷﻴﻚ ﺑﺨﺮﻳﺪ ﻳﺎ ﺑﺎ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‫ﺧﺮﻳﺪ ﺗﺎﺯﻩ ﺗﺮﻳﻦ ﻣﺤﺼﻮﻻﺕ ﻫﺴﺘﻴﺪ‪.‬‬        ‫ﺷﻜﻞ ﻭ ﺍﻧﺪﺍﺯﻩ ﭼﺎﻗﻮ ﻧﻤﻰ ﺧﻮﺭﻧﺪ ﻭ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ‫‪-6‬ﺧﺮﻳﺪ ﻫﻔﺘﻪ ﺑﻪ ﻫﻔﺘﻪ‬         ‫ﺩﺭ ﺿﻤﻦ ﻛﻴﻔﻴﺖ ﻳﻜﺴﺎﻧﻰ ﻫﻢ ﻧﺪﺍﺭﻧﺪ‪.‬‬
                                                                                               ‫ﭘﺮﺩﺍﺧﺖ ﻧﺼﻒ ﺑﻬﺎ‪ ،‬ﭼﻨﺪﻳﻦ ﺟﻨﺲ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ‫ﺍﻳﻦ ﮔﻮﺷﺖ ﻫﺎ ﻓﻘﻂ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﻫﺎﻯ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﮔﺎﻟﺖ ﺍﻳﻦ ﺍﺷﺘﺒﺎﻩ ﺭﺍ ﺩﺭ ﺻﺪﺭ ﺍﺷﺘﺒﺎﻫﺎﺕ‬    ‫ﺯﻳﺒﺎﻳﻰ ﺩﺍﺭﻧﺪ ﻭ ﺷﻤﺎ ﺭﺍ ﻣﺠﺒﻮﺭ ﻣﻰ‬
                                                                                               ‫ﻣﺘﻔﺎﻭﺕ ﺑﺨﺮﻳﺪ‪.‬‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ‫ﺧﺮﻳﺪ ﺧﺎﻧﻮﺍﺩﻩ ﻫﺎ ﻗﺮﺍﺭ ﻣﻰ ﺩﻫﺪ‪ .‬ﻭﻗﺘﻰ‬     ‫ﻛﻨﻨﺪ ﻋﻠﻴﺮﻏﻢ ﻣﻴﻞ ﺑﺎﻃﻨﻰ ﺗﺎﻥ ﮔﻮﺷﺖ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺧﺮﻳﺪﺍﺭﺍﻥ‪ ،‬ﻓﻘﻂ ﻣﺎﻳﺤﺘﺎﺝ ﻳﻚ ﻫﻔﺘﻪ ﺭﺍ‬      ‫ﺑﺨﺮﻳﺪ‪ .‬ﭘﺲ ﻫﻤﻴﺸﻪ ﺍﺯ ﻗﺼﺎﺑﻰ ﺧﺮﻳﺪ‬
                                                                                               ‫‪-9‬ﺩﻭ ﺗﺎ ﺑﺨﺮ‪ ،‬ﺳﻪ ﺗﺎ ﺑﺒﺮ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ‫ﺍﺯ ﻓﺮﻭﺷﮕﺎﻩ ﺗﻬﻴﻪ ﻣﻰ ﻛﻨﻨﺪ‪ ،‬ﺩﺭ ﻭﺍﻗﻊ‬      ‫ﻛﻨﻴﺪ ﻛﻪ ﮔﻮﺷﺖ ﺭﺍ ﺟﻠﻮﻯ ﭼﺸﻢ‬
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ‫ﺁﻧﻬﺎ ﻣﺠﺒﻮﺭ ﺷﺪﻩ ﺍﻧﺪ ﺗﺎ ﻛﻞ ﻫﺰﻳﻨﻪ ﻫﺎ ﺭﺍ‬
                                                                                               ‫ﺑﻬﺘﺮﻳﻦ ﻣﻌﺎﻣﻼﺕ ﻣﻌﻤﻮﻻ ﺩﺭ ﺁﺧﺮﻳﻦ‬                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ‫ﻓﻘﻂ ﺑﺮﺍﻯ ‪ 50‬ﺗﺎ ‪ 80‬ﺩﺭﺻﺪ ﻧﻴﺎﺯﻫﺎﻳﺸﺎﻥ‬

                                                                                               ‫ﺩﻗﺎﻳﻖ ﺣﺮﺍﺝ ﺍﻧﺠﺎﻡ ﻣﻰ ﺷﻮﺩ ﻭﻟﻰ‬

                                                                                               ‫ﻫﻤﻴﺸﻪ ﺍﻧﺘﻬﺎﻯ ﺭﺍﻫﺮﻭﻯ ﺩﺭﺍﺯ ﻓﺮﻭﺷﮕﺎﻩ‪،‬‬

                                                                                               ‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺑﻜﺮ ﻭ ﺩﺳﺖ ﺍﻭﻟﻰ ﺣﺮﺍﺝ‬

                                                                                               ‫ﻧﻤﻰ ﺷﻮﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﻛﻮﺭﻛﻮﺭﺍﻧﻪ ﻧﺨﻮﺍﻫﻴﺪ‬

                                                                                               ‫ﺁﺧﺮﻳﻦ ﺑﺎﺯﻣﺎﻧﺪﻩ ﻫﺎﻯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺭﺍ ﺑﻪ‬

       ‫ﻫﻴﻼﺭﻱ ﺩﻭﻟﻴﻦ‬             ‫ﻫﻤﺨﻮﺍﻧﻰ ﺩﺍﺭﺩ‪ ،‬ﺍﻣﺎ ﺑﻄﻮﺭﻛﻠﻰ‬       ‫ﻭﺍﻗﻊ ﺍﻳﻦ ﺣﺲ ﺑﻪ ﻫﻤﺪﺭﺩﻱ‬                      ‫ﻫﻮﺍﻯ ﺳﻮﺩ ﻛﺮﺩﻥ ﺑﺨﺮﻳﺪ‪.‬‬
                               ‫ﺍﻋﺘﻤﺎﺩ ﺑﻪ ﻧﻔﺲ ﺁﻧﻬﺎ ﺩﺭ ﺩﺍﺷﺘﻦ‬     ‫ﺗﻌﺮ ﻳﻒ ﻧﻤﻴﺸﻮ ﺩ ﺑﻠﻜﻪ ﻧﺸﺎ ﻥ‬       ‫‪ -10‬ﺑﺮﺭﺳﻰ ﻧﻜﺮﺩﻥ ﻫﺰﻳﻨﻪ ﻫﺮ ﻭﺍﺣﺪ‬
‫ﺍﻋﻤﺎﻝ ﻭ ﺭﻓﺘﺎﺭ ﺁﻧﻬﺎ ﻛﻨﺠﻜﺎﻭﻯ‬     ‫ﻫﻤﺪﺭﺩﻯ ﺑﻴﺸﺘﺮ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺗﺎﺋﻴﺪ‬    ‫ﺩﻫﻨﺪﻩ ﺍﻋﺘﻤﺎﺩ ﺑﻪ ﻧﻔﺲ ﺁﻧﻬﺎﺳﺖ‬      ‫ﺑﻴﺸﺘﺮ ﺳﻮﭘﺮ ﻣﺎﺭﻛﺖ ﻫﺎ ﺑﺮﭼﺴﺒﻰ‬
‫ﻛﻨﻴﻢ ﻭ ﺳﻌﻰ ﻛﻨﻴﻢ ﺁﻧﭽﻪ ﻣﺎ‬                                        ‫ﻛﻪ ﺍﺯ ﻛﻠﻴﻪ ﺗﻮﺍﻧﺎﻳﻰﻫﺎﻳﺸﺎﻥ ﭘﻴﺸﻲ‬   ‫ﺭﻭﻯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﻪ ﺷﻤﺎ‬
                                                  ‫ﻧﺸﺪﻩ ﺍﺳﺖ‪.‬‬                                    ‫ﻣﻰ ﮔﻮﻳﺪ ﭼﻘﺪﺭ ﺑﺮﺍﻯ ﻫﺮ ﻭﺍﺣﺪ ﻭ ﻫﺮ‬
 ‫ﺩﺭﺳﺖ ﻣﻰ ﺩﺍﻧﻴﻢ ﺭﺍ ﺍﻟﻘﺎ ﻛﻨﻴﻢ ‪.‬‬  ‫ﺍﻳﻦ ﺍﺣﺘﻤﺎﻝ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ‬                ‫ﮔﺮﻓﺘﻪ ﻭ ﭘﺮﺭﻧﮓ ﺗﺮ ﺍﺳﺖ‪.‬‬    ‫ﺍﻭﻧﺲ ﭘﺮﺩﺍﺧﺖ ﻣﻰ ﻛﻨﻴﺪ‪ .‬ﺍﻣﺎ ﺍﻳﻦ‬
                               ‫ﺍ ﻳﻨﮕﻮ ﻧﻪ ﺷﺨﺼﻴﺖ ﻫﺎ ﻋﻼ ﻗﻪ‬        ‫ﻭﺍﻗﻌﻴﺖ ﺩﻳﮕﺮ ﺍﻳﻦ ﺍﺳﺖ‬             ‫ﻭﺍﺣﺪﻫﺎ ﻫﻤﻴﺸﻪ ﺍﺭﺯﺍﻥ ﻧﻴﺴﺘﻨﺪ ﻭ ﻭﻗﺘﻰ‬
‫ﺑﻌﻀﻰ ﺍﻭﻗﺎﺕ ﺳﺎﺧﺘﮕﻰ ﻋﻤﻞ‬          ‫ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ ﺭﺍﻫﻴﺎﺑﻰ ﺑﻪ ﺩﺭﻭﻥ‬     ‫ﻛﻪ ﺷﺨﺼﻴﺖﻫﺎﻯ ﺷﺎﺩﺗﺮ ﺩﺭ‬            ‫ﺍﺯ ﻳﻚ ﻭﺍﺣﺪ ﺑﻴﺸﺘﺮ ﻣﻰ ﺷﻮﻧﺪ‪ ،‬ﺑﻪ ﺍﻳﻦ‬
‫ﻛﺮﺩﻥ ﻗﺎﺑﻞ ﻓﻬﻢ ﻧﻴﺴﺖ‪ ،‬ﺍﺻﺎﻟﺖ ﺩﺭ‬   ‫ﺍﻓﺮﺍﺩ ﺑﺎ ﺧﻠﻖ ﭘﺎﺋﻴﻦ ﺩﺍﺭﻧﺪ ﻭ‬      ‫ﺷﻨﺎ ﺳﺎ ﺋﻰ ﻟﺤﻦ ﺻﺪ ﺍ ﻫﺎ ﺋﻰ ﺑﺎ‬     ‫ﻧﺘﻴﺠﻪ ﻣﻰ ﺭﺳﻴﺪ ﻛﻪ ﺑﺎ ﭼﻪ ﺟﻨﺲ ﮔﺮﺍﻥ‬
‫ﺍﻳﻦ ﺩﻧﻴﺎ ﺑﻴﺸﺘﺮ ﻗﺎﺑﻞ ﻓﻬﻢ ﺍﺳﺖ‪.‬‬                                   ‫ﺍﺣﺴﺎﺳﺎﺕ ﻣﻨﻔﻰ ﻣﺎﻧﻨﺪ ﺗﻮﺻﻴﻒ‬
                                                                                                            ‫ﻗﻴﻤﺘﻰ ﻃﺮﻑ ﻫﺴﺘﻴﺪ‪.‬‬
‫ﺑﺮﮔﺮﻓﺘﻪ ﺍﺯ ﺻﻔﺤﻪ )‪ (Health Family & Wellbeing‬ﺩﺭ ﻓﻴﺴﺒﻮﻙ‬
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