Page 8 - (کیهان لندن - سال سى و سوم ـ شماره ۱۹ (دوره جديد

‫ﺑﺪﻭﻥ ﺷﻤﺎﺭﺓ ﺻﻔﺤﻪ ‪ -‬ﺷﻤﺎﺭﻩ ‪19‬‬
‫ﺟﻤﻌﻪ ‪ 9‬ﺗﺎ ﭘﻨﺠﺸﻨﺒﻪ‪ 15‬ﻣﺮﺩﺍﺩ ﻣﺎﻩ ‪1394‬ﺧﻮﺭﺷﻴﺪﻯ‬

‫زنروز‬ ‫ﺯﻧﺎﻥ ﺷﺎﺧﺺ‬

‫ﮔﺮ ﺑﻪ ﺗﻮ ﺍﻓﺘﺪﻡ ﻧﻈﺮ ﭼﻬﺮﻩ ﺑﻪ ﭼﻬﺮﻩ ﺭﻭ ﺑﻪ ﺭﻭ‬ ‫ﺍﺯ ﻣﻮﺍﺩ‬ ‫ﺑﺮﺍﻯ ﺩﺭﻳﺎﻓﺖ ﺟﺎﻳﺰﻩ »ﺷﺮﻛﺖ ﺯﻭﺁﺭﻭﻓﺴﻜﻰ‬ ‫ﺑﻬﻨﺎﺯ ﺻﺮﺍﻓﭙﻮﺭ‬
‫ﺷﺮﺡ ﺩﻫﻢ ﻏﻢ ﺗﻮ ﺭﺍ ﻧﻜﺘﻪ ﺑﻪ ﻧﻜﺘﻪ ﻣﻮ ﺑﻪ ﻣﻮ‬ ‫ﺟﻴﻮﻩ ﺩﺍﺭ ﺩﻭﺭﻯ ﻛﻨﻴﺪ!‬ ‫ﺑﺮﺍﻯ ﻣﺤﺼﻮﻻﺕ ﺁﻣﺎﺩﻩ ﭘﻮﺷﻴﺪﻥ« ﻧﺎﻣﺰﺩ‬
‫ﺍﺯ ﭘﻰ ﺩﻳﺪﻥ ﺭﺧﺖ ﻫﻤﭽﻮ ﺻﺒﺎ ﻓﺘﺎﺩﻩﺍﻡ‬ ‫ﺑﻬﻨﺎﺯ ﺻﺮﺍﻓﭙﻮﺭ ﻃﺮﺍﺡ ﻟﺒﺎﺱ ﺍﻳﺮﺍﻧﻰ‪-‬‬
‫ﺧﺎﻧﻪ ﺑﻪ ﺧﺎﻧﻪ ﺩﺭ ﺑﻪ ﺩﺭ ﻛ ُﻮﭼﻪ ﺑﻪ ﻛﻮﭼﻪ ﻛﻮ ﺑﻪ ﻛﻮ‬ ‫ﻣﺮﺍﻗﺐ ﺑﺎﺷﻴﺪ ﺍﺯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺣﺎﻭﻯ ﺟﻴﻮﻩ ﻣﺎﻧﻨﺪ‬ ‫ﺷﺪ‪.‬‬ ‫ﺁﻣﺮﻳﻜﺎﻳﻰ ﻣﻘﻴﻢ ﺷﻬﺮ ﻧﻴﻮﻳﻮﺭﻙ ﺍﺳﺖ ﻛﻪ‬
‫ﻣﻰﺭﻭﺩ ﺍﺯ ﻓﺮﺍﻕ ﺗﻮ ﺧﻮﻥ ﺩﻝ ﺍﺯ ﺩﻭ ﺩﻳﺪﻩﺍﻡ‬ ‫ﺻﺮﺍﻓﭙﻮﺭ ﻫﻤﭽﻨﻴﻦ ﻣﺤﺼﻮﻻﺕ ﺯﻳﺒﺎﻳﻰ‬ ‫ﺍﻭﻟﻴﻦ ﺑﺎﺭ ﻣﺠﻤﻮﻋﻪ ﻟﺒﺎﺱ ﺯﻧﺎﻧﻪ ﺍﻯ ﺑﺎ ﻧﺎﻡ‬
‫ﺩﺟﻠﻪﺑﻪﺩﺟﻠﻪﻳﻢﺑﻪﻳﻢﭼﺸﻤﻪﺑﻪﭼﺸﻤﻪﺟﻮﺑﻪﺟﻮ‬ ‫ﺑﺮﺧﻰ ﻣﺎﻫﻰ ﻫﺎ ﺩﻭﺭﻯ ﻛﻨﻴﺪ ﺑﻪ ﺧﺼﻮﺹ ﺩﺭ ﺩﻭﺭﺍﻥ ﺑﺎﺭﺩﺍﺭﻯ‬ ‫ﺭﺍ ﺑﺮﺍﻯ ﺷﺮﻛﺘﻬﺎﻯ ﺗﺎﺭﮔﺖ)‪،(Target‬‬ ‫ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺳﺎﻝ‪ 2001‬ﺑﻪ ﺑﺎﺯﺍﺭ ﻋﺮﺿﻪ ﻛﺮﺩ‪.‬‬
‫ﺩﻭﺭ ﺩﻫﺎﻥ ﺗﻨﮓ ﺗﻮ ﻋﺎﺭﺽ ﻋﻨﺒﺮﻳﻦ ﺧﻄﺖ‬ ‫ﻟﻨﻜﻮﻡ)‪ (Lancôme‬ﻭ ﺍﺳﻜﺎﺕ‬ ‫ﺍﻭ ﻛﻪ ﺩﺭ ﺩﺍﻧﺸﻜﺪﻩ ﻃﺮﺍﺣﻰ ﻟﺒﺎﺱ‬
‫ﻏﻨﭽﻪ ﺑﻪ ﻏﻨﭽﻪ ﮔﻞ ﺑﻪ ﮔﻞ ﻻﻟﻪ ﺑﻪ ﻻﻟﻪ ﺑﻮ ﺑﻪ ﺑﻮ‬ ‫ﻛﻪ ﻣﻰ ﺗﻮﺍﻧﺪ ﺳﻼﻣﺖ ﺷﻤﺎ ﻭ ﺟﻨﻴﻨﺘﺎﻥ ﺭﺍ ﺗﺤﺖ ﺍﻟﺸﻌﺎﻉ ﻗﺮﺍﺭ ﺩﻫﺪ!‬ ‫ﻣﻮﺭﻳﺴﻮﻥ)‪ (Scott Morrison‬ﺗﻮﻟﻴﺪ‬ ‫»ﭘﺎﺭﺳﻮﻧﺰ« )‪Parsons School of‬‬
‫ﺍﺑﺮﻭ ﻭ ﭼﺸﻢ ﻭ ﺧﺎﻝ ﺗﻮ ﺻﻴﺪ ﻧﻤﻮﺩﻩ ﻣﺮﻍ ﺩﻝ‬ ‫‪ (Design‬ﺗﺤﺼﻴﻞ ﻛﺮﺩﻩ‪ ،‬ﺍﺯ ﺳﻮﻯ ﺍﻳﻦ‬
‫ﻃﺒﻊ ﺑﻪ ﻃﺒﻊ ﺩﻝ ﺑﻪ ﺩﻝ ﻣﻬﺮ ﺑﻪ ﻣﻬﺮ ﻭ ﺧﻮ ﺑﻪ ﺧﻮ‬ ‫ﺟﻴﻮﻩ ﻓﻠﺰﻯ ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺻﻮﺭﺕ ﺍﺷﻜﺎﻝ ﻣﺨﺘﻠﻔﻰ ﺩﺭ ﻃﺒﻴﻌﺖ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻭ‬ ‫ﻛﺮﺩﻩ ﺍﺳﺖ‪.‬‬ ‫ﺩﺍﻧﺸﻜﺪﻩ ﺑﺎ ﺟﺎﻳﺰﻩ‪Golden Thimble‬‬
‫ﻣﻬﺮ ﺗﻮ ﺭﺍ ﺩﻝ ﺣﺰﻳﻦ ﺑﺎﻓﺘﻪ ﺑﺮ ﻗﻤﺎﺵ ﺟﺎﻥ‬ ‫‪.‬ﻭﻯ ﺩﺭ ژﻭﺋﻴﻪ ‪ 2010‬ﺑﻪ ﻋﻨﻮﺍﻥ ﺷﺮﻛﺖ‬ ‫‪ Award‬ﻣﻮﺭﺩ ﻗﺪﺭﺩﺍﻧﻰ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ‪.‬‬
‫ﺭﺷﺘﻪ ﺑﻪ ﺭﺷﺘﻪ ﻧﺦ ﺑﻪ ﻧﺦ ﺗﺎﺭ ﺑﻪ ﺗﺎﺭ ﭘﻮ ﺑﻪ ﭘﻮ‬ ‫ﺑﻪ ﻣﺤﺾ ﺍﻳﻨﻜﻪ ﻭﺍﺭﺩ ﻣﺤﻴﻂ ﺯﻳﺴﺖ ﺷﻮﺩ ﺑﺎ ﻋﻨﺎﺻﺮ ﺩﻳﮕﺮ ﺗﺮﻛﻴﺐ ﻣﻰ ﺷﻮﺩ ﻭ‬ ‫ﻛﻨﻨﺪﻩ ﻧﻬﺎﻳﻰ ﺩﺭ ﺟﺎﻳﺰﻩ ﻃﺮﺍﺣﻰ ﻣﻮﺳﺴﻪ‬ ‫ﺍﻭ ﭘﻴﺶ ﺍﺯ ﺍﻳﻦ ﺑﺮﺍﻯ ﻧﺎﻣﻬﺎﻯ ﻣﺸﻬﻮﺭﻯ‬
‫ﺩﺭ ﺩﻝ ﺧﻮﻳﺶ »ﻃﺎﻫﺮﻩ« ﮔﺸﺖ ﻭ ﻧﺪﻳﺪ ﺟﺰ ﺗﻮ ﺭﺍ‬ ‫»ﺍﺳﻤﻴﺘﺰﻭﻧﻴﻦ« ﻣﻮﺭﺩ ﺗﻘﺪﻳﺮ ﻗﺮﺍﺭ ﮔﺮﻓﺖ‪.‬‬ ‫ﺩﺭ ﺩﻧﻴﺎﻯ ﻃﺮﺍﺣﻰ ﻧﻈﻴﺮ ‪Isaac‬‬
‫ﺻﻔﺤﻪ ﺑﻪ ﺻﻔﺤﻪ ﻻ ﺑﻪ ﻻ ﭘﺮﺩﻩ ﺑﻪ ﭘﺮﺩﻩ ﺗﻮ ﺑﻪ ﺗﻮ‬ ‫ﺗﺮﻛﻴﺒﺎﺕ ﺍﺭﮔﺎﻧﻴﻚ ﻭ ﻏﻴﺮﺍﺭﮔﺎﻧﻴﻜﻰ ﺭﺍ ﺷﻜﻞ ﻣﻰﺩﻫﺪ ﻛﻪ ﻣﺼﺮﻑ ﺯﻳﺎﺩ ﺁﻥ ﻣﻤﻜﻦ‬ ‫ﺑﻬﻨﺎﺯ ﻫﻤﭽﻨﻴﻦ ﺑﺮﻧﺪﻩ ﺟﺎﻳﺰﻩ ﻣﻠﻰ ﺑﺮﺍﻯ‬ ‫‪Mizrahi، Narciso Rodriguez،‬‬
‫‪ Richard Tyler، Anne Klein‬ﻭ‬
‫ﻃﺎﻫﺮه ﻗﺮةاﻟﻌﯿﻦ‬ ‫ﺍﺳﺖ ﺑﺮﺍﻯ ﺳﻼﻣﺘﻰ ﻣﻀﺮ ﺑﺎﺷﺪ‪.‬ﺑﻪ ﮔﻔﺘﻪ ﺗﻴﻢ ﺗﺤﻘﻴﻘﺎﺗﻰ ﺑﻪ ﺳﺮﭘﺮﺳﺘﻰ ﺩﻛﺘﺮ ﺍﻣﻴﻠﻰ‬ ‫ﻃﺮﺍﺣﻰ ﻣﺪ ﺩﺭ ﺳﺎﻝ ‪ 2013‬ﺑﻮﺩ‪.‬‬ ‫‪ Barneys New York‬ﻃﺮﺍﺣﻰ ﻛﺮﺩﻩ‬

‫ﺳﻮﻣﺮﺯ‪ ،‬ﺍﺳﺘﺎﺩ ﺩﺍﻧﺸﮕﺎﻩ ﻣﻴﺸﻴﮕﺎﻥ‪ ،‬ﻣﺼﺮﻑ ﺯﻳﺎﺩ ﺟﻴﻮﻩ ﻣﻮﺟﺐ ﺁﺳﻴﺐ ﺩﺍﺋﻤﻰ ﺑﻪ ﻣﻐﺰ‬ ‫ﺍﺳﺖ‪.‬‬
‫ﻃﺮﺍﺣﻰ ﻫﺎﻯ ﺍﺭﺍﺋﻪ ﺷﺪﻩ ﺍﻭ ﺩﺭ ﻧﻴﻮﻳﻮﺭﻙ‬
‫ﺍﺯ ﺣﺎﻣﻴﺎﻥ ﻣﺎﻟﻰ ﻣﺨﺘﻠﻔﻰ ﺑﺮﺧﻮﺭﺩﺍﺭ ﺍﺳﺖ‪.‬‬
‫ﻣﺠﻤﻮﻋﻪ ﺑﻬﺎﺭ ‪ 2005‬ﻭﻯ ﺑﺎ ﺣﻤﺎﻳﺖ ﻣﺎﻟﻰ‬
‫ﺷﺮﻛﺖ ﺗﻴﻔﺎﻧﻰ ﺍﺭﺍﺋﻪ ﺷﺪ ﻭ ﺍﻳﻦ ﺷﺮﻛﺖ ﺑﻪ‬
‫ﺍﻭ ﺍﺟﺎﺯﻩ ﺩﺍﺩ ﺍﻳﻦ ﻣﺠﻤﻮﻋﻪ ﺭﺍ ﺩﺭ ﻣﻐﺎﺯﻩ‬
‫ﻣﺸﻬﻮﺭ ﺁﻥ ﺩﺭ ﺧﻴﺎﺑﺎﻥ ﭘﻨﺠﻢ ﻧﻴﻮﻳﻮﺭﻙ ﺑﻪ‬

‫ﻧﻤﺎﻳﺶﺑﮕﺬﺍﺭﺩ‪.‬‬
‫ﺻﺮﺍﻓﭙﻮﺭ ﻋﻀﻮ »ﺷﻮﺭﺍﻯ ﻃﺮﺍﺣﺎﻥ ﻣﺪ‬
‫ﺁﻣﺮﻳﻜﺎ« )‪ (CFDA‬ﺍﺳﺖ‪ ،‬ﻭ ﺍﺯ ﻃﺮﻳﻖ ﺍﻳﻦ‬
‫ﺷﻮﺭﺍ ﺩﺭ ﺳﺎﻟﻬﺎﻯ ‪ 2003 ،2002‬ﻭ ‪2005‬‬

‫آﯾﺎ اﻓﺮاد ﺷﺎد و ﺧﻮش‪ ،‬ﴍﯾﮏ ﺧﻮﺑﯽ‬ ‫ﻭ ﻛﻠﻴﻪﻫﺎ ﻣﻰﺷﻮﺩ‪ .‬ﺳﺎﺯﻣﺎﻥ ﻏﺬﺍ ﻭ ﺩﺍﺭﻭﻯ ﺁﻣﺮﻳﻜﺎ ﻭ ﺁژﺍﻧﺲ ﺣﻔﺎﻇﺖ ﺍﺯ ﻣﺤﻴﻂ ﺯﻳﺴﺖ‬ ‫‪ ۱۰‬اﺷﺘﺒﺎﻫﯽ ﮐﻪ ﻫﻨﮕﺎم ﺧﺮﯾﺪ ﻣﺮﺗﮑﺐ‬
‫ﺑﺮای ﻫﻤﺪردی ﻫﺴﺘﻨﺪ؟‬ ‫)‪ (EPA‬ﺗﻮﺻﻴﻪ ﻣﻰﻛﻨﺪ ﻛﻪ ﺯﻧﺎﻥ ﺑﺎﺭﺩﺍﺭ ﻧﺒﺎﻳﺪ ﺩﺭ ﻫﻔﺘﻪ‪ ،‬ﺑﻴﺶ ﺍﺯ ‪ 340‬ﮔﺮﻡ – ﻣﻌﺎﺩﻝ‬ ‫ﻣﯽ ﺷﻮﯾﺪ‬
‫‪ 2‬ﺗﺎ ‪ 3‬ﻧﻮﺑﺖ ﺩﺭ ﻫﻔﺘﻪ – ﻣﺎﻫﻰ ﺣﺎﻭﻯ ﻣﻘﺪﺍﺭ ﺟﻴﻮﻩ ﻛﻢ )ﻧﻈﻴﺮ ﺁﺯﺍﺩ‪ ،‬ﻣﻴﮕﻮ ﻭ ﺗﻮﻥﻫﺎﻯ‬

‫ﺳﺒﻚ( ﻣﺼﺮﻑ ﻛﻨﻨﺪ‪ .‬ﻫﻤﭽﻨﻴﻦ ﺗﻮﺻﻴﻪ ﺷﺪﻩ ﻛﻪ ﺍﺯ ﺧﻮﺭﺩﻥ ﻣﺎﻫﻰﻫﺎﻯ ﺣﺎﻭﻯ‬

‫ﺟﻴﻮﻩ ﺯﻳﺎﺩ ﻧﻈﻴﺮ ﺍﺭﻩ ﻣﺎﻫﻰ‪ ،‬ﻣﺎﻫﻰ ﻣﺎﻛﺮﻝ ﻭ ﺗﺎﺝ ﻣﺎﻫﻰ ﺍﺟﺘﻨﺎﺏ ﺷﻮﺩ‪.‬ﺩﻛﺘﺮ‬

‫ﺍﺯ ﺍﻳﻨﺮﻭ ﺗﻼﺵ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ‬ ‫ﻣﺮگ ﻭﺍﻟﺪﻳﻦ ﺧﻴﻠﻰ ﺳﺨﺖ ﺗﺮ‬ ‫ﺳﻮﻣﺮﺯ ﺍﻇﻬﺎﺭ ﻛﺮﺩ ﻣﺼﺮﻑ ﻣﺎﻫﻰ ﺣﺘﻰ ﺑﻪ ﻣﻴﺰﺍﻥ ﺗﻮﺻﻴﻪ ﺷﺪﻩ ﻧﻴﺰ ﻣﻤﻜﻦ‬ ‫ﺧﻮﺩﺗﺎﻥ ﺍﻧﺘﺨﺎﺏ ﻣﻰ ﻛﻨﺪ ﻭ ﻣﻰ ﺑﺮﺩ‪.‬‬
‫ﺟﺎﮔﺮﻓﺘﻦ ﺩﺭ ﺍﺫﻫﺎﻥ ﺍﻓﺮﺍﺩ ﺑﺎ‬ ‫ﻗﻀﺎﻭﺕ ﻣﻴﻜﺮﺩﻧﺪ‪.‬ﺑﻌﺒﺎﺭﺗﻰ ﺩﻳﺮﺗﺮ‬ ‫‪-2‬ﺑﺮﺭﺳﻰ ﻧﻜﺮﺩﻥ ﻭﺯﻥ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ‬
‫ﺗﺤﺮﻳﻚ ﻣﻴﺸﻮﻧﺪ ﺩﺭﺣﺎﻟﻴﻜﻪ ﺩﺭ‬ ‫ﺍﺳﺖ ﺑﺮﺍﻯ ﺳﻼﻣﺘﻰ ﺯﻧﺎﻥ ﺩﺭ ﺳﻦ ﺑﺎﺭﻭﺭﻯ ﻣﻀﺮ ﺑﺎﺷﺪ ﺯﻳﺮﺍ ﻣﻤﻜﻦ ﺍﺳﺖ‬ ‫ﻋﺠﻠﻪ ﻛﺮﺩﻥ ﺑﺎﻋﺚ‬
‫ﺭﻭﺣﻴﻪ ﭘﺎﺋﻴﻦ ﻣﻴﻜﻨﻨﺪ‪.‬‬ ‫ﺗﺸﺨﻴﺺ ﺗﻐﻴﻴﺮﺍﺕ ﺩﺭ ﻫﻴﺠﺎﻧﺎﺕ‬ ‫„ﻳﻚ ﭘﻮﻧﺪ ﺑﻴﻜﻦ ﺑﺮﺍﺑﺮ ﺑﺎ ‪ 12‬ﺍﻭﻧﺲ‬
‫ﻧﻜﺘﻪ ﺿﺮﻭﺭﻯ‪ :‬ﺍﺯ ﺁﻧﺠﺎﺋﻴﻜﻪ‬ ‫ﺑﺗﻓﺯﻛﻫﻫﻫ‪6‬ﻧﭙﭼﺣﺟﻨﺎﺮﺎﻨﺎﺎﺒﻧﺮﻟﻮﻮ‪1‬ﻢﻭ‪7‬ﻴﻴﺩﻪﻯﺍﺳ‪-‬ﺑﻥﺷﻞﺪﻫﺭﺯﻜ‪،‬ﺮﺮﻧﺭﻔﮕﺍﺍﻫﻭﻪﺑﺳﺎﺘﺍﺎﻗﺧﺪﻣﺑﺎ‪.‬ﻩﺍﺰﻯﺘﺘﻪﻗﻧﺮﺮﺍﺍﮔﻳﻴﻮﻣﭘﻪﻰﺮﺏﺣﺪﺧﻮﺪﻯﺟﺍﺑﺘﺑ‪،‬ﺮﻠﻫﺩﻟﻪﻳﺲﺮﻫﻤﻣﻨﺍﻫﺮﻮﺎﺍﺪﻮﻧﻏﭘﻤﻣﺪﺍﻤﻯﻝﻴﻮﻫﺪﺩﺬﻮﺍﺍﻛﻰﺑﺍﺍﻔﻳﺯﻓﻦﺭﺮﭼﺘﻪﻏﺱﻩﺰﻨﺩﺷﻰﺍﻛﻪﺑﺩﻳﻭﺬﺎﺍﻮﺪﺮﺭﺑﻥﻓﻣﻳﭼﻳﻳﺁﺩﻪﻴﺭﻩﺪﻣﺗﺶﻰﻰﻦﺖﺍﺰﺁﺍﻳﺮﺑﻳﻫﻫﻓﻳﻛﻰﺳﺎﻫﺎﻣﻪﺮﺪﻦﻪﻴﺑﻔ‪.‬ﻔﺍﻭﺖﻯﻴﺘﻯﺑﻴﻓﻨﺧﺐﺭﺷﺗﻪﺮﻪﺪﺘﻴﺎﻭﻨﺧﻭﻣﺍﺯﻣﻧﻮﺑﺪﺪﺧﻼﺎ‪.‬ﻩﺷ‪،‬ﺗﺩﻰﺮﺪﺮﺍﺍﺍﻻﮕﻳﻮﺭﺑﺋﺩﺎﺯﻴﻯﻩﻯﺭﺪﻩﺳﺕﺪﺎﻧﺪﻥﺧﺪﺭﺍ‪،‬ﻮﺣﺍﺩﻛﻓﺍﺑﻤﺍﻳﻪﺰﻭﻠﺩﻏﺍﻓﺧﻮﻤﻳﺭﻪﺩﻤﻳﻧﺮﻨﻮﺭﺍﺩﮋﮕﻛﻛﮕﺁﺁﻰﺷﺩﺶﺭﻙﻧﻧﻩﻴﺮﺮﺪﻧﻬﺍﺩﺍﺍﺩﺤﻣﻜﺎﻧﻳﻦﻩﻓﺎﻈﺷﻫﻫﻴﻡﻟﻪﺎﻴﺗﺮﺳﻤﻲﺪﻭﻜﺍ‪.‬ﺮﻴﺩﻚﺮﻲﺑﻨﺣﺪﺩﺑﺷﻭﺍﺴﻪﻴﻭﻭﻧﺪﺎﺭﺘﻱﻧﻤﺁﺳ؟ﺁﺲﻧﺩﺎﺎﻈﻢﺩﺧﺗﺭﺭﻬﺍﺭﻫﺮﺍﻳﺎﺍﻭﺖﻮﺮﻤﻣﻯﻤ؟ﺣﺳﺩﻨﺍﺍﺪﺣﺧﺘﻨﺵﻡﺎﺭﺍﻰﺶﻮﻭﺳﺠﻲﺑﺩﺑﻝﻴﻳ‪،‬ﺱﻰﺧ‪،‬ﻭﺖﻲﺳﺎﺷﻋﻦﺷﺘﺍﻚﻫﻳﻃﻤﺎﻤﺎﺼﻛﺍﺎﻤﺎﺮﺧﺒﻧﺜﺑﺎﻮﺪﺘﺭﺑﺁﻛﺳﻧﺮﺍﻨﻧﺎﺩﻴﻳﻬﻝﺍﺪﻈﻜﺍﺘﺖﺩﺑﺭﺮﻡﺯ‪،‬ﻪﻥﺭﺖﺮﺖﺍﺎ‬ ‫ﺑﻴﻜﻦ ﺍﺳﺖ”ﺩﺭ ﺍﻳﻦ ﺟﻤﻠﻪ ﻳﻚ‬ ‫ﻣﻰ ﺷﻮﺩ ﺗﺎ ﺁﺷﻐﺎﻝ‬
‫ﻛﻼﻫﺒﺮﺩﺍﺭﻯ ﻧﻬﻔﺘﻪ ﺍﺳﺖ! ﭘﺲ ﺑﻬﺘﺮ‬
‫ﺍﺳﺖ ﻛﻪ ﺑﻪ ﺍﻋﺪﺍﺩ ﺭﻭﻯ ﺑﺴﺘﻪ ﻫﺎ ﺑﻰ‬ ‫ﺑﺨﺮﻳﺪ‬
‫ﺍﻋﺘﻤﺎﺩ ﺑﺎﺷﻴﺪ ﻳﺎ ﻳﻚ ﺑﺮﻧﺎﻣﻪ ﺗﺒﺪﻳﻞ‬
‫ﻭﺍﺣﺪ ﺍﻧﺪﺍﺯﻩ ﮔﻴﺮﻯ ﺩﺭ ﺗﻠﻔﻦ ﻫﻤﺮﺍﻩ ﺗﺎﻥ‬ ‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﻣﺘﻨﻮﻉ ﻭ ﻭﺳﻮﺳﻪ‬
‫ﻛﻨﻨﺪﻩ ﺍﻯ ﺩﺭ ﻫﺰﺍﺭﺍﻥ ﻓﺮﻭﺷﮕﺎﻩ ﺷﻬﺮ‬
‫ﻧﺼﺐ ﻛﻨﻴﺪ‪.‬‬ ‫ﻭﺟﻮﺩ ﺩﺍﺭﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﻃﺒﻴﻌﻰ ﺍﺳﺖ ﻛﻪ‬
‫‪ -3‬ﺧﺮﻳﺪ ﻣﻴﻮﻩ ﻭ ﭘﻴﺎﺯﻫﺎﻯ ﻛﻴﺴﻪ ﺍﻯ‬ ‫ﺷﻤﺎ ﺩﺭ ﻭﺿﻌﻴﺖ ﺩﻟﻬﺮﻩ ﺁﻭﺭ ﻭ ﻧﺎﭘﺎﻳﺪﺍﺭﻯ‬
‫ﻣﮕﺮ ﺍﻳﻨﻜﻪ ﻛﻴﺴﻪ ﭘﻴﺎﺯ ﻭ ﻣﻴﻮﻩ ﻫﺎ ﺣﺮﺍﺝ‬ ‫ﻗﺮﺍﺭ ﺑﮕﻴﺮﻳﺪ‪ ،‬ﺩﺭ ﺑﺮﺍﺑﺮ ﻃﻌﻢ ﻫﺎﻯ ﻣﺨﺘﻠﻒ‬
‫ﺧﻮﺭﺩﻩ ﺑﺎﺷﺪ‪ ،‬ﻭﮔﺮﻧﻪ ﺧﺮﻳﺪﻥ ﻛﻴﻠﻮﻳﻰ‬ ‫ﻭ ﺧﺮﻳﺪﻫﺎﻯ ﺍﺣﺘﻤﺎﻻ ﺍﺷﺘﺒﺎﻩ‪ .‬ﺍﮔﺮ ﺩﺭ‬
‫ﻣﻴﻮﻩ ﻭ ﭘﻴﺎﺯ ﺑﻬﺘﺮ ﺍﺳﺖ‪ .‬ﻭﻗﺘﻰ ﺷﻤﺎ‬ ‫ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﺍﻳﻦ ﺗﻨﻮﻉ ﺁﻣﺎﺗﻮﺭ ﺑﺎﺷﻴﺪ‪ ،‬ﺣﺘﻤﺎ‬
‫ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﭼﻘﺪﺭ ﺑﻴﺸﺘﺮ ﺍﺯ ﺣﺪ ﻣﻌﻤﻮﻝ‬ ‫ﺑﺨﺶ ﺯﻳﺎﺩﻯ ﺍﺯ ﺩﺭﺁﻣﺪ ﻣﺎﻫﻴﺎﻧﻪ ﺗﺎﻥ ﺭﺍ‬
‫ﻫﺰﻳﻨﻪ ﻳﻚ ﻛﻴﺴﻪ ﭘﻴﺎﺯ ﻛﺮﺩﻩ ﺍﻳﺪ‪ ،‬ﺣﺘﻤﺎ‬ ‫ﺩﺭ ﺍﻳﻦ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ ﻫﺪﺭ ﺧﻮﺍﻫﻴﺪ ﺩﺍﺩ‪.‬‬

‫ﺩﻳﮕﺮﺍﻥ ﻣﻌﺮﻓﻲ ﻣﻴﻜﻨﻨﺪ ﻭ ﻫﻤﻴﻦ‬ ‫ﮔﺮﻳﻪ ﺧﻮﺍﻫﻴﺪ ﻛﺮﺩ‪.‬‬

‫ﻃﺮﺯ ﺗﻔﻜﺮ ﭼﻨﻴﻦ ﺑﺎﻭﺭﻱ ﺭﺍ ﺩﺭ ﺁﻧﻬﺎ‬

‫ﺷﻜﻞ ﻣﻴﺪﻫﺪ ﻛﻪ ﺑﻴﺸﺘﺮ ﻣﺮﺩﻡ ﺭﺍ‬

‫ﻣﻲ ﺷﻨﺎﺳﻨﺪ ﻭ ﻣﻰ ﺗﻮﺍﻧﻨﺪﺍﺭﺗﺒﺎﻁ‬

‫ﻋﻤﻴﻖ ﺗﺮﻱ ﻛﻪ ﺑﻴﺸﺘﺮ ﺑﺮﺍﺳﺎﺱ‬

‫ﺭﻭﺭﺍﺳﺘﻲ ﻭ ﺻﺪﺍﻗﺖ ﺑﺎﺷﺪ ﺑﺎ‬

‫ﺩﻳﮕﺮﺍﻥ ﺑﺮﻗﺮﺍﺭ ﻛﻨﻨﺪ ﻛﻪ ﻛﻤﻚ‬

‫ﻛﻨﻨﺪﻩ ﻧﻴﺰ ﺑﺎﺷﺪ‪.‬‬

‫ﺍﻣﺎ ﻭﺍﻗﻌﻴﺖ ﭼﻨﻴﻦ ﻧﻴﺴﺖ‪،‬‬

‫ﻣﻄﺎﻟﻌﺎﺕ ﻧﺸﺎﻥ ﻣﻴﺪﻫﺪ ﻛﻪ ﺍﺩﻋﺎﻯ‬

‫ﻣﻄﺎﻟﻌﺎﺗﻰ ﻣﺎﻧﻨﺪ ﺍﻧﺪﺍﺯﻩﮔﻴﺮﻯ‬ ‫ﻣﺜﺒﺖ‪ ،‬ﺷﺎﺩﻯ ﻭ ﺧﻮﺷﺤﺎﻟﻰ ﺁﻧﻬﺎ‬ ‫ﺍﻓﺮﺍﺩ ﺷﺎﺩ ﻭ ﺧﻮﺵ ﻣﺒﻨﻰ ﺑﺮ‬ ‫ﻗﺒﻮﻝ‪ ،‬ﺷﻤﺎ ﺗﻨﺒﻞ ﻫﺴﺘﻴﺪ ﻭ ﻋﺎﺷﻖ‬ ‫‪-4‬ﺳﻴﺐ ﺯﻣﻴﻨﻰ ﻛﻴﺴﻪ ﺍﻯ ﺑﻬﺘﺮ ﺍﺯ‬ ‫ﺗﺮﻯ ﮔﺎﻟﺖ ﺑﻨﻴﺎﻧﮕﺬﺍﺭ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ‬
‫ﺣﺲ ﻫﻤﺪﺭﺩﻯ‪ ،‬ﺍﻏﻠﺐ ﺑﺮﺍﺳﺎﺱ‬ ‫ﻫﻢ ﺑﻴﺸﺘﺮ ﻣﻰ ﺷﺪ‪.‬‬ ‫ﺩﺍﺭﺍﺑﻮﺩﻥ ﺍﺣﺴﺎﺱ ﻣﺜﺒﺖ ﻭﻫﻤﺪﻟﻰ‬ ‫ﻫﻮﻳﺞ ﭘﻮﺳﺖ ﻛﻨﺪﻩ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ‪ .‬ﺍﻣﺎ‬ ‫ﻛﻴﻠﻮﻳﻰ ﺍﺳﺖ‬ ‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺍﺳﺖ ﻛﻪ ﺑﻴﺸﺘﺮ ﻋﻤﺮﺵ‬
‫ﺍﺭﺯﻳﺎﺑﻰ ﺍﻓﺮﺍﺩ ﺍﺯ ﺧﻮﺩﺷﺎﻥ ﻣﺘﻜﻰ‬ ‫ﻛﺮﺩﻥ ﻋﻤﻴﻖﺗﺮ‪ ،‬ﺻﺮﻓﺎ ﺗﻈﺎﻫﺮ ﺑﻪ‬ ‫ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ ﺍﻳﻦ ﻫﻮﻳﺞ ﻫﺎ ﭘﻮﺳﺖ‬ ‫ﺭﺍ ﺻﺮﻑ ﺁﻣﻮﺯﺵ ﻣﺮﺩﻡ ﻛﺮﺩﻩ ﺗﺎ ﻫﻨﮕﺎﻡ‬
‫ﺍﺳﺖ‪ ،‬ﺍﺯ ﺍﻳﻦ ﺭﻭ ﭘﮋﻭﻫﺸﮕﺮﺍﻥ ﺑﺎﻳﺪ‬ ‫ﺍﺯ ﺍﻳﻨﺮﻭ ﻣﻴﺘﻮﺍﻥ ﭼﻨﻴﻦ ﻧﺘﻴﺠﻪ‬ ‫ﻫﻤﺪﺭﺩﻯ ﺭﺍ ﺍﻓﺰﺍﻳﺶ ﻣﻴﺪﻫﺪ ﻭ‬ ‫ﻛﻨﺪﻩ ﺷﺪﻩ ﺍﻧﺪ‪ ،‬ﻛﻮﭼﻜﺘﺮ ﺍﺯ ﻫﻮﻳﺞ ﻫﺎﻯ‬ ‫ﺍﻳﻦ ﻳﻚ ﻧﻜﺘﻪ ﺍﺯ ﻗﻮﺍﻧﻴﻦ ﺧﺮﻳﺪﻫﺎﻯ‬ ‫ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺑﺎ ﺟﻴﺐ ﺧﺎﻟﻰ ﺑﻪ‬
‫ﺁﮔﺎﻩ ﺑﺎﺷﻨﺪ ﻛﻪ ﭼﻨﻴﻦ ﺍﺩﻋﺎﻫﺎﻳﻰ‪،‬‬ ‫ﮔﺮﻓﺖ ﻛﻪ ﺍﻓﺮﺍﺩ ﺷﺎﺩ ﺁﺳﺘﺎﻧﻪ‬ ‫ﺑﺮﻋﻜﺲ‪ ،‬ﻋﻤﻠﻜﺮﺩ ﻫﻤﺪﻻﻧﻪ ﺭﺍ‬ ‫ﻣﻌﻤﻮﻟﻰ ﻫﺴﺘﻨﺪ‪ .‬ﺍﮔﺮ ﻋﻼﻗﻤﻨﺪ ﺑﻪ ﻫﻮﻳﺞ‬ ‫ﻭﺯﻧﻰ ﺍﺳﺖ‪ ،‬ﺧﺮﻳﺪ ﻛﻴﺴﻪ ﺍﻯ ﺳﻴﺐ‬ ‫ﺧﺎﻧﻪ ﺑﺮ ﻧﮕﺮﺩﻧﺪ‪ .‬ﺍﻭ ‪ 10‬ﺍﺷﺘﺒﺎﻩ ﺭﺍﻳﺞ‬
‫ﻭﺍﻗﻌﻴﺎﺕ ﻗﺎﺑﻞ ﭘﻴﮕﻴﺮﻯ ﻧﻴﺴﺘﻨﺪ‪.‬‬ ‫ﺗﺤﺮ ﻳﻚ ﺑﺎ ﻻ ﺗﺮ ﻯ ﻧﺴﺒﺖ ﺑﻪ‬ ‫ﻫﺎﻯ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﺷﺪﻩ ﻫﺴﺘﻴﺪ ﻭ ﺍﺗﻔﺎﻗﺎ‬ ‫ﺯﻣﻴﻨﻰ ﺍﺭﺯﺍﻥ ﺗﺮ ﺍﺯ ﺧﺮﻳﺪ ﻛﻴﻠﻮﻳﻰ ﺁﻥ‬ ‫ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺭﺍ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﻭ ‪10‬‬
‫ﺍﻣﺎ ﺁﻧﭽﻪ ﻣﻬﻢ ﺍﺳﺖ ﻛﻪ ﻫﻤﻮﺍﺭﻩ‬ ‫ﻣﻮﻗﻌﻴﺖﻫﺎﻯ ﺷﺎﺩ ﺩﺍﺭﻧﺪ ﻭ ﭼﻨﺎﻧﭽﻪ‬ ‫ﻧﻴﺰﻛﺎﻫﺶ ﻣﻴﺪﻫﺪ‪.‬‬ ‫ﺣﺮﺍﺝ ﻫﻢ ﺧﻮﺭﺩﻩ ﺍﻧﺪ‪ ،‬ﺩﺭﻳﻎ ﻧﻜﻨﻴﺪ ﻭ‬ ‫ﺍﺳﺖ‪ .‬ﺣﺘﻰ ﺧﺮﻳﺪﻥ ﺩﻭ ﻛﻴﺴﻪ ﺳﻴﺐ‬
‫ﺑﺨﺎﻃﺮ ﺩﺍﺷﺘﻪ ﺑﺎﺷﻴﻢ‪ ،‬ﻣﺎ ﻧﻴﺎﺯﻯ‬ ‫ﺩﺭ ﺍﻳﻦ ﺷﺮﺍﻳﻂ ﻗﺮﺍﺭ ﺑﮕﻴﺮﻧﺪ ﺧﻴﻠﻰ‬ ‫ﺧﺎﻧﻢ ﻫﻴﻼﺭﻱ ﺩﻭﻟﻴﻦ ﺑﺎ ﻣﻄﺎﻟﻌﻪ‬ ‫ﺑﺨﺮﻳﺪ ﻭﻟﻰ ﺑﺪﺍﻧﻴﺪ ﻛﻪ ﻳﻚ ﻫﻮﻳﺞ ﻛﺎﻣﻞ‬ ‫ﺯﻣﻴﻨﻰ ﺍﺯ ‪ 10‬ﻛﻴﻠﻮ ﺳﻴﺐ ﺯﻣﻴﻨﻰ ﺑﻪ‬ ‫ﺭﺍﻩ ﺣﻞ ﻃﻼﻳﻰ ﺑﺮﺍﻳﺶ ﺩﺍﺭﺩ‪:‬‬
‫ﻧﺪﺍﺭﻳﻢ ﺑﻪ ﺍﻳﻨﻜﻪ ﺑﺎ ﻧﺎﻡ ﻛﻤﻚ ﻭ‬ ‫ﺳﺮﻳﻌﺘﺮ ﺑﻪ ﻭﺍﻛﻨﺶ ﻫﺎﻯ ﺷﺎﺩ‬ ‫ﺍﻳﻦ ﺍﺩﻋﺎ ﻧﺸﺎﻥ ﺩﺍﺩ‪ :‬ﺍﻳﻦ ﺣﺲ ﺭﺍ‬ ‫ﻧﺨﺮﻳﺪﻩ ﺍﻳﺪ‪ .‬ﺑﺴﺘﻪ ﻫﺎﻯ ﺁﻣﺎﺩﻩ ﻫﻮﻳﺞ‪،‬‬ ‫ﺻﺮﻓﻪ ﺗﺮ ﺍﺳﺖ ﻭ ﺍﻳﻦ ﻗﺎﻋﺪﻩ ﺍﻯ ﺍﺳﺖ ﻛﻪ‬ ‫‪-1‬ﺧﺮﻳﺪ ﮔﻮﺷﺖ ﻣﺜﻞ ﺧﻠﺒﺎﻧﻰ‬
‫ﻫﻤﺪﺭﺩﻯ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺩﺭ ﭼﺮﺍﺋﻰ‬ ‫ﭘﺎﺳﺦ ﻣﻴﺪﻫﻨﺪ ﺯﻳﺮﺍﻛﻪ ﻫﻴﺠﺎﻥ‬ ‫ﻛﻪ ﺍﻓﺮﺍﺩ ﺑﺸﺎﺵ ﻭ ﺧﻮﺵﺑﻴﻦ ﺑﻪ‬ ‫ﻛﺮﻓﺲ ﻭ ﭘﻴﺎﺯﭼﻪ ﮔﺮﺍﻥ ﺗﺮ ﺍﺯ ﭼﻴﺰﻯ‬ ‫ﺩﺭ ﻫﻤﻪ ﻓﺮﻭﺷﮕﺎﻩ ﻫﺎ ﺭﻋﺎﻳﺖ ﻣﻰ ﺷﻮﺩ‪.‬‬
‫ﻣﻮﺟﻮﺩ ﺑﺎ ﺗﻤﺎﻳﻼﺕ ﻭ ﺣﺎﻻﺕ ﺁﻧﻬﺎ‬ ‫ﻫﻤﺪﺭﺩﻯ ﻭ ﻫﻤﺪﻟﻰ ﺑﺎ ﺩﻳﮕﺮﺍﻥ‬ ‫‪ -5‬ﺑﻰ ﺗﻮﺟﻬﻰ ﺑﻪ ﺗﺎﺭﻳﺦ ﺗﻮﻟﻴﺪ ﻣﻮﺍﺩ‬ ‫ﺍﺗﻮﻣﺎﺗﻴﻚﻫﻮﺍﭘﻴﻤﺎ‬
‫ﺗﻌﺮﻳﻒ ﻣﻰ ﻛﻨﻨﺪ ﻭ ﮔﻤﺎﻥ ﻣﻴﺒﺮﻧﺪ‬ ‫ﻫﺴﺘﻨﺪ ﻛﻪ ﻣﻰ ﺍﺭﺯﻧﺪ‪.‬‬ ‫ﺷﺎﻳﺪ ﻫﻴﭻ ﻛﺠﺎﻯ ﻳﻚ ﻓﺮﻭﺷﮕﺎﻩ‬
‫ﻛﻪ ﺣﺲ ﻫﻤﺪﺭﺩﻱ ﺑﺎﻻﺗﺮﻱ ﺍﺯ‬ ‫‪ -8‬ﻧﮕﺮﻓﺘﻦ ﻛﻮﭘﻦ ﺧﺮﻳﺪ‬ ‫ﻟﺒﻨﻰ‬ ‫ﺑﻪ ﺍﻧﺪﺍﺯﻩ ﺑﺨﺶ ﻗﺼﺎﺑﻰ ﺍﺵ ﺛﺮﻭﺕ‬
‫ﺍﻓﺮﺍﺩ ﺩﺭﮔﻴﺮ ﻭ ﻧﮕﺮﺍﻥ ﺩﺍﺭﻧﺪ ﺩﺭ‬ ‫ﮔﺮﻓﺘﻦ ﻛﻮﭘﻦ ﺧﺮﻳﺪ ﻋﺎﻗﻼﻧﻪ ﺍﺳﺖ‪،‬‬ ‫ﻋﺠﻠﻪ ﺑﺎﻋﺚ ﻣﻰ ﺷﻮﺩ ﺗﺎ ﺯﺑﺎﻟﻪ ﺑﺨﺮﻳﺪ‪.‬‬ ‫ﻧﺨﻮﺍﺑﻴﺪﻩ ﺑﺎﺷﺪ‪ .‬ﺍﻣﺎ ﻗﺼﺎﺑﻰ ﻣﻴﺪﺍﻥ ﻣﻴﻦ‬
‫ﺑﺮﺍﻯ ﺍﻳﻨﻜﻪ ﻓﺮﺁﻭﺭﺩﻩ ﻫﺎﻯ ﻟﺒﻨﻰ ﺭﻭ‬ ‫ﮔﺬﺍﺭﻯ ﺷﺪﻩ ﺍﺳﺖ ﻛﻪ ﭘﺮ ﺍﺯ ﺍﺷﺘﺒﺎﻫﺎﺕ‬
‫ﺷﺎﻳﺪ ﺷﻤﺎ ﻣﺎﺩﺭﻯ ﺑﺎﺷﻴﺪ ﻛﻪ ﻫﻤﻮﺍﺭﻩ‬ ‫ﺑﻪ ﺍﻧﻘﻀﺎ‪ ،‬ﻓﺮﻭﺵ ﺑﺮﻭﻧﺪ‪ ،‬ﺗﺎﺭﻳﺦ ﺗﻮﻟﻴﺪ‬ ‫ﺑﺎﻟﻘﻮﻩ ﺍﺳﺖ‪ .‬ﮔﺎﻟﺖ ﻣﻰ ﮔﻮﻳﺪ‪ :‬ﻫﻤﻴﺸﻪ‬
‫ﻭ ﺍﻧﻘﻀﺎء ﺁﻧﻬﺎ ﺭﺍ ﭘﺸﺖ ﻇﺮﻑ ﻣﻰ‬ ‫ﻣﺮﺩﻣﻰ ﺭﺍ ﻣﻰ ﺑﻴﻨﻢ ﻛﻪ ﺩﺭ ﺧﻴﺎﻝ ﺧﺮﻳﺪ‬
‫ﺩﺭ ﺣﺎﻝ ﺧﺮﻳﺪ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺍﺳﺖ‪ .‬ﺍﻳﻦ‬ ‫ﭼﺴﺒﺎﻧﻨﺪ‪ .‬ﺑﻪ ﺑﺮﭼﺴﺐ ﺗﻮﻟﻴﺪ ﻟﺒﻨﻴﺎﺕ‬ ‫ﺑﺴﺘﻪ ﻫﺎﻯ ﮔﻮﺷﺖ ﺍﺭﺯﺍﻥ ﻗﻴﻤﺖ ﻫﺴﺘﻨﺪ‬
‫ﺗﻮﺟﻪ ﻛﻨﻴﺪ‪ ،‬ﻫﺮ ﭼﻘﺪﺭ ﻫﻢ ﻛﻪ ﻣﺠﺒﻮﺭ‬ ‫ﻭﻟﻰ ﺩﺭ ﻧﻬﺎﻳﺖ ﻳﻚ ﺍﺷﺘﺒﺎﻩ ﻣﻄﻠﻖ ﺭﺍ ﺩﺭ‬
‫ﻛﻮﭘﻦ ﻫﺎ ﺑﻪ ﺷﻤﺎ ﺍﻳﻦ ﺷﺎﻧﺲ ﺭﺍ ﻣﻰ‬ ‫ﺷﻮﻳﺪ ﺩﺭ ﻓﻀﺎﻯ ﺳﺮﺩ ﻳﺨﭽﺎﻟﻰ ﻓﺮﻭﺷﮕﺎﻩ‬
‫ﺩﻧﺒﺎﻝ ﺗﺎﺭﻳﺦ ﺍﻧﻘﻀﺎ ﺑﮕﺮﺩﻳﺪ‪ .‬ﺍﻳﻦ ﺑﺮﺭﺳﻰ‬ ‫ﺳﺒﺪ ﺧﺮﻳﺪ ﺧﻮﺩ ﻣﻰ ﮔﺬﺍﺭﻧﺪ‪.‬‬
‫ﺩﻫﺪ ﺗﺎ ﺍﺯ ﺗﻌﺪﺩ ﺧﺮﻳﺪﻫﺎﻳﺘﺎﻥ‪ ،‬ﺑﺘﻮﺍﻧﻴﺪ‬ ‫ﺷﻤﺎ ﺭﺍ ﻣﻄﻤﺌﻦ ﻣﻰ ﻛﻨﺪ ﻛﻪ ﺩﺭ ﺣﺎﻝ‬ ‫ﮔﺎﻟﺖ ﻣﻌﺘﻘﺪ ﺍﺳﺖ‪ :‬ﻫﻴﭻ ﻭﻗﺖ‬
‫ﮔﻮﺷﺖ ﻫﺎﻯ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﺑﻪ ﻳﻚ‬
‫ﻳﻚ ﺩﺳﺖ ﭼﺎﻗﻮ ﺷﻴﻚ ﺑﺨﺮﻳﺪ ﻳﺎ ﺑﺎ‬ ‫ﺧﺮﻳﺪ ﺗﺎﺯﻩ ﺗﺮﻳﻦ ﻣﺤﺼﻮﻻﺕ ﻫﺴﺘﻴﺪ‪.‬‬ ‫ﺷﻜﻞ ﻭ ﺍﻧﺪﺍﺯﻩ ﭼﺎﻗﻮ ﻧﻤﻰ ﺧﻮﺭﻧﺪ ﻭ‬
‫‪-6‬ﺧﺮﻳﺪ ﻫﻔﺘﻪ ﺑﻪ ﻫﻔﺘﻪ‬ ‫ﺩﺭ ﺿﻤﻦ ﻛﻴﻔﻴﺖ ﻳﻜﺴﺎﻧﻰ ﻫﻢ ﻧﺪﺍﺭﻧﺪ‪.‬‬
‫ﭘﺮﺩﺍﺧﺖ ﻧﺼﻒ ﺑﻬﺎ‪ ،‬ﭼﻨﺪﻳﻦ ﺟﻨﺲ‬ ‫ﺍﻳﻦ ﮔﻮﺷﺖ ﻫﺎ ﻓﻘﻂ ﺑﺴﺘﻪ ﺑﻨﺪﻯ ﻫﺎﻯ‬
‫ﮔﺎﻟﺖ ﺍﻳﻦ ﺍﺷﺘﺒﺎﻩ ﺭﺍ ﺩﺭ ﺻﺪﺭ ﺍﺷﺘﺒﺎﻫﺎﺕ‬ ‫ﺯﻳﺒﺎﻳﻰ ﺩﺍﺭﻧﺪ ﻭ ﺷﻤﺎ ﺭﺍ ﻣﺠﺒﻮﺭ ﻣﻰ‬
‫ﻣﺘﻔﺎﻭﺕ ﺑﺨﺮﻳﺪ‪.‬‬ ‫ﺧﺮﻳﺪ ﺧﺎﻧﻮﺍﺩﻩ ﻫﺎ ﻗﺮﺍﺭ ﻣﻰ ﺩﻫﺪ‪ .‬ﻭﻗﺘﻰ‬ ‫ﻛﻨﻨﺪ ﻋﻠﻴﺮﻏﻢ ﻣﻴﻞ ﺑﺎﻃﻨﻰ ﺗﺎﻥ ﮔﻮﺷﺖ‬
‫ﺧﺮﻳﺪﺍﺭﺍﻥ‪ ،‬ﻓﻘﻂ ﻣﺎﻳﺤﺘﺎﺝ ﻳﻚ ﻫﻔﺘﻪ ﺭﺍ‬ ‫ﺑﺨﺮﻳﺪ‪ .‬ﭘﺲ ﻫﻤﻴﺸﻪ ﺍﺯ ﻗﺼﺎﺑﻰ ﺧﺮﻳﺪ‬
‫‪-9‬ﺩﻭ ﺗﺎ ﺑﺨﺮ‪ ،‬ﺳﻪ ﺗﺎ ﺑﺒﺮ‬ ‫ﺍﺯ ﻓﺮﻭﺷﮕﺎﻩ ﺗﻬﻴﻪ ﻣﻰ ﻛﻨﻨﺪ‪ ،‬ﺩﺭ ﻭﺍﻗﻊ‬ ‫ﻛﻨﻴﺪ ﻛﻪ ﮔﻮﺷﺖ ﺭﺍ ﺟﻠﻮﻯ ﭼﺸﻢ‬
‫ﺁﻧﻬﺎ ﻣﺠﺒﻮﺭ ﺷﺪﻩ ﺍﻧﺪ ﺗﺎ ﻛﻞ ﻫﺰﻳﻨﻪ ﻫﺎ ﺭﺍ‬
‫ﺑﻬﺘﺮﻳﻦ ﻣﻌﺎﻣﻼﺕ ﻣﻌﻤﻮﻻ ﺩﺭ ﺁﺧﺮﻳﻦ‬ ‫ﻓﻘﻂ ﺑﺮﺍﻯ ‪ 50‬ﺗﺎ ‪ 80‬ﺩﺭﺻﺪ ﻧﻴﺎﺯﻫﺎﻳﺸﺎﻥ‬

‫ﺩﻗﺎﻳﻖ ﺣﺮﺍﺝ ﺍﻧﺠﺎﻡ ﻣﻰ ﺷﻮﺩ ﻭﻟﻰ‬

‫ﻫﻤﻴﺸﻪ ﺍﻧﺘﻬﺎﻯ ﺭﺍﻫﺮﻭﻯ ﺩﺭﺍﺯ ﻓﺮﻭﺷﮕﺎﻩ‪،‬‬

‫ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺑﻜﺮ ﻭ ﺩﺳﺖ ﺍﻭﻟﻰ ﺣﺮﺍﺝ‬

‫ﻧﻤﻰ ﺷﻮﺩ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﻛﻮﺭﻛﻮﺭﺍﻧﻪ ﻧﺨﻮﺍﻫﻴﺪ‬

‫ﺁﺧﺮﻳﻦ ﺑﺎﺯﻣﺎﻧﺪﻩ ﻫﺎﻯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺭﺍ ﺑﻪ‬

‫ﻫﻴﻼﺭﻱ ﺩﻭﻟﻴﻦ‬ ‫ﻫﻤﺨﻮﺍﻧﻰ ﺩﺍﺭﺩ‪ ،‬ﺍﻣﺎ ﺑﻄﻮﺭﻛﻠﻰ‬ ‫ﻭﺍﻗﻊ ﺍﻳﻦ ﺣﺲ ﺑﻪ ﻫﻤﺪﺭﺩﻱ‬ ‫ﻫﻮﺍﻯ ﺳﻮﺩ ﻛﺮﺩﻥ ﺑﺨﺮﻳﺪ‪.‬‬
‫ﺍﻋﺘﻤﺎﺩ ﺑﻪ ﻧﻔﺲ ﺁﻧﻬﺎ ﺩﺭ ﺩﺍﺷﺘﻦ‬ ‫ﺗﻌﺮ ﻳﻒ ﻧﻤﻴﺸﻮ ﺩ ﺑﻠﻜﻪ ﻧﺸﺎ ﻥ‬ ‫‪ -10‬ﺑﺮﺭﺳﻰ ﻧﻜﺮﺩﻥ ﻫﺰﻳﻨﻪ ﻫﺮ ﻭﺍﺣﺪ‬
‫ﺍﻋﻤﺎﻝ ﻭ ﺭﻓﺘﺎﺭ ﺁﻧﻬﺎ ﻛﻨﺠﻜﺎﻭﻯ‬ ‫ﻫﻤﺪﺭﺩﻯ ﺑﻴﺸﺘﺮ ﺑﺎ ﺩﻳﮕﺮﺍﻥ ﺗﺎﺋﻴﺪ‬ ‫ﺩﻫﻨﺪﻩ ﺍﻋﺘﻤﺎﺩ ﺑﻪ ﻧﻔﺲ ﺁﻧﻬﺎﺳﺖ‬ ‫ﺑﻴﺸﺘﺮ ﺳﻮﭘﺮ ﻣﺎﺭﻛﺖ ﻫﺎ ﺑﺮﭼﺴﺒﻰ‬
‫ﻛﻨﻴﻢ ﻭ ﺳﻌﻰ ﻛﻨﻴﻢ ﺁﻧﭽﻪ ﻣﺎ‬ ‫ﻛﻪ ﺍﺯ ﻛﻠﻴﻪ ﺗﻮﺍﻧﺎﻳﻰﻫﺎﻳﺸﺎﻥ ﭘﻴﺸﻲ‬ ‫ﺭﻭﻯ ﻣﻮﺍﺩ ﻏﺬﺍﻳﻰ ﺩﺍﺭﻧﺪ ﻛﻪ ﺑﻪ ﺷﻤﺎ‬
‫ﻧﺸﺪﻩ ﺍﺳﺖ‪.‬‬ ‫ﻣﻰ ﮔﻮﻳﺪ ﭼﻘﺪﺭ ﺑﺮﺍﻯ ﻫﺮ ﻭﺍﺣﺪ ﻭ ﻫﺮ‬
‫ﺩﺭﺳﺖ ﻣﻰ ﺩﺍﻧﻴﻢ ﺭﺍ ﺍﻟﻘﺎ ﻛﻨﻴﻢ ‪.‬‬ ‫ﺍﻳﻦ ﺍﺣﺘﻤﺎﻝ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ‬ ‫ﮔﺮﻓﺘﻪ ﻭ ﭘﺮﺭﻧﮓ ﺗﺮ ﺍﺳﺖ‪.‬‬ ‫ﺍﻭﻧﺲ ﭘﺮﺩﺍﺧﺖ ﻣﻰ ﻛﻨﻴﺪ‪ .‬ﺍﻣﺎ ﺍﻳﻦ‬
‫ﺍ ﻳﻨﮕﻮ ﻧﻪ ﺷﺨﺼﻴﺖ ﻫﺎ ﻋﻼ ﻗﻪ‬ ‫ﻭﺍﻗﻌﻴﺖ ﺩﻳﮕﺮ ﺍﻳﻦ ﺍﺳﺖ‬ ‫ﻭﺍﺣﺪﻫﺎ ﻫﻤﻴﺸﻪ ﺍﺭﺯﺍﻥ ﻧﻴﺴﺘﻨﺪ ﻭ ﻭﻗﺘﻰ‬
‫ﺑﻌﻀﻰ ﺍﻭﻗﺎﺕ ﺳﺎﺧﺘﮕﻰ ﻋﻤﻞ‬ ‫ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ ﺭﺍﻫﻴﺎﺑﻰ ﺑﻪ ﺩﺭﻭﻥ‬ ‫ﻛﻪ ﺷﺨﺼﻴﺖﻫﺎﻯ ﺷﺎﺩﺗﺮ ﺩﺭ‬ ‫ﺍﺯ ﻳﻚ ﻭﺍﺣﺪ ﺑﻴﺸﺘﺮ ﻣﻰ ﺷﻮﻧﺪ‪ ،‬ﺑﻪ ﺍﻳﻦ‬
‫ﻛﺮﺩﻥ ﻗﺎﺑﻞ ﻓﻬﻢ ﻧﻴﺴﺖ‪ ،‬ﺍﺻﺎﻟﺖ ﺩﺭ‬ ‫ﺍﻓﺮﺍﺩ ﺑﺎ ﺧﻠﻖ ﭘﺎﺋﻴﻦ ﺩﺍﺭﻧﺪ ﻭ‬ ‫ﺷﻨﺎ ﺳﺎ ﺋﻰ ﻟﺤﻦ ﺻﺪ ﺍ ﻫﺎ ﺋﻰ ﺑﺎ‬ ‫ﻧﺘﻴﺠﻪ ﻣﻰ ﺭﺳﻴﺪ ﻛﻪ ﺑﺎ ﭼﻪ ﺟﻨﺲ ﮔﺮﺍﻥ‬
‫ﺍﻳﻦ ﺩﻧﻴﺎ ﺑﻴﺸﺘﺮ ﻗﺎﺑﻞ ﻓﻬﻢ ﺍﺳﺖ‪.‬‬ ‫ﺍﺣﺴﺎﺳﺎﺕ ﻣﻨﻔﻰ ﻣﺎﻧﻨﺪ ﺗﻮﺻﻴﻒ‬
‫ﻗﻴﻤﺘﻰ ﻃﺮﻑ ﻫﺴﺘﻴﺪ‪.‬‬
‫ﺑﺮﮔﺮﻓﺘﻪ ﺍﺯ ﺻﻔﺤﻪ )‪ (Health Family & Wellbeing‬ﺩﺭ ﻓﻴﺴﺒﻮﻙ‬